Lead, Demand Generation

| Austin | Remote
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As the leading workforce management solution for the skilled trades, Workrise makes it easier for skilled laborers to find work, and for companies to find in-demand workers. Workrise currently operates in wind, solar, construction, oil and gas, and defense industries. We’re growing, and we’d love to learn what you can add to our team!

Workrise is hiring a Demand Generation Lead that will be responsible for partnering with our Director of Client Marketing to build out the vision and strategy for our B2B Demand Generation function going forward. The right person will have a proven track record of leadership as well as success in building out  strategic demand generation from the ground up. The Lead, Demand Gen will be partnering closely with cross functional teams to understand business goals & create the marketing programs that help the business to meet them. This person will be helping us look to the future to build out the infrastructure, teams and programs required to take our demand generation engine to the next level. 

Why join us? Our Client marketing team at Workrise is leading the charge on how we drive scalable revenue for the business. You’ll work with a self-directed and tenacious team to drive the growth and have a huge impact on the future of the company.


What you’ll be doing:
  • Building out the strategy for demand generation at Workrise both now and into the future and executing on that strategy to drive revenue.
  • Partnering closely with the sales team to understand their targets and their tactics and lead cross functional strategic programs that support the business in meeting its goals from top of funnel lead gen to strategic multi channel ABM campaigns. 
  • Measuring, analyzing, reporting on & optimizing the campaigns based on performance. 
  • Ideate, own and optimize digital and traditional marketing campaigns to consistently deliver leads and revenue for the business. 
  • Define & manage a system for determining the quality of leads in order to improve overall team effectiveness & sales performance. 
  • Own the marketing budget for the sales teams and use historical benchmarks & data to forecast outcomes marketing will provide. 
  • Partner with product marketing to test the most effective positioning & messaging to drive business outcomes and develop out the necessary content for demand programs. 

What you should have:

  • 5-10 years of experience working on demand generation & multi channel campaigns for revenue growth (B2B Demand Generation Experience is a positive)
  • Deep understanding of demand generation strategies including ABM
  • Comfort working across all channels to drive leads (partnerships, events, traditional media, digital, radio, newspaper etc)
  • Hands-on experience both directly executing and commissioning external research (qualitative, quantitative, ethnographic), running analyses, and formulating well-reasoned recommendations
  • Hands-on experience conceptualizing, planning, and executing bold and effective omni-channel demand generation campaigns
  • Strong understanding of social media marketing
  • Courageous, discerning, curious and agile - believes there are always better ways to get things done. Scrappy when needed and calm in the face of chaos/unexpected curveballs 
  • Bachelor’s degree required
More than a job:

At Workrise you can feel good about your work and furthering our mission to serve those who do the hard work. We recognize that making an impact matters to you and we believe in providing an environment that fosters that ambition. We welcome you to develop relationships with coworkers by displaying our company values: Own the Mission, Learn and Grow, Solutions Over Ego, and Raise the Bar. In appreciation for your contributions, we support you with various health insurance plan options (including medical, dental, vision), flexible paid time off, and competitive 401k matching. 

As a world-class employer, Workrise is committed to providing an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

Who we are:

In 2014, we set out to create a better way to get work done in the oil & gas industry. The goal — to build the most reliable and cost-effective workforce solution, using technology to make it easier to manage and deploy workers at scale. And while our commitment hasn’t changed, our business has. What started in oil & gas has grown to include construction, wind, solar, and defense. So we believe it’s time our company’s name reflects that evolution. We’re excited to announce that RigUp is now Workrise— a full-stack workforce provider, powered by technology specifically built for the diverse industries we serve.


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks

Location

Workrise is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails.

An Insider's view of Workrise

What’s the vibe like in the office?

High Energy. Everyone is fully on-board with the common goal of “putting people to work”. Here at Workrise not only are we striving to become advocates for their betterment but become that platform that will galvanize the worker to build and power our society. We have a ton of work to do, but we also have a true sense of ownership.

Gus

Data Engineering Manager

How do you collaborate with other teams in the company?

At Workrise, we foster collaborative culture through open communication and open-mindedness. We collaborate with other teams by understanding each other's needs and the common goals we are trying to achieve together.

Ravanpreet

Engineering Manager

How does the company support your career growth?

When I first joined Workrise I had a bucket list of skills I wanted to build at my new career opportunity. In just three months, Workrise gave me the strength and support to blow that list out of the water! I am so excited to continue learning, growing, and getting hard work done!

Alyssa

Product Designer

What is your vision for the company?

Workrise is on a mission to empower the people who get hard work done — with an ambitious vision of putting 1 million skilled tradespeople to work by 2030. We're building a better way to work, by giving workers access to more opportunities and helping companies find the right people for the right job.

Xuan

CEO

What are some things you learned at the company?

Collaboration! It has been critical to work alongside my colleagues and partners here in order to be successful. I have learned how to collaborate and partner with amazing folks from every part of the business, which has been amazing for my own personal exposure and development.

Ron

Technical Recruiter

What are Workrise Perks + Benefits

Workrise Benefits Overview

At Workrise you can feel good about your work and furthering our mission to serve those who do the hard work. We recognize that making an impact matters to you and we believe in providing an environment that fosters that ambition. We welcome you to develop relationships with coworkers by displaying our company values: Own the Mission, Learn and Grow, Solutions Over Ego, and Raise the Bar. In appreciation for your contributions, we support you with various health insurance plan options (including medical, dental, vision), flexible paid time off, and competitive 401k matching.

As a world-class employer, Workrise is committed to providing an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenship. We’d love to learn what you can add to our team!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
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