Field Marketing Manager

| Austin
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Q2 is seeking a Field Marketing Manager to partner closely with Sales to help create, accelerate, and close pipeline. The Field Marketing Manager is responsible for planning, organizing and executing account-centric demand programs that generate new prospects and advance existing opportunities for the sales team. This person loves to work closely with sales and acts as a liaison between marketing and sales. Ultimately, this role is responsible for helping a sales team meet or exceed demand generation targets by executing account-centric demand programs that complement audience-centric campaigns, industry events and always-on demand programs.

This position will report to the Sr. Manager of Marketing Campaigns and Programs.

RESPONSIBILITIES:

  • Lead the execution of account-based marketing programs jointly with sales

  • Work closely with sales to prioritize and execute highly targeted virtual and in-person events with prospects and customers to help accelerate pipeline. Ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rates

  • Interface with sales to determine sales enablement needs, and work with product marketing to develop tools, programs in a box, training and content

  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities

  • Identify co-marketing opportunities with regional partners to create demand at scale

  • Communicate and educate the sales team regarding new and planned marketing activities

  • Proactively manage marketing KPI dashboards for a specific sales team or region.

EXPERIENCE AND KNOWLEDGE:

  • Bachelor’s degree or equivalent experience in Marketing, Advertising or related field 

  • 2+ years’ full-time experience in B2B demand generation

  • Previous experience with marketing automation, account-based marketing, and conversational marketing solutions

  • Previous experience in events management

  • Must have ability to quickly build a strong understanding of Q2’s go-to-market strategy, the Q2 sales process, and the process buyers go through in selecting and buying software. Excellence in metrics and measurement of demand gen campaign success is key.

  • Demonstrate exceptional communication/presentation skills, both written and verbal. 

  • Strong project and time management skills required to efficiently move between work places and multiple, concurrent projects

  • Communications and interpersonal skills – ability to build strong working relationships with sales teams and leaders

  • Prone to action, results focused, KPI focused

  • Must be able to thrive in a fast-paced environment 

At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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Technology we use

  • Engineering
  • Product
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • TeradataDatabases
    • ConfluenceManagement
    • TrelloManagement
    • WrikeManagement

Location

Our HQ is in North Austin, near Lakeline Mall area with easy access to multiple highways and the Toll road.

An Insider's view of Q2

What are some social events your company does?

We host a variety of fun events appealing to our community of interest groups, ranging from an annual Dodgeball tournament benefiting JDRF Austin, to celebrating Diwali, to quarterly culture events following our townhalls that include something for everyone!

Kelley

Sr. Community & Culture Champion

How has your career grown since starting at the company?

I started on Helpdesk, after 2 years got training and certification as Salesforce Administrator, now working in that role at Q2.

Andy

Salesforce Admin.

How would you describe the company’s work-life balance?

I had no idea when I decided to come to Q2 how much fun working here would be. While we work hard to drive big results, we also find opportunities to have a great time. This is the first work environment where I truly feel that I have found a supportive work family.

Taylor

HR Business Partner

What are Q2 Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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