International Digital Marketing Manager

| Austin | Hybrid
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce, named a 2021 "Best Place to Work" in Austin, is looking for an experienced Digital Marketing Manager with expertise in digital strategies, subject matter expert and hands-on experience implementing, managing and optimizing across different digital channels. This savvy digital leader must have a proven track record creating integrated digital strategies that resulted in attaining and/or exceeding net new MRR and customer acquisition growth goals.

The Digital Marketing Manager, Paid - International, will lead our paid digital marketing efforts in international regions including, EMEA, APAC and LATAM regions and must be fluent in Dutch, French or Italian. Responsibilities will include, but are not limited to, programmatic SEM, display, paid social and more. The candidate must be well versed in complementing digital tactics including SEO and Conversion Rate Optimization, working closely with cross-functional digital stakeholders and teams to create integrated digital strategies for maximum impact and efficiency. The focus is on delivering MRR through acquisition of new customers and digital conversion activities throughout the full customer lifecycle. This role supports digital acquisition efforts for Mid Market and Small Business segments. This role will be required to manage an agency and reports into the Digital Director. The ideal candidate will have international digital marketing experience and is required to be up to date with industry trends, research industry related media and paid digital best practices. 

What You’ll Do

  • Create and manage campaigns and related budgets for all digital advertising platforms across all digital display, paid social, affiliate, email sponsorships, and paid search channels in the expansion regions like EMEA APAC & AMER. These include, but are not limited to Adwords, Google Display Network, Bing, Facebook, LinkedIn and Twitter.
  • Build, monitor, optimize and manage day-to day campaigns across all platforms and work closely with EMEA and APAC teams to deliver performance KPIs likes Leads, MQLs, Stores and MRR
  • Drive, build and grow our paid social program with a relentless focus on creating a targeted, high-value, revenue generation funnel engaging cross-border B2B Buyers with digital marketing and broader business strategy
  • Work with Digital Director to create a competitive digital marketing strategy and build an effective marketing funnel enabling repeatable, predictable revenue growth with adherence to best-in-class SaaS LTV: CAC standards.
  • Generate and present digital reports, analysis, performance insights, and recommended action plans  across the business with test and learn approach to new initiatives.
  • Coordinate with SEO and Content managers to optimize SEM, SEO and content strategies
  • Coordinate with CRO and web teams to ensure optimal conversion of paid digital efforts.
  • Identify, recommend and manage third party vendors, agencies and tools as needed for SEM execution, reporting, optimization and growth.

Who You Are 

  • Experienced
    • Experience working across EMEA and APAC markets.
    • Proven track record of driving revenue growth and optimizing digital marketing initiatives.
    • 5+ years digital marketing experience in B2B SaaS or ecommerce, across a variety of channels including SEM, display, and paid social with budgets over $500K a month.
    • Experience with general B2B marketing SaaS solutions to small, mid-sized business-- enterprise level experience is a plus.
    • Experience creating multi-channel, multi-touch attribution infrastructure and leveraging and interpreting that data to provide insights and improve channel performance.
  • Passionate - You are a passionate digital marketing professional and proactively seek to keep learning by keeping up with the latest in digital marketing technologies, trends, innovations and best-practices to drive creative and high performing digital marketing strategies and programs.
  • Strategist - You understand how paid social can be used to drive growth across different buyer segments and different parts of the customer journey from acquisition to revenue.
  • Customer Focused - Customer Focused - You have a passion for ecommerce software solutions, the web, web-based software products, our partners, service, and satisfaction.
  • Analytical - Superior analytical skills and well versed in the use of data, content, and technology to influence consumer behavior - Excellent Excel skills are crucial (pivot tables, vlookup, and formulas should excite you).
  • Data Driven Decision Maker - You are an organized, data-driven and detail and goal oriented believer in building great systems and processes, have strong business acumen, prioritize effectively, consistently make good decisions, and creatively solve complex problems.
  • Driven - Extremely proactive and results-oriented, looking to make improvements and drive change in a fast-paced environment while being under tight deadlines..
  • Collaborative - You have demonstrated success working cross-functionally in matrixed organizations and have the ability to forge strong bonds and work collaboratively with key external and internal partners such across Marketing, Product, Engineering, and Sales.
  • Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. 



Diversity, Equity & Inclusion at BigCommerce

 

We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.

 

Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

 

Current BigCommerce Employees: Please use the internal job board to apply for openings

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • GoLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • Backbone.jsFrameworks
    • CircleCIFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Vue.jsFrameworks
    • jQueryFrameworks
    • Next.jsFrameworks
    • SeleniumFrameworks
    • JenkinsFrameworks
    • ScalatestFrameworks
    • MockitoFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • SmartsheetProject Management

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin.

What are BigCommerce Perks + Benefits

BigCommerce Benefits Overview

We empower our employees to think big and do great work by offering a positive work environment and outstanding benefits.

For your health: We offer multiple national medical insurance plans including PPO and HDHP options. We also offer a PPO dental plan and vision insurance.

For your wealth: We offer a 401(k) retirement plan, a Health Savings Account (HSA), a Healthcare Flexible Spending Account (FSA), and a Dependent Care Flexible Spending Account (DCRA) as pre-tax benefits. We also offer company paid life insurance up to 3 times your annual salary, as well as company paid short-term & long-term disability insurance.

For your resilient self: We care about your wellbeing in addition to your health and wealth. To assist with that, we offer paid vacation leave (15 days PTO for hourly employees and open vacation for our salary employees). All employees receive paid sick leave, paid volunteer time, and a paid wellness day. We have multiple family benefits for caregivers including paid parental leave, newborn child sick leave, adoption assistance, and a flexible return to work policy. We also offer educational reimbursements, a free BigCommerce ecommerce store, and an Employee Assistance Program.

Last, but definitely not least, we like to enjoy ourselves at work. We have company-sponsored employee programs including Employee Resource Groups, culture clubs, even virtual events.

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Open door policy
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
We offer employees parking in a garage on the property.
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Lunch and learns
Promote from within
Mentorship program
Career mentorship is available.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs that help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work.

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