Head of US Marketing

| Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Head of US Marketing

Invitae is a rapidly growing genetic testing company driven by the mission to expand access to high-quality, comprehensive, low-cost genetic testing in order to lower healthcare costs and improve outcomes for billions of people.

To help realize our mission, we’re looking for a head of Clinician Marketing to help establish Invitae as the leader in genetics across all stages of life. The ideal teammate has experience building, launching and/or transforming health care brands, developing go-to-market commercial strategy, as well as growing and mentoring a marketing team and organization. You know how to navigate complex environments/customers to successfully meet their needs while achieving our goals. You’re adept at working in a regulated environment and can understand and translate complex scientific information.

You’re deeply curious and love to problem solve. Rolling up your sleeves comes naturally - as does strategic thinking. You thrive leading in a fast-paced environment and get excited about tackling tough challenges in a highly mission driven company. You value transparency, collaboration and are solution focused. Most importantly, you have a passion for improving people’s lives.

What you’ll do:

  • Lead and support the US Clinician marketing team; help to prioritize areas of focus, determine resource needs, and drive towards execution based on impact and quality versus quantity
  • Define and execute the marketing vision and strategy for driving adoption and expansion of Invitae’s clinical offerings and services
  • Collaborate with cross functional stakeholders including sales, legal/regulatory, medical affairs and product/development to execute in support of shared objectives
  • Own and execute Invitae’s brand awareness initiatives to grow awareness and understanding of genetic testing and ultimately category creation among new audiences.
  • Identify and prioritize market opportunities and spearhead cross-functional thought leadership efforts that drive understanding and adoption of testing among a broad universe of clinicians and patients
  • Own and direct the overall marketing funnel from awareness through retention, based on performance, learning, experience and research, in partnership with all internal stakeholders; ultimately representing the voice of the customer
  • Collaborate with and support team leads to execute go-to-market strategies, including brand/product positioning, messaging, competitive intelligence while contributing  to sales and partner enablement activities
  • Define and maintain accountability for key performance indicators; monitor, track and adapt as needed
  • Direct and lead existing agency partnerships and own the RFP process for future agency partners
  • Maintain a deliberate, calm and thoughtful approach to everything you do while embracing a sense of urgency

What you’ll bring:

  • 15 years experience in marketing with a healthcare background strongly desired
  • Proven growth track record
  • Deep experience building and executing multichannel marketing plans
  • Curiosity, humility and an interest in building something new
  • Leadership and do-ership. You can write the plan and execute it.
  • Recognized team player. You know that it takes a village. And know how to rally the village.
  • The ability to say: I don’t know but am excited to figure it out/try!

At Invitae, we value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages

Location

Situated in Austin's Central Business District, one block West of the Texas State Capitol.

What are Invitae Perks + Benefits

Invitae Benefits Overview

At Invitae, our employees are the key to our continued success. Our culture is one of our most important strengths. A set of commitments we make to each other and to our customers to build a world-class organization in service of our mission. That is why Invitae proudly offers comprehensive perks and benefits program with choice and flexibility in mind.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
More Jobs at Invitae151 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Project Mgmt
new
Austin
Operations
new
Remote
Data + Analytics
new
Austin
Internships
new
Remote
Internships
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Austin
Developer
new
Remote
Product
new
Austin
Developer
new
Austin
Product
new
Remote
Operations
new
Remote
Operations
new
Remote
HR + Recruiting
new
Remote
Internships
new
Remote
Internships
new
Remote
Internships
new
Remote
Operations
new
Austin
Developer
new
Austin
Developer
new
Remote
Data + Analytics
new
Remote
Developer
new
Remote
Operations
new
Remote
HR + Recruiting
new
Austin
Developer
new
Remote
Data + Analytics
new
Remote
Developer
new
Remote
Marketing
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Austin
Operations
new
Remote
Operations
new
Remote
Design + UX
new
Austin
Operations
new
Remote
Operations
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Developer
new
Austin
Developer
new
Remote
Project Mgmt
new
Remote
Developer
new
Austin
HR + Recruiting
new
Remote
Marketing
new
Remote
Finance
new
Remote
Finance
new
Remote
Data + Analytics
new
Remote
Project Mgmt
new
Remote
Developer
new
Austin
Developer
new
Remote
Project Mgmt
new
Austin
Data + Analytics
new
Austin
Developer
new
Remote
Developer
new
Remote
Developer
new
Austin
Product
new
Austin
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Design + UX
new
Austin
Project Mgmt
new
Austin
Developer
new
Austin
Developer
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Austin
Project Mgmt
new
Austin
Developer
new
Austin
Developer
new
Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Invitae's full profileSee more Invitae jobs