International Expansion Marketing Manager at BigCommerce

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

In the newly-created role of International Expansion Marketing Manager, you will own the development of BigCommerce’ international expansion marketing strategy and go-to-market playbook and oversee the foundational readiness work required to support our expansion into new countries and markets, -- including GTM and execution, asset translation, web builds, demand generation and campaign creation. 

You’ll be an experienced revenue-centric marketer or product marketing manager with seasoned skills in inbound and outbound marketing and a strong history of winning in newly created B2B and B2C SaaS markets. You will possess proven program management skills and experience leading medium to large projects. Working cross-functionally you will initiate and manage the marketing plans, anticipate bottlenecks, track risks for new country-level demand generation opportunities, coordinate the go-to-market activities and oversee report outs. You’ll be responsible for the marketing campaign design plan, manage and optimize integrated digital marketing spend across multiple channels to generate initial pipeline opportunities. 

If you love solving problems, building scalable structure, influencing cross-functional collaboration, and are motivated by strategic, complex, high-value growth initiatives that help a business scale, this opportunity could be for you.

What you will do:

  • Lead and execute the marketing program for international expansion and shepherd the company through high-value organizational change to help drive this strategic growth initiative.
  • Serve as the cross-functional project lead amidst new country GTM launches, liaising between Web, Automation, Design, SBD, Agency, Product and Engineering.
  • Collaborate closely with other functions, including Web, CRO, Demand Generation, Product, Customer Marketing and Sales to execute cross-functional initiatives in support of company objectives. 
  • Develop, maintain and recommend GTM generation plans aligned with business goals for new markets.
  • Work closely with other teams to build cross-functional cohesion to drive revenue and operational efficiencies for our international expansion countries and partner with the Digital, Marketing Automation, and Content teams to utilize a test and learn strategy (i.e., which programs drive the most SQLs, which content generates the most traction, which channels to leverage when and why, etc.).
  • Oversee and ensure the timely delivery of new country expansion launch assets, in partnership with internal and external stakeholders (e.g. vendors, partners, etc.).
  • Evaluate and communicate the progress of ongoing market expansion projects on a regular basis to key stakeholders, achieving cross-functional alignment around goals and objectives
  • Provide in-depth analysis of key business drivers to measure progress towards international growth goals and develop recommendations for maximizing international performance
  • Partner with campaigns to help drive revenue through new merchant acquisition in order to meet or exceed revenue and pipeline targets in new countries.
  • Measure, analyze, and report campaign performance.

What you need:

  • 5+ years of B2B / B2C and international product marketing or campaign/demand generation experience in SaaS.
  • Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
  • Analytical thinking skills - uses data to drive strategy and to focus activities.
  • Strong communication skills (verbal, written and presentation).
  • Deep understanding of how cultural perspectives influence go-to-market plans
  • Demonstrated experience and comfort facilitating and owning all aspects of large cross-functional meetings, strong business acumen and organizational agility.
  • Ability to adapt to and lead through fast-paced, high-growth, dynamic environments.
  • Experience leading teams, both in-directly and through influence.
  • Passion for international markets and willingness to travel.
  • Language ability in other languages besides English is a plus
Diversity, Equity & Inclusion at BigCommerce
 
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
 
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.
 
Current BigCommerce Employees: Please use the internal job board to apply for openings
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
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    • ErlangLanguages
    • Objective -CLanguages
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    • Ruby on RailsFrameworks
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    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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