Head of Brand, Corporate Marketing at WP Engine

| Austin
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If you accept creative challenges, despise rote work and identify with a company that's lauded for its internal culture and earned a place on 10+ Fortune Great Place To Work lists, then we're looking for you!

What's cool about this job

In an effort to further accelerate growth, we're hiring a Head of Brand for our Corporate Marketing team. This person will bring the WP Engine brand to life, both internally and externally, working across multiple business units, including Sales, Marketing, CX teams; Employee Experience and Product organizations. They will also lead all aspects of brand performance auditing, identifying new areas of investment, and working with creative partners to establish clear brand preferences. Prior campaigns have included AdAge and the Webby's.
The ideal candidate will have worked directly on corporate brand launches. They should have experience in tying brand and campaign efforts to business results and framing recommendations that are tied back to metrics. Reporting to the VP of Corporate Marketing, this brand leader will be part strategist, creator and storyteller.

The day-to-day
  • Lead brand definition: work with internal and external partners to define sharply focused brand strategy, architecture and implementation.
  • Define, plan, execute, and measure brand programs in collaboration with the SMB & Enterprise business units, Creative, Web, Product and Employee Experience teams.
  • Execute and analyze brand audit in conjunction with internal partners and external specialists in order to gain key customer insights, and benchmark brand awareness and preference through qualitative and quantitative studies.
  • Develop system-wide campaigns, from ideation to full launch. Run the brand marketing calendar including promotions, marketing plan creation and rollout.
  • Plan communication for new brand campaign launches and adopt a "test and learn" approach to evaluating success.
Your skills and expertise

Qualifications:

  • You eat, sleep and breathe creative campaigns and strategy at scale, ideally at a SaaS or e-commerce company.
  • Brand = Business. A problem-solver with an innate ability to tie brand strategy to sales.
  • You excel in roles that focus on partnership across diverse teams and you effectively communicate brand concepts at all levels of the organization.
  • Deadlines? You consistently exceed expectations by being ahead with your personal time management and communication.
  • Data informed. You possess strong analytical skills with an ability to optimize performance and determine future investments.
  • Even the coldest heart is thawed through your persuasion. You're an excellent partner to the organization.
  • Put me in coach! You're not only excellent from a strategic standpoint but you know how to get the job done.

Bonus Points:

  • Run your own WordPress website.
  • Experience at a top brand agency (we love our agency friends who do it right).
The perks and benefits
  • Compensation (we offer market competitive salaries) 
  • Health Benefits (100% Paid Employee Medical, Dental, and Vision) 
  • 401(k) (Make the most of retirement) 
  • Life and Disability Insurance (100% Paid Life, STD, LTD and AD&D) 
  • Generous Vacation Time (Who doesn't like time off?) 
  • One-time home office stipend 
  • Gym membership discount 

We strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Be you, be here! 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • Constant ContactEmail
    • SendGridEmail
    • MarketoLead Gen

Location

WP Engine is on the corner of 5th and Lavaca, blocks away from the Colorado River and Congress Avenue.

What are WP Engine Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

100% Employee Paid Medical, Dental, and Vision. Lunch provided Monday - Thursday. Equity - Every employee is an owner in the company. Paid downtown parking.

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