Growth Email Marketing Manager
RigUp is the fastest growing technology startup in oil & gas. You will help revolutionize how millions of people work in a complex, 120 billion dollar industry. We're building the world's leading online marketplace for oilfield labor, goods, and services, empowering our customers to work much more efficiently while maintaining the highest safety and environmental standards.
As a Growth Email Marketing Manager, you’ll be tasked with driving brand awareness and an experience that customers love. In addition to acquiring new users, you will also focus on creating content and campaigns that nurture existing leads and drive them into customers.
You'll work with a cross-functional growth team comprised of Marketing, Sales, and Product teammates to plan, test, measure, and optimize email campaigns that fuel our marketplace. You'll also partner with Customer Success teams to craft client-specific campaigns with the goal of driving new business. This roles reports to the Director of Marketing.
What you'll do
- Audit existing transactional, engagement and marketing emails
- Drive revenue by planning and launching email campaigns targeted towards our existing leads, customers and clients
- Act on opportunities to optimize the funnel, test your hypotheses, and use your learnings to inform future marketing campaigns
- Manage the end-to-end execution of email campaigns including writing briefs, drafting copy, staging and QAing emails, segmenting lists, and reporting on and analyzing results
- Partner with Customer Engagement teammates to launch and optimize retention campaigns for existing leads
- Partner with Customer Success teammates to launch and optimize retention campaigns for existing clients and customers
- Collaborate with teammates from Marketing, Sales, Customer Success, and Product to create, prioritize, execute on, and manage an email testing roadmap
- Measure and optimize campaign impact on revenue by partnering with Sales, Operations, Business Technology, and Data Science teams
About you
- 3-5 years of experience crafting, launching, measuring, and optimizing email campaigns; 1-2 years of experience with growth marketing and experimentation
- Experience working in an early stage or growth stage software company
- Expertise with email marketing tools such as HubSpot, Marketo, Iterable
- Quick but accurate execution - you can launch complex campaigns, drip programs, and list segmentation, without errors
- Analytical mindset and ability to make decisions and demonstrate results based on data
- Can write compelling email content that drives actionHas worked cross-functionally with sales and customer success teamsKnowledgeable about SaaS products, B2B marketing, and marketplace business models
Bonus Points
- An interest in the energy industry and other industrial verticals
- Experience building workflows and sequences in HubSpot
- Experience growing online marketplaces
Perks
- Competitive salary
- 100%, company paid health insurance
- 401k with company match
- Unlimited PTO
- Excellent commuter benefits
- Annual $2,000 Vacation Stipend after 3rd work anniversary
- Amazing Team Sponsored Events and Outings
- Growing office space and dynamic, diverse company culture
- Room for extensive career development
Our team is comprised of a diverse group of talented folks - a combination of technical talent from places like Google, IBM and RetailMeNot, long-tenured and well-networked energy veterans, and venture capital funding. We foster a fun, transparent, and collaborative environment - work is simply better when you’re enjoying what you do.
