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Miro
Miro is a global company on a mission to change the way the world collaborates online.
Austin, TX
Hybrid

Head of GTM Product Marketing at Miro (Austin, TX)

| Austin | Hybrid
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About the team

Miro’s Product Marketing team is responsible for crafting Miro’s story. We create compelling, insight-led positioning and messaging, develop and deliver measurable/impactful go-to-market strategies, and champion customers throughout the product development process. The team partners closely with many functions at Miro, including Product Management, Design, Engineering, Sales, Success, Support, Growth, and Brand. Each role at Miro is based at one of our physical hubs and we look for talent that want to be part of these local, collaborative communities. Mironeers work in a hybrid model, with 3 days a week in the office as our baseline.

Successful Product Marketers at Miro think like general managers of their area: flexible but constantly seeking mastery, with strong customer empathy, creative problem-solving ability, research, synthesis, and analytical skills. They must be able to shift from thinking about a high-level strategy to tactical marketing execution and possess a bias towards personal accountability and action. While this role will manage a team, they are expected to execute work as an independent contributor as well, particularly while the organization is scaling.

About the role

As the Head of GTM Product Marketing, you will have ownership of several strategically important areas of Miro’s business, helping to launch new marketing functions and bridge the work of our product team with that of our customer-facing teams. You will work across Marketing, Customer Success, Sales, Solutions Engineering, and Revenue Operations to align the broader company around our Product strategy and deliver compelling sales motions to tell Miro’s story to customers. You will be responsible for building and leading a team that oversees Solutions Marketing, Analyst Relations, Product Evangelism, Competitive Intelligence, Pricing Strategy and our holistic Enterprise narrative. This is a highly visible, highly impactful role that will be responsible for ensuring that our go-to-market teams are enabled to activate against our highest priority customers and use cases. While your team will not directly map to any specific part of our Product organization, they will work cross-functionally to package our product offering to customers and to synthesize feedback from the field to fuel the product roadmap and long-term strategy.

What you’ll do
  • Build and lead a best in class Product Marketing team within a fast-moving, high-growth organisation
  • Deeply understand and be an evangelist for the Miro product
  • Own Miro’s solution packaging for Enterprise customers and drive activation of the business around key personas and narratives
  • Deliver pricing and packaging principles and strategy across our Enterprise and Self-Serve businesses
  • Improve competitive intelligence across the company with a particular focus on customer-facing teams
  • Develop Miro’s product evangelist function
  • Lead Analyst Relations, facilitating briefings and working to secure positive report coverage and driving an ongoing, positive relationship with key analysts
  • Manage Miro’s briefing centers and executive engagement programs 
  • Own partnership with Revenue team leaders, including Sales, Customer Success, Revenue Operations, and Enablement
What you'll need
  • 10+ years of marketing experience including experience building and coaching a team
  • At least 5 years of PMM experience in a B2B tech environment
  • Experience working with industry analysts
  • Track record of successfully influencing and collaborating with cross-functional teams
  • Strong communication and presentation skills
  • Customer orientation and insights-led approach to marketing
  • A high degree of personal organization and self-management for multiple tasks
  • Creative problem-solving ability, research, synthesis, and analytical skills
  • Ability to provide actionable, defensible feedback to cross-functional stakeholders.
What’s in it for you
  • Excellent Medical, Dental + Vision health benefits
  • Competitive salaries + Flexible time off
  • 401k matching + Competitive equity package
  • Free lunches + Office snacks
  • Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members
  • Distributed team across offices globally 

#LI-JB1

About Miro

Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing new products and services to facilitating agile ceremonies. Miro is trusted by Dell, Cisco, Deloitte, Okta, Shopify, and many more global companies of all sizes.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you! 


At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences.
Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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Where we are

Our office is located in the heart of downtown Austin and we’re just a short walk, bike ride, or drive away from some of ATX's coolest spots like Zilker Park and Lady Bird Lake. Whether you’re a foodie, concert fan, or a nature lover, Austin has it all. No surprise everyone's moving here and fast

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • SparkFrameworks
    • SpringFrameworks
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • MiroDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • Monday.comManagement
    • TrelloManagement
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM
    • ZohoCRM
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What are Miro Perks + Benefits

Culture
Volunteer in local community
Miro volunteers in our local community once a quarter and our most recent activities have included things like beach cleanups and preparing hygiene kits for the houseless in Los Angeles.
Partners with Nonprofits
Miro has partnered with global leaders all over in the world, providing access to our tool to make profound impact. These are leaders like UNICEF, Living Water, Life Without Borders, and more.
Friends outside of work
Eat lunch together
Intracompany committees
From summer offsites, annual holiday parties at our global hubs, and hub-specific events like LA sports watch parties, rooftop hangs in NYC, and barbecues in Austin, we make time for fun.
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Along with global training on cross-cultural dialogue, Miro hosts monthly 'Real Talk' sessions - sessions designed to create a space for Mironeers to discuss D&I topics in a deeper way.
Diversity manifesto
Diversity Employee Resource Groups
We have eight employee resource groups that we're proud of: Miro Asians, Miroqueers, Well-being @ Miro, Black Excellence, [email protected] (Latinx), Women + Allies, MiroMamas, John 3:16, and Jew-Ish.
Hiring Practices that Promote Diversity
From structured interview processes to mandatory trainings for all hiring managers, we're experimenting every day to root out biases throughout the entire hiring process - from reach-out to offer.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Our medical plans are designed to provide Mironeers with comprehensive, high-quality medical and prescription drug coverage. We offer 100% employee coverage for most of our plans.
Life Insurance
Pet Insurance
Miro offers discounted pet insurance through Petplan.
Wellness Programs
Miro provides access to the Calm app, Classpass (audio workouts), video visits with LiveHealth, gym discounts, travel discounts, and more.
Onsite Gym
Mental Health Benefits
Miro offers access to Headspace and Talkspace, stress detox training, leadership training, EAP access, unlimited PTO in our US-hubs, and weekly "no-meeting" holds by department, among other things.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Miro will match $.50 to every dollar contributed to a maximum match of $6,000 per calendar year. The match is processed per paycheck, and there is no waiting period to receive Miro’s match.
Company Equity
Match charitable contributions
Miro will match personal donations up to $2000 USD/yr per Mironeer. We have a company partnership with Benevity, a leader in online workplace giving, to empower employees to lead giving campaigns.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within

An Insider's view of Miro

How would you describe the company’s work-life balance?

Miro has a healthy work-life balance policy. It's acceptable to WFH when necessary and, as long as you're performing well & making yourself available to your teammates, there is no limit to the time you can take to enjoy life

Andrew

Sr. Account Manager

What's the biggest problem your team is solving?

As a Sales team we work to solve customer productivity and security business challenges with distributed teams, management of agile workflows, and brainstorming of ideas and designs by positioning our online collaborative whiteboard platform to enable those teams to work more effectively

Ryan

Senior Sales Manager

What makes someone successful on your team?

A growth-mindset really helps to challenge ourselves and elevate our team, so we can continue to drive impact across Miro and help our customers be successful.

Megan

Enterprise Account Executive

How do your team's ideas influence the company's direction?

Leadership within Miro is driven by feedback. We're expected to bring our ideas forward to try and make the company better as a whole. We are always encouraged to say something if we see an initiative that we don't believe in. Our opinions are encouraged and I've seen individuals affect process rollout and feature development within Miro's product.

Danielle

Enterprise Inside Sales Representative

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