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Growth Email Marketing Manager

| Austin
RigUp is the fastest growing technology startup in oil & gas. You will help revolutionize how millions of people work in a complex, 120 billion dollar industry. We're building the world's leading online marketplace for oilfield labor, goods, and services, empowering our customers to work much more efficiently while maintaining the highest safety and environmental standards.
As a Growth Email Marketing Manager, you’ll be tasked with driving brand awareness and an experience that customers love. In addition to acquiring new users, you will also focus on creating content and campaigns that nurture existing leads and drive them into customers.
You'll work with a cross-functional growth team comprised of Marketing, Sales, and Product teammates to plan, test, measure, and optimize email campaigns that fuel our marketplace. You'll also partner with Customer Success teams to craft client-specific campaigns with the goal of driving new business. This roles reports to the Director of Marketing.

What you'll do

  • Audit existing transactional, engagement and marketing emails
  • Drive revenue by planning and launching email campaigns targeted towards our existing leads, customers and clients
  • Act on opportunities to optimize the funnel, test your hypotheses, and use your learnings to inform future marketing campaigns
  • Manage the end-to-end execution of email campaigns including writing briefs, drafting copy, staging and QAing emails, segmenting lists, and reporting on and analyzing results
  • Partner with Customer Engagement teammates to launch and optimize retention campaigns for existing leads
  • Partner with Customer Success teammates to launch and optimize retention campaigns for existing clients and customers
  • Collaborate with teammates from Marketing, Sales, Customer Success, and Product to create, prioritize, execute on, and manage an email testing roadmap
  • Measure and optimize campaign impact on revenue by partnering with Sales, Operations, Business Technology, and Data Science teams

About you

  • 3-5 years of experience crafting, launching, measuring, and optimizing email campaigns; 1-2 years of experience with growth marketing and experimentation
  • Experience working in an early stage or growth stage software company
  • Expertise with email marketing tools such as HubSpot, Marketo, Iterable
  • Quick but accurate execution - you can launch complex campaigns, drip programs, and list segmentation, without errors
  • Analytical mindset and ability to make decisions and demonstrate results based on data
  • Can write compelling email content that drives actionHas worked cross-functionally with sales and customer success teamsKnowledgeable about SaaS products, B2B marketing, and marketplace business models

Bonus Points

  • An interest in the energy industry and other industrial verticals
  • Experience building workflows and sequences in HubSpot
  • Experience growing online marketplaces

Perks

  • Competitive salary
  • 100%, company­ paid health insurance
  • 401k with company match
  • Unlimited PTO
  • Excellent commuter benefits
  • Annual $2,000 Vacation Stipend after 3rd work anniversary
  • Amazing Team Sponsored Events and Outings
  • Growing office space and dynamic, diverse company culture
  • Room for extensive career development

Our team is comprised of a diverse group of talented folks - a combination of technical talent from places like Google, IBM and RetailMeNot, long-tenured and well-networked energy veterans, and venture capital funding. We foster a fun, transparent, and collaborative environment - work is simply better when you’re enjoying what you do.

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Location

RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Culture
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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