Field Marketing Specialist

| Austin
RigUp is seeking an experienced Field Marketing Specialist (Loyalty & Retention) to own and further develop RigUp's loyalty and retention programs.
The ideal candidate is oilfield concierge with a strong understanding of segmenting, personalization, automation and the ability of achieving high ROI. You’ll work in a fast-paced, self-directed environment to drive retention, reduce churn and generate revenue through word-of-mouth and referrals.

What You'll Do

  • Evaluate end-to-end customer experience across multiple channels (mobile, web, social, apparel, events and strategic partners) and turn learnings into actionable next steps to build loyalty and retention
  • Develop and execute email, push, and site marketing strategies and communications via lifecycle, transactional/triggered, and promotional campaigns
  • Evaluate and develop customer and non-customer referral programs and loyalty programs, drive implementation from experimentation phase to scaled launch
  • Collaborate with internal teams and manage 3rd parties to execute on RigUp’s branded apparel program from budget planning to design and execution
  • Create, plan and execute unconventional PR tactics such as contests, sweepstakes and giveaways
  • Ability to plan and execute RigUp user events and trade shows
  • Evaluate and refine customer survey loops to discover customer insights and make data-driven decisions
  • Forecast, measure and report on results of marketing efforts assessing results against relevant KPIs/goal

What We're Looking For

  • 3+ years experience developing lifecycle programs, comfortable with segmentation and automation strategy
  • Ability of developing and executing A/B tests, analyzing and translating data into business and consumer insights
  • Experience growing subscription business through email, push and site optimization
  • Strong understanding of loyalty program mechanics, experience developing and launching loyalty program a major plus
  • Strategic and analytical thinker, experience with financial modeling (SQL a plus)
  • Strong results orientation, proven record performing to aggressive growth targets.
  • Great written and verbal communication skills
  • Strong interpersonal skills to collaborate effectively with cross-functional teams.
  • Self-starter, natural leader, agile and comfortable with a fast-paced environment and change

RigUp is the fastest growing technology startup in oil & gas. You will help revolutionize how millions of people work in a complex, 120 billion dollar industry. We're building the world's leading online marketplace for oilfield labor, goods, and services, empowering our customers to work much more efficiently while maintaining the highest safety and environmental standards.
Our team is comprised of a diverse group of talented folks - a combination of technical talent from places like Google, IBM and RetailMeNot, long-tenured and well-networked energy veterans, and venture capital funding. We foster a fun, transparent, and collaborative environment - work is simply better when you’re enjoying what you do.

Read Full Job Description

Location

98 San Jacinto Blvd., Suite 550, Austin, TX 78701

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
More Jobs at RigUp29 open jobs
All Jobs
Finance
Design + UX
Dev + Engineer
HR
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Finance
new
Austin
Design + UX
new
Austin
Sales
new
Austin
Operations
new
Austin
Operations
new
Austin
Marketing
new
Austin
Sales
new
Austin
Marketing
new
Austin
Internships
new
Austin
Operations
new
Austin
Finance
new
Austin
Design + UX
new
Austin
Internships
new
Austin
Developer
new
Austin
Project Mgmt
new
Austin
HR
new
Austin
Product
new
Austin
Marketing
new
Austin
Product
new
Austin
Product
new
Austin
Marketing
new
Austin