Expedia

What you’ll do:

• Take a forward-looking approach to global email content, accepting and helping to define cutting-edge editorial strategies. In short, lead the charge to write the new playbook on email content.

• Plan, and manage global content production, with our internal creative agency partners, to deliver global content for all email programs, in coordination with other channels like PR and Social, and related media digital channels.

• Lead the testing into new and emerging audiences and formats to support insight generation and strategy development, using content as your guide.

• Bring a disciplined, scientific approach to creative development, using testing frameworks as enablers, not constraints, to your creativity.

• Form relationships across the business with those who create, deploy and/or utilize our content including marketing, product, engineering, and business intelligence teams.

• Find untapped opportunities to engage out traveler base in content initiatives.

• Plan and coordinate production of content at a global scale, while providing local variance across markets and languages, with internal and external creative teams.

Who you are:

• 6-9 years of email marketing editorial experience for the travel and leisure industry.

• Ability to calculate the ROI on email content as various phases of the traveler journey.

• Serious creative chops in email marketing content: you can write a powerful subject line on a whim and improve conversion with a few changes.

• You have a portfolio of content that could win awards, a strong POV on what “good” vs “great” emails look like, and the ability to put yourself in the consumers shoes for all aspects of the email experience.

• Extensive experience in planning, implementing and scaling complex cohesive marketing/editorial projects across multiple geographies and/or business units.

• Exceptional attention to detail and thorough command of editorial and proofreading skills.

• Experience producing highly effective work within the deadline and cost constraints.

• Excellent project manager and self-starter, with the ability to work independently across multiple concurrent initiatives in a fast-paced environment with evolving priorities.

• Native understanding of the email, push and sms channel and has a solid grasp of why content on those platforms performs well.

• Ability to interpret data and analytics to inform content and audience testing roadmap.

• Knowledge of best practices for email marketing – email distribution, dynamic content, testing methodologies, deliverability, performance metrics, CAN-SPAM laws, list segmentation, and database hygiene.

• Ensure our email marketing content adheres closely to our voice, creating a consistent story throughout the experience.

Preferred Qualifications:.

• Agile mindset; even if you’re not formally Agile-trained, you a drive to quickly execute and pivot as needed while keeping an orderly workflow top of mind.

• Able to strike the right balance between the speed of innovation and the speed of the corporate machine; you are collaborative and team-spirited and also able to keep things moving and hold people accountable for individual and team results.

• Optimistic. Maintains a positive energy that inspires those around you.

• High-performance orientation with an appreciation for working smarter not harder.

• Ambitious. Ready to dig in and develop global social media content strategy, standard methodologies and build consensus while leading toward a north star vision.

• Comfort with ambiguity; able to build structure around oneself and the program where structure is currently lacking.

Benefits & Perks:

-Competitive health and insurance benefits.

-Competitive salary.

-Annual target bonus or commission.

-Parental leave for up to 20 weeks (dependent on eligibility).

-Paid vacation and sick time.

-Employee Stock Purchase Program.

-Free snacks and beverages.

-Frequent company update talks with our leadership team.

-Free listing on Vrbo.com.

-Electronic, adjustable stand-up desk.

-Discounted Metro & Rail pass.

-Casual dress.

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, Vrbo®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About Vrbo:

Vrbo, a world leader in the vacation rental industry, is the place to book beach houses, cabins, and condos with more than two million places to stay in 190 countries. The site makes it easy to find and book the perfect vacation rental for any getaway, often for less than the cost of traditional hotel accommodations.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.