Head of Marketing at Iodine Software

| Austin
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Iodine Software is a healthcare AI company that has pioneered a new machine learning approach -- Cognitive Emulation -- to help healthcare finance leaders build resilient organizations. Cognitive Emulation uses proprietary AI technology and machine learning algorithms to think the way a clinician thinks and emulate clinical judgement. This allows us to help nearly 500 hospitals quickly and accurately identify areas of potential opportunity to accelerate productivity, data accuracy, and financial return.

 

We are searching for our first Head of Marketing to build a world-class marketing function and grow/lead the existing team (3-6 FTEs total). This role will be responsible for expanding our go-to market strategy, driving demand, further developing our brand presence, and ultimately achieving our revenue targets via new and proven marketing channels.

 

The ideal candidate has clear, demonstrable experience as a metrics-driven, quota-carrying Enterprise B2B marketer and can succeed in a startup environment. You are empowered by new challenges and are looking to be part of a senior leadership team that leads the company to a highly successful exit.

 

What You’ll Do

  • Drive full stack marketing efforts across brand, demand generation, product marketing, and client success marketing.
  • Build and manage a high-functioning team across multiple disciplines and levels.
  • Create scalable approaches to increase revenue growth, driving all inbound + outbound lead gen efforts and planning, executing, and measuring results.
  • Establish ideal customer targets and develop appropriate messaging and content to reach those targets and achieve desired results across all channels and mediums.
  • Lead our expanded go-to market strategy as we gain traction with our new expanded product suite, significantly growing our Total Addressable Market.
  • Empower the sales team to truly stand out in a busy market and close deals quickly.
  • Elevate our thought leadership position on key industry topics, positioning our CEO, CRO, and Chief Clinical Strategist as thought leaders in the healthcare AI, revenue cycle management, and clinical documentation integrity spaces.
  • Refine and enhance outcomes in order to improve campaign performance

 

What You’ll Need

  • Bachelor’s Degree
  • 10+ years of Enterprise B2B marketing experience
  • Demonstrated broad and well-developed functional marketing skills in a dynamic industry
  • Proven strategic thinker and innovative communications leader with an ability to lead the development of programs that are distinctive, relevant, creative, measurable and aligned to the strategic direction of the business
  • Demonstrated expertise and experience in storytelling with executive (C-suite) and consumer communications
  • Ability to establish meaningful metrics and scorecards for gauging program effectiveness and oversee the development and management of budgets, team structure, and reporting
  • High degree of knowledge, including detailed hands-on experience, using Salesforce, marketing automation (eg Marketo, Hubspot, Pardot), Outreach.io, and other martech tools
  • Proven ability to juggle many tasks, move forward in ambiguous situations, and adhere to deadlines in a dynamic, collaborative environment
  • Ability to travel up to 20%, if necessary

Preferred Requirements:

  • 5+ years’ experience in building a team and identifying/managing agencies or freelancers
  • Experience managing marketing efforts in the healthcare industry, ideally B2B with providers (hospitals and health systems).

 

See Something, Do Something

At Iodine, we are incredibly privileged to be entrusted with an enormous amount of Protected Health Information (PHI) amounting more than 90 million lives. Inherent to our culture is the need to live up to that trust in everything we do. Security is a primary responsibility shared by every Iodine employee and we expect everyone to honor that responsibility. That includes abiding by our security policies, being constantly vigilant to possible risks to the privacy and safety of the information given to our care and bringing forward any concerns about security.

 

What You'll Get

This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive the strategy and direction of our product for our users. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about us at www.iodinesoftware.com

 

 **You must be currently authorized to work full-time in the United States on a permanent basis**

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • VueLibraries
    • ExpressFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • KafkaFrameworks
    • KerasFrameworks
    • DockerFrameworks
    • KubernetesFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Promoter.ioAnalytics
    • AskNicelyAnalytics
    • AxureDesign
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    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
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    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM

Location

We are conveniently located right off of Far West and Mopac just one exit away from Anderson Lane where there are endless food options.

An Insider's view of Iodine Software

How would you describe the company’s work-life balance?

Iodine has hit the nail on the head when it comes to work-life balance, especially now as we navigate working remotely during the COVID-19 pandemic. Our CEO & leadership team continue to have weekly check-ins to make sure we are all feeling that balance & told all employees to take 1/2 days on Fridays to ensure we are taking time to fully recharge!

Andrea

University Relations Program Manager

What does career growth look like on your team?

The market development team is geared towards continual learning and diverse experiences - not just in sales, but across the entire company. This unique opportunity allows us to identify where our interests and skills lie and prepares us for an eventual transition into new roles. We are able to grow alongside the company, which is very rewarding!

Katie

Market Development Associate

What are Iodine Software Perks + Benefits

Iodine Software Benefits Overview

Iodine offers a comprehensive benefits package including medical, dental and vision along with basic term life insurance. We also offer many other optional perks like pet insurance, voluntary life insurance as well as a 401K plan with company matching!

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Iodine employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Iodine Offers both Short and LongTerm Disability benefits. Short Term covers 60% of weekly income up to $2300 weekly and Long Term covers 60% of monthly income up to $10,000 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy offers 3 reimbursement options to best fit your needs.
Wellness Programs
Mental Health Benefits
Our EAP Program offers FREE Counseling sessions. articles and virtual webinars on topics related to issues we are currently facing.
Retirement & Stock Options Benefits
401(K) Matching
Iodine provides employees with a 401(K) matching plan managed by Voya. We match 50% of contributions up to 3% of an employees annual gross pay.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Iodine provides employees with a flexible work schedule that includes Flexible start and end times and half day off every Friday to support work life balance.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Stocked Kitchen
Some Meals Provided
Parking
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Online course subscriptions available
Paid industry certifications
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