About Us:

HomeAway, based in Austin, Texas, is the world leader in vacation rentals with more than 2 million unique places to stay in190 countries, and is a part of the Expedia, Inc. family of brands. HomeAway offers an extensive selection of vacation rental homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also make sit easy for vacation rental owners and property managers to advertise their properties and manage bookings online.

Opportunity:

The Global Partner Product Marketing Manager will bring new technologies and products to market for HomeAway’s Integrated property managers. Critical to the success of the role includes developing a deep understanding of HomeAway’s customers and market, building and leading global go-to-market strategies, ensuring internal and external readiness for launches, and crafting strong and enduring product positioning and messages with effective marketing campaigns to support them.

Due to the entrepreneurial and dynamic nature of our business, this is an exciting opportunity with a blend of both strategic and executional work. Are you strategic, adaptable, driven by data and strongly motivated to contribute in any way possible to the success of the team and our customers? Are you ready for that next step in your career? If you've excelled in your career of product marketing, take a look at the job description below.

Responsibilities:

GTM(Go-to-market)

• Define GTM strategies by product launch, globally and locally
• Ensure GTM strategy fits in overall customer journey planning and orchestrating stories across quarters and years
• Own and update GTM playbook for integrated property managers, championing their experience and the best way to release new products that drive growth for HomeAway and this customer segment

Content

• Develop and craft product positioning and one voice/ master content documentation for every launch that supports the entire company through product and policy launches
• Partner with marketing and update/leverage product marketing briefs when planning for external communications as part of a launch
• Review and provide feedback on training and marketing materials provided to support launch
• Provide feedback and input into product development process to ensure product aligns with positioning and messages

Readiness

• Serve as the hub to all GTM activities, locally and globally driving readiness activities across the entire organization
• Support other team as they prepare functional specific content for launches
• Broadcast GTM activities widely across company on a weekly basis and via quarterly plans

Post launch adoption

• Set launch goals and build programs to reach those goals. This can include strategy, channel optimization, marketing programs and message testing
• Partner with product, marketing, CS, Sales, and product marketing team to drive adoption of key products and features

Profile/Skills:

• 5+ years internet, ecommerce experience in an international or global capacity
• 3+ years product marketing experience, preferablyB2B
• Experience partnering with Sales and CustomerSupport teams to become a customer expert and advocate
• Ability and examples of working in close partnership and developing strong relationships with product management and marketing teams
• Understanding and ability to merchandise product features leading to quick adoption and lasting usage
• A proven, successful record of growing product market share through well-executed marketing
• Track record of successfully working in a global, matrixed organization
• MBA preferred
• Experience working with integrated property managers in VR industry is a plus

Benefits: