Growth Marketing Leader

| Austin
OJO Labs - Growth Marketing Leader
Why OJO? 
 
We’re on a mission to empower people to make better decisions through the fusion of machine and human intelligence. We’re solving some of the biggest problems troubling the modern consumer experience. Through our unique, data-driven AI platform, we’ve introduced a fresh approach to the way people make important decisions. As part of our team, you’d be helping to build technologies that will significantly advance the world’s largest consumer industries, starting with home buyers in the real estate industry.
 
We hope to have an opportunity to meet you, learn about your experience and introduce you to the OJO team. 
 
About the Role
 
As leader of Growth Marketing, you will own all of our marketing technology, paid and owned media channels and use these tools to drive the acquisition, retention and revenue goals for OJO Labs. In this role you’ll need to straddle two worlds: digital visionary and digital doer. From effective direct response, to advanced analytics, to digital creative and digital innovation, you’ll work closely with cross-functional teams to execute your vision for OJO digital marketing. You’ll partner with internal teams as well as external creative and media agencies to implement and drive measurable business results. 
 
This role is directly accountable for large growth drivers for the business, leveraging digital channels at each stage of the marketing funnel to drive user acquisition, engagement, and conversion. You will develop a deep understanding of our marketing capabilities, economics, and market size for our various offerings. 
 
The ideal candidate will have a strong background in either or both B2B and B2C digital marketing, marketing strategy development, campaign planning, testing, optimization, and measurement of experiments. The candidate must be able to prioritize workload well and shift strategy with changing expectations in different business objectives.
 
 Responsibilities
 
  • Develop a strategy for customer acquisition, retention, monetization and reactivation that balances investing in mature, high performing channels with emerging, lower value but higher upside channels
  • Allocate and rebase budgets for efficient spending
  • Create and execute strategies for performance-based acquisition through multiple channels – SEO/SEM, retargeting, video, display, email, social media, and content and other paid channels to accelerate revenue growth
  • Deliver actionable insights by synthesizing information from competitor analysis, market research, advertising across digital channels
  • Use multi-touch attribution modeling to maximize campaign effectiveness 
  • Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations
  • Develop a holistic view of our customer lifecycle and how growth can positively impact that lifecycle
  • Lead the vision for marketing technology and how that will drive growth for the long term
  • Efficiently scale DR programs through data-driven analysis and insights to improve campaign effectiveness and value to the business and lead ongoing testing and optimizations throughout the customer journey
  • Stay up-to-date with the latest changes and trends in digital marketing and UI/UX. 
  • Leverage data (e.g., dashboards, tactical metrics, organizational KPI’s) to drive ROI – including robust analytical processes and use of marketing tech stack
  • Manage and grow vendor relationships (e.g. Google, Facebook) and develop integrated solutions across all performance marketing channels
 
What Does it Take to Succeed?

Must Haves:
 
  • Growth-oriented, customer-centric strategic mindset
  • 5 years of experience leading digital programs and driving digital innovation within the B2B and B2C space
  • 2+ years growth marketing or testing and optimization experience
  • Rigorous and repeatable prioritization framework that ensures business impact at scale
  • Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, mobile, and display with a preference for growth marketing expertise
  • Owned paid channel performance- research, forecasting, planning, execution and performance analysis and developed processes, policies and procedures
  • Deep understanding of consumer metrics, market segmentation and analytics – a data driven strategist who understands and analyze how to tap into personal factors that will motivate and engage the user over time
  • Advanced knowledge of best practices in paid marketing and marketing automation
  • Hands on experience with set-up, day to day management and optimization of programmatic display and paid social platforms 
  • Strong working knowledge of business intelligence tools and data visualization platforms such as Adobe Analytics and Tableau
  • Outstanding communication skills, both written and verbal
  • Bachelor's degree or equivalent practical experience
  • Ability to deal with change with a passion for innovation and creative problem solving
  • Ability to quickly learn and become fluent in new technologies
     
Nice to Haves:
 
  • Excellent program management skills with attention to detail and experience in forecasting and managing to forecast
  • Demonstrated track record of using digital media to acquire, engage, and harvest demand throughout the funnel
  • Ability to work effectively in a fast-changing industry, tolerate ambiguity, work with cross-functional teams through influence, and demonstrate problem-solving leadership
  • Ability to offer strong point-of-view on how to best leverage the against campaign goals
  • Developed business acumen and consistent track record of creating management-level presentations
  • Effective analytical and troubleshooting skills; ability to use data to drive actionable insights
 
Who is OJO?

