Lifecycle Marketing Manager at realtor.com

| Austin
Sorry, this job was removed at 5:12 a.m. (CST) on Friday, February 5, 2021
Find out who's hiring in Austin.
See all Marketing jobs in Austin
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

We are looking for an experienced Lifecycle Marketing Manager who will tell the realtor.com story to current and prospective customers across various stages in their journey to increase engagement and retention, improve the customer experience and drive revenue.

This strategic individual contributor will act as the owner of the customer journey, and will work cross-functionally with sales, operations, product, and account management to gain team alignment in how we communicate with our B2B partners. The Lifecycle Marketing Manager will be responsible for developing, planning, and optimizing marketing campaigns across all communication channels.

You are committed to getting the right message to the right person at the right time. You possess knowledge of best practices surrounding effective messaging, funnel optimization, email marketing, customer segmentation and testing strategies. You’re able to execute your day to day projects while keeping the bigger picture in mind.

What will you do?
Responsibilities

  • Understand the lifecycle of current and prospective customers to improve their journey by delivering engaging marketing messages that are relevant and personalized
  • Run lifecycle marketing programs from inception to execution—including designing campaign strategy, developing key objectives and measuring results
  • Collaborate with teams across realtor.com, including sales, account management, and product, to identify how to provide a better customer experience, drive engagement, and increase retention
  • Develop automated nurture programs for leads and customers at various stages of the funnel and own associated metrics
  • Maintain master campaigns calendar and lead campaign planning process
  • Drive customer advocacy through customer referral programs, cross-sells, and up-sells
  • Create meaningful database segmentation to tailor campaigns / messages to targeted audiences
  • Drive content development for assets needed in campaigns, including email copy, success stories, blog posts and support articles. Collaborate with copy and the design teams to bring your vision to life.
  • Build and introduce content and tools that enable our customer success teams to best support and onboard new partners
  • Establish cross-channel programs that work together to tell our story. Partner with campaign operations to test and implement new communication channels, including chat, SMS and more to drive increased action and conversions.
  • Partner with the analytics team to continuously analyze, personalize, and test marketing campaigns. Collect and report on KPIs and present business updates

What will you bring?
Requirements

  • Bachelor’s degree in business, marketing or relatable field
  • 4-6 years of experience in marketing campaign management
  • Ability to analyze a marketing funnel and create dashboards and KPIs to track campaign success
  • Salesforce CRM and Salesforce Marketing Cloud experience a plus
  • Experience creating marketing materials, email marketing and campaigns to a large database of consumers.
  • Expertise in email marketing and marketing automation tools
  • Experience in SMS, mobile push notifications, chat, and other communication channels
  • Demonstrated ability to execute successful projects from ideation to completion with minimal supervision in a fast-paced environment
  • Superior communication skills and the ability to work well with people in various departments (including accounting/finance, sales, operations, etc.) are essential.
  • Creative and independent thinker who can effectively solve problems and foresee opportunities to benefit the organization through marketing efforts
  • Attention to detail and strong organizational skills with the ability to manage multiple projects and requests
 

about realtor.com

At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees that work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, 70 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.

We’ve got great offices across Canada and the US and lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make home buying and selling easier, and more rewarding for everyone.  

Let’s make a difference, together. For Real.


#LI-JM1

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • FlaskFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • GITDatabases
    • AWSDatabases

Location

Cool downtown office nestled in the bars and restaurants of East 6th Street

An Insider's view of realtor.com

How does your team reward individual success?

We reward success through recognition and appreciation. We often celebrate wins loudly and with fun events. It's one of the best parts of our culture!

Fluker

Consumer Experience Manager

What projects are you most excited about?

I'm most excited about how we're scaling our outreach to consumers which allows us to help more people every day. Not only that, but I love the pace we have in testing new consumer experiences!

Diane

Senior Product Manager

How has your career grown since starting at the company?

I’ve been with realtor.com for exactly one year and I’ve grown a great deal. I’ve expanded my literacy from AWS to Python to React Native and been mentored all along the way.

Yufeng

Senior Software Engineer

How do your team's ideas influence the company's direction?

With 80 million unique users to realtor.com a month, we play a leading role in the world's largest real estate network, sitting uniquely in this position of big data, while still being a mid-sized company that is able to democratize the information throughout the business. It’s an incredible position to be in.

Anne

Vice President, Product Management

What unique initiatives do you have that encourage innovation?

