Global Product Marketing Manager

| Austin

About Us:

HomeAway, based in Austin, Texas, is the world leader in vacation rentals with more than 2 million unique places to stay in 190 countries, and is a part of the Expedia, Inc. family of brands. 

HomeAway offers an extensive selection of vacation rental homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.

The Opportunity:

The Global Product Marketing Manager is responsible for meeting and exceeding business objectives for product and policy launches at HomeAway. Critical to the success of the role includes developing a deep understanding of HomeAway’s customers and market and creating go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages. You will be responsible for identifying customer and business needs and championing solutions through from concept to launch.

Due to the entrepreneurial and dynamic nature of our business, this is an exciting opportunity with a blend of both strategic and executional work. Are you strategic, adaptable, driven by data and strongly motivated to contribute in any way possible to the success of the team and our customers? Are you ready for that next step in your career? If you've excelled in your career of product marketing, take a look at the job description below.

Responsibilities:

GTM (Go-to-market)

  • Define GTM strategies by product launch, globally and locally
  • Ensure GTM strategy fits in overall customer journey planning and orchestrating stories across quarters and years
  • Own and update GTM playbook for integrated property managers, championing their experience and the best way to release new products that drive growth for HomeAway and this customer segment

Content

  • Develop and craft product positioning and one voice/ master content documentation for every launch that supports the entire company through product and policy launches
  • Partner with marketing and update/leverage product marketing briefs when planning for external communications as part of a launch
  • Review and provide feedback on training and marketing materials provided to support launch
  • Provide feedback and input into product development process to ensure product aligns with positioning and messages

Readiness

  • Serve as the hub to all GTM activities, locally and globally driving readiness activities across the entire organization
  • Support other team as they prepare functional specific content for launches
  • Broadcast GTM activities widely across company on a weekly basis and via quarterly plans

Profile/Skills:

  • 5+ years internet, ecommerce experience in an international or global capacity
  • 3+ years product marketing experience, preferably B2B
  • Experience partnering with Sales and Customer Support teams to become a customer expert and advocate
  • Ability and examples of working in close partnership and developing strong relationships with product management and marketing teams
  • Understanding and ability to merchandise product features leading to quick adoption and lasting usage
  • A proven, successful record of growing product market share through well-executed marketing
  • Track record of successfully working in a global, matrixed organization
  • MBA preferred
  • Experience working with integrated property managers in VR industry is a plus

Benefits & Perks:

  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Paid vacation and sick time
  • Vacation rental on a yearly basis (taxable benefit)
  • Parental Leave (up to 20 weeks based on eligibility)
  • Employee Stock Purchase Program
  • Free snacks and beverages, including breakfast on Fridays
  • Frequent company update talks with our leadership team
  • Free listing on HomeAway.com
  • Electronic, adjustable stand-up desk
  • Discounted Metro & Rail pass
  • Casual dress

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • ReactLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

HomeAway has five offices in the Austin area with a 16-story global headquarters under construction at the Domain set to open in 2019.
11800 Domain Blvd, Austin, TX 78758

Insider's spotlight

What’s the vibe like in the office?

Some of us have been working together for 5+ years and have been there for each other during engagements, births, divorces…you name it. They have truly been my second family and my coworkers are the best part of coming to the office every day.

Amanda

Director, B&B Sales and Supply

What projects are you most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Software Engineer

What are some things you learned at the company?

I've learned to always be flexible and always question all assumption to a logical conclusion.

Dottie

Partner Success Account Manager

Passion for the business. When you genuinely believe in our mission and the unique value we offer owners/travelers, our clients feel your enthusiasm and want to work with you.

Nevo

Regional Sales Manager

What are HomeAway Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking

Additional Perks + Benefits

We were recognized by the Austin American-Statesman for having the most generous parental leave in Austin!

More Jobs at HomeAway67 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Operations
new
HomeAway
Developer
new
HomeAway
Marketing
new
HomeAway
Developer
new
HomeAway
Data + Analytics
new
HomeAway
Data + Analytics
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Design + UX
new
HomeAway
Developer
new
HomeAway
Operations
new
HomeAway
Project Mgmt
new
HomeAway
Marketing
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Operations
new
HomeAway
Design + UX
new
HomeAway
Data + Analytics
new
HomeAway
Developer
new
HomeAway
Marketing
new
HomeAway
Data + Analytics
new
HomeAway
Data + Analytics
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Data + Analytics
new
HomeAway
Data + Analytics
new
HomeAway
Developer
new
HomeAway
Design + UX
new
HomeAway
Data + Analytics
new
HomeAway
Operations
new
HomeAway
Project Mgmt
new
HomeAway
Developer
new
HomeAway
Marketing
new
HomeAway
Data + Analytics
new
HomeAway
Developer
new
HomeAway
Data + Analytics
new
HomeAway
Developer
new
HomeAway
Operations
new
HomeAway
Developer
new
HomeAway
Design + UX
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway