Head of Marketing

| Austin
Head of Marketing – Austin, TX
 
Amherst is revolutionizing the way U.S. real estate is priced, managed and financed in order to unlock opportunities for all market participants. Driven by data, analytics and technology, Amherst has a 20-year history of anticipating where the next risks and opportunities are likely to emerge and designing actionable strategies for investors to capitalize on opportunities across residential real estate, commercial real estate and public securities. Amherst, along with its affiliates and subsidiaries, has more than 1,000 employees, $5 billion under management and approximately $15 billion under advisement and oversight. In 2019, Bungalo sold its 250th home, and Amherst managed it 25,000th home. To learn more, please visit www.amherst.com. 
 
Amherst is seeking a resourceful, analytical, results-oriented SVP of Marketing to drive strategy and execution across all aspects of the firm’s B2B and B2C marketing initiatives in order to support staggering growth. Our ideal candidate will drive marketing innovation that moves our industry and brings our product, sales and marketing teams into alignment. This leader is an energetic self-starter with exceptional analytical, organizational, marketing, presentation and leadership skills. This role is for the executive that leads with data, enjoys addressing challenges and solving complex problems, with experience in financial services and/or real estate investment management marketing. We desire designed communication strategies around impactful, clear and concise messaging with outcomes that help the business leaders drive revenue and grow profits.
 
The Marketing team at Amherst is responsible for serving as a strategic partner and vendor to the entire business. Under its purview, the marketing team owns the brand development and narrative, the positioning of executives externally, the customer lifecycle – whether that customer is an investor, a resident or a home buyer/seller – and acquisition, strategic events, and creative services. From creating an annual calendar and strategy that aligns to business goals to ongoing reporting on marketing initiatives, this team serves as the backbone of a fast-paced, high growth organization. At a high-level, this team is charged with:
  • Creating captivating digital experiences to acquire new and nurture existing customers
  • Establishing a content strategy that creates highly compelling, credible and effective messaging for our key constituents
  • Understanding the market and segmentation of each of our audience groups: demographics, trends, how to reach them and how to connect with them
  • Executing flawless and thoughtful events that result in unique experiences for all constituents
  • Building strong communications and proactive, strategic approach to myriad, concurrent campaigns outbound and in response to inbound requests
Responsibilities:
  • Own both the strategic and tactical side of a growth marketing program including demand generation, content marketing, brand, public relations and executive communications
  • Lead the development & delivery of campaigns and projects for Bungalo, Main Street Renewal and Amherst
  • Delivering to ROI and other metrics, with proven ability to drive business outcomes inspired by data, technology and marketing solutions that are tailored to meet both B2B and B2C customer needs globally;
  • Elevate the communications and graphic representations that is cohesive with/to the overall Amherst brand yet distinctive for each division’s partner and client focus
  • Drive brand messaging, digital properties and digital demand from idea to implementation, including relevant KPI’s and budgets
  • Work with cross-functional parties on external & internal web presence
  • Plan & manage the entire marketing budget, lead a diverse team of direct reports and leverage marketing automation tools to increase effectiveness
  • Establish a scalable lead generation strategy and manage the process & team that drives conversion, clicks to dollars, and reduces sales conversion cycles
  • Works side-by-side with retail and institutional leaders to create, manage and execute a content strategy roadmap using innovative techniques and delivery systems
  • Teams with executives on public relations, executive communications and events, elevating their profiles and the company’s focused agenda
  • Supports the Amherst foundation not-for-profit events
  • Collaborate with the internal communications team to ensure the messages are unified and complementary
 