Our consumer success model is best in class, yet we continuously strive to build even better services and products for for the reatlor.com consumer.

James

Senior Training Manager

What are realtor.com Perks + Benefits

realtor.com Benefits Overview

At realtor.com we fully embrace the value of having an inclusive culture where people can be their whole selves and do their best work. Having healthy and happy employees is extremely important, which is why we offer all of our employees more than just great basic health coverage. We strive for a culture where everyone feels fully "at home."

Culture
Volunteer in local community
We love our neighbors and think it important to give back to those in need.
Partners with Nonprofits
From our volunteer work with Habitat for Humanity to our employee charitable gift matching per employee, our commitment to our communities is unwavering.
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Mandatory company-wide training on Inclusive leadership and inclusive culture.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Our Employee Resource Groups invite our employees as they bring their whole, authentic selves to work and engage with one another in taking action to build a more diverse and inclusive work space.
Hiring Practices that Promote Diversity
Unbiased candidate sourcing, diverse candidate pools and removal of referral source data in support of unbiased candidate selection is our approach.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Realtor.com offers both short term and long term disability programs upon your date of hire at no cost to you.
Dental Benefits
Realtor.com® offers two dental plans through Aetna. The Aetna Dental PPO allows flexibility to see in and out-of-network providers, while the Aetna Dental DMO is a low-cost, in-network only plan.
Vision Benefits
Vision coverage is available through the Aetna Vision Preferred plan. It offers coverage for a variety of services both in and out-of-network.
Health Insurance Benefits
For the 2021 plan year, there is a choice of four medical plans offered through Aetna and Kaiser.
Life Insurance
Realtor.com® provides life insurance coverage for both Basic Life and Accidental Death and Dismemberment for all eligible employees.
Pet Insurance
Coverage is available for accidents, illnesses and preventive care.
Wellness Programs
Employees can access unlimited, on-demand, and personalized streaming videos on the topics of exercise, mindfulness, nutrition, sleep, and financial well-being.
Onsite Gym
Mental Health Benefits
News Corp and realtor.com provide a variety of choices for serving and supporting your emotional wellbeing needs.
Retirement & Stock Options Benefits
401(K)
At realtor.com®, there are two retirement saving accounts available; the Traditional 401(k) and the Roth 401(k). You may choose to contribute to either plan to participate in the employer matching.
401(K) Matching
The News Corp 401(k) Savings Plan provides a matching program of 100% of the first 1% and 50% of the next 5% to help you make the most of your money.
Performance Bonus
Match charitable contributions
Realtor.com offers charitable gift matching of up to $500 per employee annually.
Child Care & Parental Leave Benefits
Child Care Benefits
A dependent care FSA reimburses you for eligible child and adult care expenses such as day care, before/after school care, nursery school, preschool, and summer day camp.
Generous Parental Leave
Paid Parental Leave to include bonding, adoption, & surrogacy (20 weeks for primary caregivers and 4 weeks for secondary caregivers)
Flexible Work Schedule
Austin Tech Center employees have flexible start and end times.
Family Medical Leave
There may come a time when you need to begin a leave of absence to cover needs such as disability, caregiver leave, Family Member Leave Act (FMLA). MetLife will be your main point of contact.
Company sponsored family events
Annual events including friends and family members are a company highlight.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Pop-a-shot is an Austin favorite. All net!
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Realtor.com provides reimbursement up to $2,500 annually, for graded, pass/fail courses.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our HomeGrown Mentoring Program is available for all full time employees in Austin.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

When we show up to work each day, regardless of title or tenure, we all want to be heard, be valued, and know that our contributions matter.

More Jobs at realtor.com45 open jobs
All Jobs
Finance
Dev + Engineer
HR + Recruiting
Marketing
Operations
Product
Project Mgmt
Sales
Marketing
new
Austin
Project Mgmt
new
Austin
Finance
new
Austin
HR + Recruiting
new
Austin
Finance
new
Austin
Operations
new
Austin
Operations
new
Austin
Sales
new
Austin
Project Mgmt
new
Austin
Project Mgmt
new
Austin
Developer
new
Austin
Developer
new
Austin
Marketing
new
Austin
Sales
new
Austin
Sales
new
Austin
Operations
new
Austin
HR + Recruiting
new
Austin
Developer
new
Austin
Developer
new
Austin
Developer
new
Austin
Marketing
new
Austin
Sales
new
Austin
Operations
new
Austin
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView realtor.com's full profileSee more realtor.com jobs