About us:

HomeAway, based in Austin, Texas, is the world leader in vacation rentals with more than 2 million unique places to stay in 190 countries, and is a part of the Expedia, Inc. family of brands. 

HomeAway offers an extensive selection of vacation rental homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.

Job Description:

Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories?

That is what we do here at HomeAway, an Expedia Inc. company. We are the leading vacation rental website in the world with more than 2 million properties listed. We have millions of visitors to our site per year and serve more than one million page views per month. Our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace and we’re committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.

The Opportunity:

HomeAway is seeking a talented, high-performing and motivated Marketing Manager to lead multi-channel marketing efforts to drive key company business objectives on the supplier side of the business. In this role, you’ll deliver strategy, planning, execution, and reporting of integrated marketing campaigns and work cross-functionally to achieve your objectives.

You’ll be tasked with developing strategies to bring brand positioning to life, drive product comprehension/adoption, communicate best practices within the HomeAway marketplace, and increase overall Net Promoter Score. You’ll own the delivery of customer love campaigns, the management of medium and large marketing launches, and you’ll help manage the customer narrative. Critical to the success of the role includes developing a deep understanding of HomeAway’s customers in order to successfully communicate key messages.

It is imperative that you are passionate about driving optimal engagement using innovative marketing approaches. This role will bring to bear your experiences in cross-organizational people management skills, creativity, project management, and technical aptitude. Due to the entrepreneurial and dynamic nature of our business, we are looking for team members who can operate successfully at a strategic level and who are equally confident the detailed execution dimension of marketing.

Campaign Management:

• Drive multi-channel marketing campaigns to help owners and property managers optimize their listings and be successful on the HomeAway platform
• Develop integrated marketing strategies and calendars to ensure cohesion across all channels with a primary focus on owned and earned channels (CRM, website/App, Social, PR) and secondary focus on paid channels (Social, SEM, Display, Affiliates).
• Utilize HomeAway advocates to fuel HomeAway’s content marketing collateral
• Use reporting protocols and analyze performance in close collaboration with Business Intelligence and Analytics partners

Customer Marketing:

• Use analytics to inform customer journey and top touch points to keep customers engaged
• Help establish best practices for customer contact strategy based on segmentation
• Ensure communications align with overarching messaging and brand themes
• Utilize Test & Learn strategies to gain insights about what drives partner engagement
• Collaborate with Product and Product Marketing teams to ensure that marketing initiatives consider the holistic customer journey throughout the site and App experience
• Create cohesion between the Global Traveler team to ensure communication to consumers who are both a supplier and traveler is in sync
• Develop partnerships with marketing leads across Global Partner, the Channels and Local Activation to ensure the integrated team are aligned
• Act as the core liaison with the Global Creative Services team to prioritize creative resources both internally and externally
• Ensure all creative at any one point in time is omni-channel and on-brand

Profile/Skills:

• 6+ years internet, ecommerce experience, preferably in an international or global capacity
• 3+ years of renewal marketing experience, preferably B2C
• Experience partnering with Sales and Customer Support teams to become a customer expert and advocate
• Ability and examples of working in close partnership and developing strong relationships with product management and marketing teams
• Examples of successfully launching marketing campaigns
• Proven examples of increasing renewal/retention rate through well-executed marketing
• Track record of successfully working in a global, matrixed organization
• Good understanding of and track record for successful delivery of go-to-market activities
• Strong analytical and communication skills

Definition of success:

• Increased retention and engagement rates
• Measurable improvements in customer satisfaction
• Smooth and coordinated marketing campaigns across all regions with adaptations for local requirements, maximizing feature adoption and minimizing customer contact rates
• Excellent working relationship with product management, product marketing, sales, and customer experience teams
• Strong relationships built throughout the organization

Benefits:

• Competitive health and insurance benefits.
• Competitive salary.
• Annual target bonus or commission.
• Paid vacation and sick time.
• Vacation rental on a yearly basis (taxable benefit).
• Employee Stock Purchase Program.
• Free snacks and beverages.
• Frequent company update talks with our leadership team.
• Free listing on HomeAway.com
• Electronic, adjustable stand-up desk.
• Discounted Metro & Rail pass.

“We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.”