The ideal candidate for Amherst’s Head of Marketing role:
  • Is an expert at translating customer insights into integrated marketing campaigns – from conception, to plan development through execution;
  • Brings strong experience in direct and channel sales, productivity, marketing and management – with proven ability to bridge gaps between Senior Sales/Product Leaders and Marketing/Communications Team to maximize strategy and ROI;
  • Possesses a noted ability to simplify the complex, keep a calm head, develop collaborative relationships and motivate and grow talent;
  • Proven track record of success in effectively crafting thoughtful and compelling commentary tailored to a wide range of audiences via distilling complex concepts and messages for integrated marketing purposes;
  • Brings significant experience in executing global strategic integrated marketing programs
Requirements:
  • Bachelor’s degree in Marketing or related field, MBA a plus.
  • 15+ years of leadership experience in marketing for real estate, financial services, private equity, fin-tech and/or B2C
  •  Experience scaling marketing teams and overall strategy
  • Experience leading large teams and growing junior team members
  • Demonstrated experience with executive communications and PR, developing brand content and managing digital properties
  • Prior experience in or oversight of digital demand generation strategies
  • Understanding of how events can drive business and create impeccable touch-points for customers
  • Prior experience leading cross-functionally to align resources within the marketing team to business goals
  • Experience reporting on marketing initiatives in a quantitative and qualitative manner
  • Technology in prior roles would include MS Suite (.PPT expert), Tableau, Slack and Asana (or other project management tools)
What we offer:
Amherst is a privately held corporation located in Austin, TX. We offer:
  • A competitive compensation package, annual bonus, 401k match
  • Flexible PTO, 8 paid holidays, accrued sick/personal time
  • Employer-paid benefits (medical, dental, vision, flex spending account)
  • Professional career development and reimbursement
  • On-premise fitness center, locker rooms
  • Daily catered lunches, fully stocked kitchen with snacks/drinks
  • Relaxed casual environment and weekly/quarterly office events!
Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.
 
Read Full Job Description

Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • HBaseDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • HadoopDatabases
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement

Location

Two offices around Austin at our HQ with beautiful views of Lake Austin in a modern office and our tech co-working space near Lady Bird Lake

An Insider's view of Amherst

What are some social events your company does?

Amherst is always participating in exciting events. From Dell Match Play to SXSW, Amherst engages in a variety of local events. We also host smaller events for employees such as summer BBQ's and happy hours. Nothing tops our holiday party, a true family celebration!

Austen

Director of Talent Programs

What projects are you most excited about?

I'm most excited about our Budget Revision Project! We were tasked with the challenge of moving a tedious process into a more user and mobile friendly system. This will allow the field teams to submit budget revisions from MSR Properties and have one system to manage the majority of their work. This excitement is why I love being a part of the team

Gage

Business Analyst

How has your career grown since starting at the company?

“At Amherst, I am able to work collaboratively with peers who have had years of experience similar to mine. The technology is current and evolving as the company grows. Therefore, my skills stay current and always improve.”

Stan

Senior Systems Engineer

How do your team's ideas influence the company's direction?

My team is expected to create new IP (Intellectual Property) through innovation in software, hardware, workflow process and data. Our goal is to build franchise value/shareholder value, solve difficult problems through creative solutions, and improve over-all efficiency that in turn makes life easier for all of Amherst

Todd

Chief Technology Innovation Officer

What are some things you learned at the company?

Within my first year, I have acquired solid enterprise-level knowledge in developing .NET applications by using Angular 4+, ASP.NET MVC, WPF, Entity Framework, and advanced SQL. We’re transitioning into ‘React’ apps that I'm excited about as it will add to my tech skills. I like that we have autonomy regarding the tech decisions in development

Ruchi

Software Engineer

What are Amherst Perks + Benefits

Amherst Benefits Overview

Competitive salaries
Choice of Mac or Windows hardware
Flexible vacation days, paid holidays, and work from home options
Medical, Dental, Vision, LTD, Life, EAP, and 401K with matching benefits
Stellar colleagues with proven track records
Free sodas, kombucha, cold brew, beer and healthy and unhealthy snacks at our Barton Springs WeWork location
Free lunch every day and breakfast tacos on Thursdays!

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Amherst provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Our coworking space near Ladybird Lake is pet-friendly!
Relocation Assistance
We offer relocation assistance depending on location and position.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from within
Time allotted for learning
Amherst. allows employes to set aside 50% of working hours for learning.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Competitive compensation and bonus program. Flexible PTO. Health, vision, dental and long term disability coverage. Paid maternity/paternity leave. Attractive office space. Training certifications assistance. Daily catered lunch and stocked kitchens. Monthly birthday celebrations. Casual work environment with regular team-building outings. Breakfast Taco Thursday.

More Jobs at Amherst35 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Project Mgmt
new
Austin
Developer
new
Austin
Finance
new
Austin
Finance
new
Austin
Sales
new
Austin
Finance
new
Austin
Project Mgmt
new
Austin
Data + Analytics
new
Austin
Marketing
new
Austin
Product
new
Austin
Finance
new
Austin
Finance
new
Austin
Operations
new
Austin
Data + Analytics
new
Austin
Developer
new
Austin
Developer
new
Austin
Finance
new
Austin
Operations
new
Austin
Product
new
Austin
Finance
new
Austin
Finance
new
Austin
Operations
new
Austin
Design + UX
new
Austin
HR
new
Austin
Project Mgmt
new
Austin
Data + Analytics
new
Austin