Head of B2C Marketing

| Austin
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Your challenge, should you choose to accept:

As Adia's Head of B2C Marketing for the US market, you will be responsible for the development and execution of our user acquisition strategy. You are responsible for implementing marketing activities that encourage user adoption, engagement, and retention.

You’re a marketing all-rounder capable of running digital campaigns on your own but equally comfortable organizing events and liaising with our partner agencies. You're unafraid of trying new things, have a passion for marketing, and a desire to constantly deliver exceptional results.

You will be based in Austin and build Adia's B2C marketing capabilities while scaling up performance to support the company's growth targets. This role reports directly to the Head of US and is part of a new centralized marketing team with domain expertise in SEO, online advertising, social media, PR, events and content marketing.

You will:

  • Own all the B2C marketing budget to drive app installs and registrations from active job seekers in the hospitality, catering, experiential marketing, retail, and logistics industries
  • Get to know Adia job seekers inside and out; deeply understand their habits, motivations, and preferences to develop effective user acquisition campaigns
  • Engage users through the website, social media, and email with useful, shareworthy content
  • Create compelling copy, creative and calls-to-action for SEO, SEM, display and social media
  • Develop a strategy for “always-on” vs tactical campaigns to drive candidate acquisition that meets sudden and seasonal spikes in staffing needs
  • Identify, create and nurture partnerships with relevant organizations to attract new users and retain existing ones on the Adia platform
  • Ensure consistent messaging throughout all user acquisition and sourcing strategies
  • Manage and liaise with partner agencies for events and offline advertising needs
  • Collaborate closely with colleagues in the marketing team to develop campaigns across paid, owned, and earned channels
  • Analyze, optimize and report campaign performance to the operations leaders and executive team based on agreed KPIs
  • Constantly test and experiment with the goal of driving efficiency across all performance marketing initiatives
  • Manage a small but mighty B2C marketing team 

What you bring to the table:

  • Hands-on experience with social media management tools and online marketing channels
  • 5+ years’ experience with both digital and offline marketing strategy and tactics
  • Understanding of KPIs in SEO, ASO, SEM, display advertising, e-mail marketing, social media, and app stores
  • Knowledge of Google Analytics, URL Builder as well as Google Tag Manager
  • Ability to take on new and changing business goals to evolve advertising campaigns fluidly
  • Ability to work independently with minimal supervision and coordinate the completion of multiple tasks simultaneously
  • Excellent communication and writing skills
  • 3+ years managing a team of marketing pros
  • The creativity and pragmatism to differentiate and scale Adia’s US marketing presence

Our Culture:

Adia is a fast-growing, hard-working, curious (like Alice in Wonderland curious) organization that strives for improvement every day. We are open and honest, using our big brains to build a great product and not overgrown egos. We’re an early player in the HRtech space and that brings feelings of excitement and purpose to our work. If you’re looking for a place that will help you uncover your best working self and give you hands-on experience in way more than your job title alludes to, we may be the right team for you. We push ourselves and pull each other to be better than we were yesterday.

We have an incredible future ahead of us, and we’d love for you to be a part of our journey toward it.  

Still here? Apply now.

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Location

Walk with co-workers to Cosmic Coffee, grab some tacos at Papalote, or fit in a quick workout at Crux. And if that's not enough, we have free parking!

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