Field Marketing Specialist

| Austin
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RigUp is seeking an experienced Field Marketing Specialist (Loyalty & Retention) to own and further develop RigUp's loyalty and retention programs.

The ideal candidate is oilfield concierge with a strong understanding of segmenting, personalization, automation and the ability of achieving high ROI. You’ll work in a fast-paced, self-directed environment to drive retention, reduce churn and generate revenue through word-of-mouth and referrals.

What You'll Do

  • Evaluate end-to-end customer experience across multiple channels (mobile, web, social, apparel, events and strategic partners) and turn learnings into actionable next steps to build loyalty and retention
  • Develop and execute email, push, and site marketing strategies and communications via lifecycle, transactional/triggered, and promotional campaigns
  • Evaluate and develop customer and non-customer referral programs and loyalty programs, drive implementation from experimentation phase to scaled launch
  • Collaborate with internal teams and manage 3rd parties to execute on RigUp’s branded apparel program from budget planning to design and execution
  • Create, plan and execute unconventional PR tactics such as contests, sweepstakes and giveaways
  • Ability to plan and execute RigUp user events and trade shows
  • Evaluate and refine customer survey loops to discover customer insights and make data-driven decisions
  • Forecast, measure and report on results of marketing efforts assessing results against relevant KPIs/goal

What We're Looking For

  • 3+ years experience developing lifecycle programs, comfortable with segmentation and automation strategy
  • Ability of developing and executing A/B tests, analyzing and translating data into business and consumer insights
  • Experience growing subscription business through email, push and site optimization
  • Strong understanding of loyalty program mechanics, experience developing and launching loyalty program a major plus
  • Strategic and analytical thinker, experience with financial modeling (SQL a plus)
  • Strong results orientation, proven record performing to aggressive growth targets.
  • Great written and verbal communication skills
  • Strong interpersonal skills to collaborate effectively with cross-functional teams.
  • Self-starter, natural leader, agile and comfortable with a fast-paced environment and change

RigUp is the fastest growing technology startup in oil & gas. You will help revolutionize how millions of people work in a complex, 120 billion dollar industry. We're building the world's leading online marketplace for oilfield labor, goods, and services, empowering our customers to work much more efficiently while maintaining the highest safety and environmental standards.

Our team is comprised of a diverse group of talented folks - a combination of technical talent from places like Google, IBM and RetailMeNot, long-tenured and well-networked energy veterans, and venture capital funding. We foster a fun, transparent, and collaborative environment - work is simply better when you’re enjoying what you do.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • DockerFrameworks
    • GraphQLFrameworks
    • HadoopFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • Neo4jDatabases
    • Google CloudServices
    • TableauAnalytics
    • FigmaDesign
    • MiroDesign
    • AsanaManagement
    • JIRAManagement
    • WebflowCMS
    • HubSpotCRM
    • SalesforceCRM
    • MandrillEmail
    • Hubspot, DemandbaseLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

Workrise is located in the heart of downtown Austin right next to Lady Bird Lake. We're close to restaurants, coffee shops, entertainment, hotels, and trails.

An Insider's view of Workrise

What's something quirky about your company?

At Workrise, you'll find a multitude of quirks. One is our unique journey, where we introduced technology disrupt and redefine the entire Oil & Gas sector and committed to delivering exceptional benefits to companies and workers. We thrive on continuous evolution, constantly adapting to meet every challenge head-on as we Raise the Bar.

Logan

Senior Recruiter, Oil & Gas

How do you collaborate with other teams in the company?

At Workrise, we foster collaborative culture through open communication and open-mindedness. We collaborate with other by understanding each other's needs and the common goals we are trying achieve together.

Ravanpreet

Senior Manager, Engineering

How does the company support your career growth?

When I first joined Workrise I had a bucket list of skills I wanted build at my new career opportuny. In just three months, Workrise gave me the strength and support blow that list out of the water! I am so exced continue learning, growing, and getting hard work done!

Alyssa

Senior Designer

How would you describe the company’s work-life balance?

I’m part of a very distributed team and we have set core hours that we all try align with have overlap and collaboration as a team. Outside of these core hours, we have the flexibility tailor our schedules our individual working styles and lifestyles. We’re encouraged make time recharge and live balanced lives.

Chandhini

Principal Product Manager

What are Workrise Perks + Benefits

Workrise Benefits Overview

At Workrise you can feel good about your work and furthering our mission serve those who do the hard work. We recognize that making an impact matters you and we believe in providing an environment that fosters that ambition. We welcome you develop relationships with coworkers by displaying our company values: Own the Mission, Learn and Grow, Solutions Over Ego, and Raise the Bar. In appreciation for your contributions, we support you with various health insurance plan options (including medical, dental, vision), flexible paid time off, and competitive 401k matching.

Workrise is committed providing an environment where any and all people feel welcome, belonging, respected, and free be their authentic selves. We welcome applicants of all gender identities, sexual orientation and expression, educational background, age, religion, ethnicities, veteran status, and citizenship. We’d love learn what you can add our team!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
80% of people leaders trained through Workrise Leadership Academy in 2023.
Diversity employee resource groups
Diversity recruitment program
2023 Internship Program with 4 out of 5 members of underrepresented groups.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
We provide an array of onsite refreshments, ranging from bars, chips, and fresh fruit cold brew and kombucha, ensuring a variety of options for our team.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications
Personal development training

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