Growth Marketing Manager at Yonder

| Austin
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You have a passion for story-telling and the drive to help define an emerging industry. You want to collaborate with people who creatively solve problems and make decisions with conviction. You’re comfortable with being uncomfortable, and you thrive in an environment based on continual improvement. You aren’t afraid to try new things and make mistakes. If this sounds like you, we want you on our team!

Yonder is a fast-growing information integrity company on a mission to bring authenticity to the Internet. We use artificial intelligence and machine learning to help brands identify the groups that drive online conversations. Our technology unlocks the hidden map of the Internet.

Yonder is looking for a growth strategist and manager to find innovative ways to drive user acquisition, keep customers engaged, retain them, and ultimately turn them into brand champions. This means driving top of funnel demand, but also developing ways to convert them through every stage in the funnel and across the full customer lifecycle. In doing so, you will work closely with teams across the business, using data to become a master experimenter and evangelist for the buyer and customer lifecycle.

You will be an integral part of the marketing and GTM organizations, coordinating with product marketing, communications, creative and sales to develop and run integrated campaigns that move the needle and help achieve the business’s goals.

What You’ll Do:

  • Determine which cross-channel growth campaigns are needed each month, quarter, and year to hit goals.
  • Partner with operations and product marketing to segment audience and build lists.
  • Be a champion for the Yonder story and value prop by being an arbiter of strong messaging and positioning in every piece of a strategy.
  • Own the Yonder events presence and strategy as a component of growth.
  • Run marketing campaigns and other growth initiatives end-to-end: identify opportunities, prioritize projects, design experiments, develop campaign strategy, oversee execution and analyze results.
  • Own analytics to report out on campaign performance and funnel metrics. Be the primary feedback to comms, product marketing and sales on what’s working and what’s not.
  • Build a deep understanding of funnel conversion rates and how they can be improved upon.
  • Collaborate with product marketing to make sure their launch plans will impact metrics and be executed across channels.
  • Partner with the communications team to make sure content is distributed and leveraged across channels (primarily web, social and email)

What You Have:

  • 5+ years of work experience in marketing, growth, strategy consulting or business operations
  • A love of data - can both analyze a marketing funnel to size different growth opportunities, build tests to measure impact and synthesize complex results into actionable recommendations for senior executives
  • Strong writer who knows that a great message will make or break any tactic
  • Experience working cross-functionally 
  • Experience developing a strategy or roadmap towards meeting business goals
  • Expert at project management, able to independently manage multiple projects at various stages at one time
  • Experience using email and in-product (web, app) marketing channels preferred

What You’ll Get:

  • Purpose-driven work 
  • Market-leading salary and equity compensation
  • Coverage under best in class, flexible medical, vision and dental plans
  • 401(k) with 100% company match up to 4% of salary and immediate vesting
  • Unlimited vacation that you’re encouraged to take, including paid parental leave
  • Stocked kitchen full of healthy snacks and drinks
  • Weekly catered lunch
  • Free parking near our downtown office
  • Free membership to onsite gym 
  • Annual budget to purchase books and educational subscriptions
  • Monthly social events 
  • Many more benefits … apply to find out!

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • Node.jsFrameworks
    • SalesforceCRM


We're located at the corner of 7th and Brazos downtown. There are 8 bars in a 1 block radius of our office, and we pay for parking. Mic drop.

An Insider's view of Yonder

What's the biggest problem your team is solving?

Yonder’s research division, NK Labs, is responsible for driving discoveries in emerging artificial intelligence and machine learning research through open-source DARPA programs — Data-Driven Discovery of Models (D3M) and Active Social Engineering Defense (ASED) — which we use internally to build tools to fight disinformation online.


Machine Learning Engineer

What is your vision for the company?

To bring authenticity to the Internet. Most people believe the Internet is a cocktail party at scale. In reality, the conversation online is driven by hyperactive mobs, or Internet Factions as we call them, that exploit platform dynamics to manipulate the narrative.



What are Yonder Perks + Benefits

Yonder Benefits Overview

We are a startup company in a fun sense, we move quickly and get a lot done, but an established company when it comes to benefits. We have funding and revenue and we know the value of investing in our employees to grow Yonder. We offer Fortune 500 level health care benefits, equity, vision + dental, free parking, a 401(k) + matching, and professional development opportunities.

Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Free parking in our downtown office
Pet Friendly
We're a dog friendly office! :)
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
We occasionally host lunch and learns.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
We support professional development for our Yonderers!
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