Manager, Marketing Measurement
It's not every day we have a chance to make the world a healthier place—but here, it’s our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It’s with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It’s our passion. And if you’re still reading, we’re guessing it might be yours too. We are looking to add to our alchemic mix of more than 2,000 talented professionals. At Real Chemistry, we don’t just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?
Job Summary
We are seeking a Manager, Measurement to join our Integrated Intelligence team. The Manager is responsible for measurement of marketing activities, generating meaningful insights through data analysis to tell a compelling story. You will be responsible for the execution of ongoing reporting, managing project timelines and developing initial insights and findings from analysis of program performance data. You will work in partnership with senior leads to deliver standard and ad-hoc analyses across integrated digital campaigns, communicating results to internal and external clients with an emphasis on providing actionable insights from the data.
Integrated Intelligence (or I2) is the practice formerly known as Analytics. We changed our name to more closely identify with the innovative work we do beyond just data analysis. We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action. And when you put those two things together, we are exponentially better at helping our clients make critical business decisions.
Open to all US locations
Responsibilities
- Assists in the day-to-day analytics relationships with account and activation teams, executing ongoing and ad-hoc requests
- Develop reporting deliverables with accurate data and initial insights and recommendations for internal team review
- Assist in training junior resources in digital marketing and measurement as well as report creation and insight development process
- Present findings in professional manner to internal and external audiences
- Participate in initiatives, collaborative efforts, and brainstorming sessions with internal teams
Requirements
- Strong digital marketing knowledge, with an understanding of integrated digital campaign strategy including paid media planning and buying (inclusive of display, search, and social media), as well as martech ecosystems
- Strong experience in cross-channel reporting, including quantitative performance of KPIs and performance benchmarks and qualitative insight generation, drawing inferences to inform actionable recommendations
- Expert knowledge of digital media and martech data sets such as AdWords, DoubleClick, Trade Desk, Google Analytics, Facebook and Salesforce
- Familiarity with healthcare specific datasets such as claims, specialty pharmacy, and Veeva (strongly preferred)
- Experience in data management and automated reporting solutions such as Domo or Tableau
- Strategic approach to measurement and reporting with a lens towards actionable insights
Real Chemistry is currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them – at home, in office or a mix. * We trust our people to decide what works best for them, working together with their teams and leaders to support our customers and make the world a healthier place. This policy will continue to be evaluated and may change in the future as we seek to ensure our people stay inspired, engaged, and motivated to do their best work.
*All employees who work in a Real Chemistry office, travel for business, or attend a Real Chemistry sponsored event must be fully vaccinated against COVID-19. Employees who qualify for a religious or medical exemption to receiving a COVID-19 vaccine are advised to work with our People team for accommodation.
Real Chemistry offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents including Your 4th Trimester ® , a program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: http://www.realchemistry.com/
Real Chemistry is committed to being an Equal Opportunity employer. As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants. We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.