Growth Marketing Manager, Games

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Sharing Unity’s amazing products and services with the world

Marketing has a widespread impact on our customers, investors and the community. With roles that range from creative and social to analytical and highly technical, our team develops and drives strategy while telling stories to share Unity’s message with the world.

The opportunity

Unity Technologies is looking for an growth Marketing manager focused on Account-Based Marketing to join the Demand Generation team for games!

In this role, you will support our demand generation and account-based marketing programs within the Games and Industrial verticals. This role requires broad marketing experience and execution such as content distribution, email nurtures, web chatbot, and content flows along with performance marketing coordination, project management. You will be responsible for each vertical’s performance from end to end strategizing the optimal content promotion and channel mix for funnel conversions to support our revenue contribution goal.

You are an individual who breathes all things digital, content marketing, event marketing, data analytics, and are passionate about new business opportunity creation. Ideally, you have confirmed experience in working closely with internal teams and across industries to generate target account engagement pipeline and revenue

What you’ll be doing
  • Lead the implementation, and operations of a multi-channel demand generation program to deliver qualified leads. You will ensure the programs will impact new business opportunities to our Sales teams through a variety of tactics
  • Develop compelling ABM programs and identify areas of optimization to successfully engage target upmarket accounts moving them effectively through buyer’s journey to drive pipeline and revenue
  • Partner closely with individuals and teams across the organization (including Sales, Product Marketing, Design, Web, Events etc.) on account and content strategy, planning and executing multi-channel programs inclusive of emails, events, webinars, digital, direct mail, etc
  • Oversee campaign spend and return on investment for ABM programs and formulate in-depth analysis and insights via Eloqua reports, Terminus, SFDC and other tools or dashboards
  • Design & project manage lead flow and campaign attribution while consistently optimizing to achieve outstanding marketing operations results
  • Report on progress and metrics for campaigns such as web conversion rates, volume, drop rates, asset pipeline performance, and other online tactics
What were looking for
  • Marketing experience with preference for coordinated campaign marketing and Account Based Marketing programs
  • A successful track record of developing, executing and measuring demand generation and pipeline-building marketing programs in a B2B SaaS marketing environment
  • Experience with martech such as Salesforce, Marketo, Eloqua, Terminus, etc. for demand generation
  • Do you love data?: Optimistically you are hypothesis-driven and are able to structure, implement, and evaluate growth experiments with a creative and innovative mentality
  • Outstanding project management and communication skills in a fast-paced environment
  • Positive outlook and a self-starter mentality
You might also have
  • Familiarity with any of the segments - Gaming, Mobile, Multiplay and the tech stack required to run a game studio and develop games as well as an understanding of the unique characteristics and culture of the Gaming industry
  • Event marketing experience

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Life at Unity

Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. For more information, please visit www.unity.com.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • TeradataDatabases

Location

Our office is located in East Austin close to plenty of bars and restaurants as well as MetroRail and Metro Express is only a few blocks away!

What are Unity Technologies Perks + Benefits

Unity Technologies Benefits Overview

Unity provides a complete benefits package for each of our regions; including medical and dental coverage, vision care and a health care spending account for use on services of your choosing. Many of our packages also include wellness coverage with local partners including gyms and boutiques in your area.

In addition to our health benefits, Unity offers a work-from-home budget that allows employees to cover expenses which make their remote working conditions as comfortable as possible during the pandemic. While in the office, employees can enjoy an array of food and beverage, and an awesome workplace with top rated spaces for work and entertainment!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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