Jovio is a new kind of real estate brokerage taking a transcendental approach to homeownership and real estate transactions. From streamlined brokerage services to proprietary customer-centric products and tools, Jovio is architecting tomorrow’s real estate marketplace.

Jovio is seeking a Demand Generation Specialist who will play an instrumental role in the company’s customer acquisition.  The incumbent will own digital demand strategy and execute campaigns via all channels. Specifically the Demand Generation Specialist will:

• Grow customer acquisition, maximize ROAS, and minimize CAC for PPC ads, display ads, social ads remarketing and any other paid media campaigns.
• Conduct a full-funnel audit and analysis of acquisition efforts to identify opportunities for improving performance and maximizing ROAS.
• Generate data-driven hypotheses for improving conversion funnel velocity and efficiency, and execute testing across all stages of the funnel from traffic to nurturing flows.
• Ensure all website pages are crawl-friendly and ensure sitemaps, site navigation, breadcrumbs, robots files, URL structures, indexing, page load times, etc. are SEO-friendly.
• Ensure off-page SEO is performing optimally from citation consistency to back links.

Requirements:

• 2+ year’s experience managing paid search accounts for SEM.
• Deep expertise in Adwords Editor, Facebook Power Editor, Google Analytics, Google Webmasters Tools, and other related tools.
• A track record of being a builder and a doer. Prior documented success scaling direct-to-consumer paid search campaigns in a fast-moving, data-driven environment.
• Experience with long sales cycles and high involvement purchases in a plus.
• Ability to ramp up quickly and work effectively with little oversight and prioritize and manage your own work, clearly tying it to the goals of the business.
• Genuinely passionate about how search engines work and possess the technical background and search expertise to make actionable, achievable, and scalable SEM improvements.
• Strong quantitative orientation (must love spreadsheets) plus a robust proficiency with Excel (pivot tables, vlookups, basic modeling), in addition to basic competency in SQL.
• High attention to detail and the ability to set and hit aggressive project deadlines.