Integrated Marketing Leader

| Austin

CognitiveScale is looking for a rock star Integrated Marketing Leader to plan, execute and manage our demand generation activities and grow our sales and marketing pipeline through multiple channels. Candidates should possess a keen understanding of B2B strategy and marketing with a strong background in marketing lead generation, creative marketing campaign development and execution, and data analysis.

This position reports to the Marketing Director and works closely with Product marketing, Sales, AR/PR and Partner development.

Key Responsibilities

  • Build, execute, and track marketing lead generation campaigns, programs, and marketing mix to support revenue goals
  • Determine the appropriate mix of on-line and off-line campaign elements including search, advertising, direct mail, email, webinars, content syndication, direct response online, etc - with the most compelling and creative calls to action to deliver pipeline goals.
  • Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the campaign
  • Work closely with Corporate, Product and other marketing functions to identify and develop new offers, content and sales tools (print, web, multimedia, etc.) to support integrated demand campaign
  • Communicate with the sales team to ensure that they are aware of the latest marketing programs and have the right tools to follow up as required
  • Consistently iterate and improve marketing programs through measurement and optimization
  • Manage external agencies and vendors including Google Ads/ LinkedIn web ads, webinar partners, event partners, SEO agencies, creative/digital agencies, and more
  • Manage campaign budgets, timelines, resources, processes and technologies
  • Track and report on strategic, operational and tactical metrics using data to manage resource allocation, outcomes and success

Knowledge & Skills

  • 5-8 years post-undergraduate experience managing demand generation, customer acquisition, and content syndication strategies for technology companies.
  • Strong knowledge of demand generation channels and vendors for best performing outcomes.
  • Understanding of GDPR & related requirements preferred.
  • Hands-on knowledge of best practices in B2B content syndication and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • An organized individual with great attention to detail and focus on quality of results
  • A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work
  • Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting
  • Ability to think out of the box and test new, creative approaches and strategies
  • Passion for results, measurement and optimization to continuously drive ROI
  • Familiarity with Salesforce, HubSpot, PowerPoint, Excel, and Word required
  • Bachelor’s degree required
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Location

9500 Arboretum Blvd. Suite L1, Austin, TX 78759
9500 Arboretum Blvd. Suite L1, Austin, TX 78759

What are CognitiveScale Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Free Daily Meals
Stocked Kitchen

Additional Perks + Benefits

Weekly Yoga. Open workspace with great views of nature. Snacks - unhealthy and healthy! Weekly Meditation Sessions. 100% medical, dental, and vision coverage for all employees.

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