Growth Marketing Specialist at Adia

| Austin
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Your challenge, should you choose to accept:

Adia is looking for a Growth Marketing Specialist with experience in digital media, SEO, SEM, content, marketing automation, social media, and analytics to execute activities in line with Adia's national marketing strategy and best practices. You will be responsible for implementing marketing activities against agreed KPIs, as well as optimizing them to maximize revenue and retention.

Your objective is to engage and retain Adia's user base through marketing to support the company's growth targets.

You will:

  • Execute marketing tactics to build user base across paid, owned, and earned media
  • Continually optimize campaigns to increase engagement and retention
  • Get to know Adia workers and clients inside and out - deeply understand their habits, motivations, and preferences to develop effective retention campaigns
  • Coordinate creative development for website content, email, social media, print collateral, etc.
  • Write compelling copy to educate workers and prospective clients on Adia’s value proposition and drive app usage
  • Develop tactical campaigns and manage “always-on” integrated marketing activities to drive user retention
  • Execute scheduled, segmented, and personalized CRM email strategy, content creation, and delivery to progress users further down the funnel
  • Ensure consistent messaging throughout all campaigns
  • Liaise with partner agencies for events
  • Monitor staffing trends and analyze data to inform decision-making on marketing strategy and tactics
  • Analyze, optimize, and report campaign performance to the marketing and sales leadership based on agreed KPIs on a weekly basis
  • Constantly test and experiment with the goal of driving efficiency across all performance marketing initiatives

What you bring to the table:

  • 2+ years marketing experience, both digital (essential) and offline (preferred), ideally for an online consumer business, e-commerce, or mobile platform
  • Experience with marketing strategies focused on retention and enablement
  • Hands-on experience with social media management tools and digital marketing channels
  • Understanding of KPIs in SEO, SEM, display advertising, email marketing, social media, and app stores
  • Knowledge of Google Analytics, URL Builder, as well as Google Tag Manager
  • You’re a well-rounded marketer capable of running digital campaigns on your own but equally comfortable organizing events
  • You're unafraid of trying new things, have a passion for marketing, and have a desire to constantly deliver
  • Ability to take on new and changing business goals to evolve marketing campaigns fluidly
  • Ability to work independently and coordinate the completion of multiple tasks simultaneously
  • Skilled in verbal and written communication
  • You lead your business with honesty, integrity, and an insatiable desire to win!
  • Strong interpersonal and motivational skills and the ability to interface with all levels of staff and management
  • Ability to foster an innovative and collaborative environment using advanced leadership, communication, and organizational skills
  • You are self-motivated, opportunistic, and scrappy - you can capture and execute opportunities as they arise, even under very tight deadlines

Our Culture:

Adia is the on-demand staffing platform for hospitality. We give hotels, event managers, and food service businesses a better way to find the people they need. Unlike other gig platforms, we hire our workers to Adia as W-2. That means they get to keep their flexible schedule, and still get taxes withheld, benefits, and weekly pay. Launched in Switzerland back in October 2016, Adia opened an office in Austin in early 2018. Today workers on our platform are located in Austin, Houston, Dallas, Chicago, and New Orleans.

Adia is a fast-growing, hardworking, curious (like, Alice in Wonderland curious) organization that strives for improvement every day. We are open, honest, and motivated, using our big brains to build a great product and not overgrown egos. We’re an early player in the HR tech space, which brings excitement and purpose to our work. If you’re looking for a place that will help you uncover your best working self and give you hands-on experience in way more than your job title alludes to, we may be the right team for you.

We have an incredible future ahead of us, and we’d love for you to be a part of our journey toward it.

Still here? Apply now.

[Note: Offers and start dates may be dependent upon the evolution of COVID-19.]

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Adia is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • SqlLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • Microsoft SQL ServerDatabases
    • AzureDatabases
    • Google AnalyticsAnalytics
    • FirebaseAnalytics
    • Google Play ConsoleAnalytics
    • ITunes ConnectAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Campaign MonitorEmail

Location

Walk with co-workers to Cosmic Coffee, grab some tacos at Papalote, or fit in a quick workout at Crux. And if that's not enough, we have free parking!

An Insider's view of Adia

What’s the vibe like in the office?

The office vibe at Adia is exceptional! It’s a mixture of casual, fun conversation, big laughs, and even bigger innovative ideas with the best characters in the HR Tech space. These great people create even greater experiences both professionally and at the much anticipated office Happy Hours!

Maria

Inside Sales

What's the biggest problem your team is solving?

We're eliminating friction points within the recruitment process and staffing industry as a whole. Part of that is using machine learning to bring together flexible workers and employers in a completely new way while providing the best user experience possible. Finding a job or workers on Adia should be as simple and effortless as ordering a cab.

Uri

Head of US

What makes someone successful on your team?

We place a tremendous amount of value on initiative, efficiency and innovation. As a technology startup, naturally the expectation is that people come to work to break new ground and find new ways of doing things. We look to each team member to bring their best thinking, innovative solutions and tools.

Dan

Enterprise Sales

How do your team's ideas influence the company's direction?

Being a global company, I rely heavily on my local teams to bring their market expertise to drive initiatives that are tailored to the cultures and trends in their respective countries. They are our boots on the ground so we empower them to bring their ideas forward, and then it becomes my job to feed that into our company's overall direction.

Ernesto

CEO

How does the company support your career growth?

Adia gave me the opportunity to shift from my comfort zone in Marketing to a whole new world by joining the Product team. I never would have known that I would grow and succeed in a different career path had management not seen something in me and given me a chance. I challenge myself and learn new skills daily, and I have Adia to thank for that.

Kaylan

Product Marketing

What are Adia Perks + Benefits

Adia Benefits Overview

At Adia we care about our employees' health and wellbeing, and that's reflected in our comprehensive benefits package!

Culture
Volunteer in local community
All Adia employees (as part of our parent company, Adecco) have one day each year that they can take off to volunteer.
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Open office floor plan
Diversity
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Depending on role.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
A mix of healthy and guilty pleasure snacks, tea, coffee, and Topo Chico, of course!
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
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