Literati is seeking an enthusiastic, creative-minded individual to manage digital media as a key piece of our acquisition marketing strategy. This person will drive strategy, optimizations and overall management of all major media channels. The role involves strategic and creative development of digital marketing programs, media planning, and implementation of these initiatives to drive new customer acquisition online. The ideal candidate will have a passion and curiosity for digital marketing and media, as well as a keen understanding of the online space with B2C experience and a strong background in digital media management.

What You'll Do...

• Develop and manage digital marketing programs across all channels (SEM, Paid Social, SEO, Affiliate, Paid Email, Display) with a focus on driving positive, incremental return on ad spend and new customer acquisition

• Drive business growth and overall revenue through media channels and advertising spend

• Utilize testing in order to drive highest performing results

• Continually tweak and optimize campaign creative, copy and audiences to ensure campaigns do not create fatigue and are reaching the most efficient audiences

• Develop and maintain strong vendor partnerships to shape new opportunities that can enhance Literati's ability to meet revenue goals (e.g. participate in beta tests with publisher partners or new bidding platforms)

• Synthesize and share campaign results and best practices with the team

• Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization

• Provide campaign analysis as well as unsolicited strategic insight based on data and experience to grow the digital channel

• Evaluate general business initiatives and identify opportunities for new/expanded campaigns

• Be a champion for innovation and knowledge about the rapidly changing digital landscape

Who You Are…

• Humble. Very Humble. Ego? Not your amigo.

• Metrics and Results Driven. You have a history of successfully using digital and site analytics tools (Doubleclick, multi-touch attribution, Google Analytics) to generate marketing recommendations and optimizations.

• A Talented Juggler. You successfully manage competing priorities, and you make it look easy.

• Driven by Details. You're meticulous, thorough, and enjoy being extra-precise.

• A Communicator.  You understand the importance of being able to both brainstorm with the wider team as well as articulate your individual decisions. You’re all about efficiency and are able to work in a fast-paced environment and rely on strong communication skills to keep on task & flag project inconsistencies. You are always accountable for your own tasks but not afraid to ask for help when needed. You are proud of your work but humble in your role. You can take criticism and put it towards to bettering your work while giving constructive feedback that empowers your team.

• Experienced. You're still learning—as we all are—but you have proven experience in managing digital media, and have a firm grasp of the digital landscape.

• Adaptable and Self Driven.  You adjust to changes with ease and are up for a challenge.

What You Need….

• Bachelor's degree or equivalent (Marketing or related field strongly preferred)

• 5+ years of digital marketing experience, managing digital campaigns to acquire & engage users throughout the funnel

• 2+ years working knowledge in Paid Social activation, focusing on conversion driving strategies & tactics

• Exceptional knowledge of SEO and SEM best practices, digital marketing tools (Google Search Console, Google Keywords, Google Analytics, Google Ads, etc) and channels

• Strong analytical background, critical thinking, research, and problem-solving skills a must

• High energy, self-motivated and thrives in a fast-past environment

• Understanding of the interplay between online/social and traditional channels

• Proven experience with Database, Direct, Email, and Interactive Marketing within a B2C setting

• Experience working with digital marketing platforms such as: DMPs, attribution tools, DSPs, Omniture/GA preferred

• Proven track record of developing and implementing rigorous test and control programs

• Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tools

• Digital agency experience preferred