We are an Austin-based, technology startup focused on fundamentally improving the way people make their most important decisions through the fusion of machine and human intelligence. With offices in Austin, TX, Minneapolis, MN and Vieux Fort, St. Lucia, we have over 350 employees globally. We are continuously named a Top Place to Work and have recently been awarded Austin Inno’s “50 on Fire” award which recognizes the hottest startups in Austin. Backed by top-tier VCs and industry veterans, we have managed to hire the best technical, product and operational minds to pursue this incredible opportunity. We know we’re onto something big and everyone on our team has a significant impact on our evolving product, team and culture.

 What do we have to offer? 

  • You get to work with the best of the best
  • A collaborative, respectful environment where your voice will always be heard
  • Competitive Salaries
  • Equity
  • Unlimited/Open PTO Policy
  • Hip SoCo Austin Office
  • Dog-Friendly Workplace
  • Commuter Stipend or Free Parking
  • 70% Coverage of Employee and Dependent Health Premiums
  • Promote from Within Philosophy
  • Volunteer Program
  • Optimum Workspace Subsidy
  • Many More – We have a whole team dedicated to making OJO an awesome place to work!
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypescriptLanguages
    • ExpressFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases

Location

We recently moved (Aug 2019) into our hip new SoCo office - with an unobstructed view of beautiful downtown Austin. Come check us out!

What are OJO Labs Perks + Benefits

OJO Labs Benefits Overview

* You get to work with the best of the best
* A collaborative, respectful environment where your voice will always be heard
• Competitive Salaries
• Equity
• Unlimited/Open PTO Policy
• Hip SoCo Austin Office
• Dog-Friendly Workplace
• Commuter Stipend or Free Parking
• Optimum Workspace Subsidy
• 70% Coverage of Employee and Dependent Health Premiums
• Promote from Within Philosophy
• Volunteer Program (OJO Cares)
• Many More – We have a whole team dedicated to making OJO an awesome place to work!

Culture
Volunteer in local community
Monthly volunteer program called OJO Cares. Each month we go out into the community as a group and give our time to a variety of causes. Our people drive which causes we choose and how we participate!
Partners with Nonprofits
We've worked with some really amazing charities! A few examples are: Mobile Loaves & Fishes Community First Village, Austin Animal Center, We are Blood, Safe Austin, Capital Area Foodbank, and more!
Friends outside of work
Eat lunch together
Intracompany committees
We have a Culture Committee compromised of folks across all departments and job levels. This group helps shape the activities we do together as a team!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Our Executive and Senior leadership teams are diverse and well-rounded.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
We offer a pet insurance policy as part of our dedicated dog-friendly workplace (though our plans cover more than just dogs - even exotic pets)! We have multiple coverage options to choose from.
Wellness Programs
Onsite Gym
Team workouts
We've recently partnered with Equinox gym (located in our building) to have OJO specific rates and special classes just for us!
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Competitive compensation plans.
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
We believe life is what happens outside of the office, and we support our team's individual needs to manage their schedules.
Family Medical Leave
Employees who have been with the company for 3 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Company sponsored family events
OJO holds semi-annual organized family events (such as Family Field Day in the summer) as well as various other options such as family-friendly volunteer opportunities through OJO Cares.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Our open PTO policy includes vacation and sick time, as well as anything else needed for our employees to manage their personal leave.
Paid Volunteer Time
We have a monthly volunteer program that provides opportunities to our team to give back to the community.
Sabbatical
Eligible employees get 42 days of paid sabbatical after their first 6 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Special rates at Equinox gym, a company offered subsidy and OJO only classes.
Professional Development Benefits
Job Training & Conferences
OJO has lots of growth and learning opportunities!
Lunch and learns
Our Data Science and Engineering teams hold regular lunch and learns ranging from beginner to advanced topics.
Cross functional training encouraged
Promote from within
Customized development tracks
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