Lifecycle Marketing Manager

| Austin
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The Lifecycle Marketing Manager is responsible for encouraging retention and customer loyalty through lifecycle marketing programs for our homeowners. We’re looking for a confident and articulate marketing automation expert capable of inspiring strong collaboration and building an amazing homeowner experience for our organization.

Your mission:

At Modernize, we are extremely data-driven. That being said, your mission is manage our review processes and product marketing. Creating the best experience for our homeowners who are wanting to complete projects. 

A bit more about that mission: 

  • Manage a roadmap that sets new product features to achieve the maximum homeowner experience through email and sms campaigns driving more success through our online Homeowner Resource Center 
  • Analyze, evaluate and create new hypotheses around homeowner experience to provide the best homeowner experience possible. 
  • Oversee and manage our homeowner review process for internal stakeholders as well as our homeowners
  • Manage our email remarketing channel 

Who you are: 

  • You are an expert at cross-collaboration.  As a lifecycle marketing manager you will have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the engineering department, product management, and senior executives.
  • You are an A+ Communicator: The ability to speak and write to a high standard is crucial. You will frequently have to present new ideas, insights and write engaging copy, telling the ‘story’ of homeownership, for various marketing channels.
  • You thrive off of Research: You are proud to be the voice of the customer. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.
  • You understand great experiences and are ready to build. You’ll drive execution and continued optimization of our remarketing and cross-sell marketing programs, including lifecycle trigger programs, transactional messaging and personalized campaigns across multiple channels and touch-points. You can juggle different mediums (SMS, Email and Calls) to find the best experience. 

Skills: 

  • Product Marketing 
  • Marketing Automation (Email Deliverability, Best Practices around email marketing)
  • SMS Marketing
  • Multivariate Testing
  • Google Analytics Background (Or other BI Platforms) 
  • Personalization/Segmentation/targeting experience 
  • Minimum of 3 years of relevant experience in this field, either with a large B2C organization or ad/consulting agency in Marketing, Technology, or related field
  • Adept at working in a high-pace organization with constant change – we’re constantly evolving
  • Amazing communication skills – both written and verbal
  • High EQ is a must
  • Follow-through and attention to detail – you don’t leave loose ends
  • Good understanding of B2C email/nurture marketing practices, engagement strategies, and anti-spam laws
  • Eloqua expertise (nice to have) 
  • SQL (nice to have) 
  • RTP platform experience (nice to have) 

Objectives: 

  • Champion and operationalize best practices in marketing automation across the organization.
  • Establish tight partnership with colleagues in segment marketing, and collaborate to build lifecycle marketing programs that align with and complement segment marketing strategies.
  • Derive insights from analyses of customer segments, market trends, and competitive landscape to drive marketing strategies.
  • Build inbound and outbound marketing campaigns to generate additional revenue for the organization 
  • Manage and continue to iterate homeowner data warehouse for research and analysis to support the entire organization 
  • Champion test-and-learn methodology, ensuring continuous improvement in campaign effectiveness.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • HTMLLanguages
    • CSSLanguages
    • SASSLanguages
    • jQueryLibraries
    • PreactLibraries
    • VueJSLibraries
    • HadoopFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • EloquaEmail
    • MarketoLead Gen

Location

We are located in the heart of downtown Austin, right up the street from the capital with a rooftop patio overlooking Congress Ave.

An Insider's view of Modernize

What's something quirky about your company?

One of our core values is "Authentic, fun, and a little weird". Our employees here at Modernize are celebrated for their diverse backgrounds and experiences that make them each uniquely valuable to our company as a whole.

Carol Sebag

Manager of People Operations

What does your typical day look like?

Getting the opportunity to work on strategic projects and build projects from scratch. It's always really exciting when your executive team puts that level of faith in you to work a project from nothing to something very impactful to the business.

Ryan DuCharme

Enterprise Sales Director

How has your career grown since starting at the company?

Modernize gives all employees an opportunity to develop and grow at a pace that suits them while encouraging us to design our own path. I was hired as an Account Manager and showed interest in wanting to learn more on the marketing side, so they created a role for me and helped with the transition. A year later I couldn't be happier.

Barry James

Email Marketing Associate

How do you make yourself accessible to the rest of the team?

I foster an open environment where both problems and solutions can be openly discussed. I embrace a management philosophy called Radical Candor which encourages the team to care personally and challenge directly. By putting Radical Candor at the forefront of our team culture, we bypass non-productive behavior while focusing on growing Modernize.

Alan Godfrey

EVP Corporate Development/Customer Success

What’s the vibe like in the office?

It’s easy to cite that Modernize is stellar for our puppy policy, catered lunches, and unlimited PTO, but it is our culture that truly sets Modernize apart. Employees are thoughtfully set up to thrive and grow in our creative, collaborative, quirky community.

Cassie Morien

Senior Content Strategist

What are Modernize Perks + Benefits

Modernize Benefits Overview

The Modernize family is aware of just how much value each of our employees brings to our company. Because of this, we want to take care of our employees in return. We offer a plethora of perks and benefits to not only ensure our employees feel taken care of but also to create a fun and dynamic work environment that keeps them excited to come to work every day!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 10 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches 3 times/week
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
$100 tax free monthly parking stipend
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Flexible Open PTO. FREE Food! Kegs on Every Floor. Catered Lunch 3 times/week. Flexible Hours. Company outings & Family Events. Full Shower Facilities. Career Development Focused.

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