Field Marketing Specialist
RigUp is seeking an experienced Field Marketing Specialist (Loyalty & Retention) to own and further develop RigUp's loyalty and retention programs.
The ideal candidate is oilfield concierge with a strong understanding of segmenting, personalization, automation and the ability of achieving high ROI. You’ll work in a fast-paced, self-directed environment to drive retention, reduce churn and generate revenue through word-of-mouth and referrals.
What You'll Do
- Evaluate end-to-end customer experience across multiple channels (mobile, web, social, apparel, events and strategic partners) and turn learnings into actionable next steps to build loyalty and retention
- Develop and execute email, push, and site marketing strategies and communications via lifecycle, transactional/triggered, and promotional campaigns
- Evaluate and develop customer and non-customer referral programs and loyalty programs, drive implementation from experimentation phase to scaled launch
- Collaborate with internal teams and manage 3rd parties to execute on RigUp’s branded apparel program from budget planning to design and execution
- Create, plan and execute unconventional PR tactics such as contests, sweepstakes and giveaways
- Ability to plan and execute RigUp user events and trade shows
- Evaluate and refine customer survey loops to discover customer insights and make data-driven decisions
- Forecast, measure and report on results of marketing efforts assessing results against relevant KPIs/goal
What We're Looking For
- 3+ years experience developing lifecycle programs, comfortable with segmentation and automation strategy
- Ability of developing and executing A/B tests, analyzing and translating data into business and consumer insights
- Experience growing subscription business through email, push and site optimization
- Strong understanding of loyalty program mechanics, experience developing and launching loyalty program a major plus
- Strategic and analytical thinker, experience with financial modeling (SQL a plus)
- Strong results orientation, proven record performing to aggressive growth targets.
- Great written and verbal communication skills
- Strong interpersonal skills to collaborate effectively with cross-functional teams.
- Self-starter, natural leader, agile and comfortable with a fast-paced environment and change
RigUp is the fastest growing technology startup in oil & gas. You will help revolutionize how millions of people work in a complex, 120 billion dollar industry. We're building the world's leading online marketplace for oilfield labor, goods, and services, empowering our customers to work much more efficiently while maintaining the highest safety and environmental standards.
Our team is comprised of a diverse group of talented folks - a combination of technical talent from places like Google, IBM and RetailMeNot, long-tenured and well-networked energy veterans, and venture capital funding. We foster a fun, transparent, and collaborative environment - work is simply better when you’re enjoying what you do.