Manager, Paid Social Media at W2O Group

| Austin
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Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, W2O is an integrated marketing and communications firm powered by analytics and specializing in healthcare.

Position Overview

  • You speak social media: Twitter, Facebook, Instagram, LinkedIn, Snapchat, YouTube, Pinterest, you name it. You have in in-depth knowledge of today’s top social platforms
  • You focus on paid social: Counsel clients on best practices incorporating paid social into an overall social strategy. Display an in-depth understanding of the functionality, strategies behind social media driven campaigns and best practices of all major social platforms including: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, YouTube, etc.
  • Implement and manage paid social media driven campaigns using online platforms and tools including: Business Manager, Twitter Ads, LinkedIn Campaign Manager, etc.
  • Conduct keyword, trend and audience research in tandem with analytics team members
  • You’re a team player: Support several healthcare accounts as part of an integrated team liaising with clients, account and creative teams to execute the paid promotion, and support content development and results reporting
  • You’re creative: You can work with design teams to create, curate and manage social posts and paid media advertisements, sized correctly and optimized for each social platform
  • You know your way around metrics and insights: Work with our in-house team of data scientists and analysts to provide competitive insights, drive results, enhance performance and inform future content strategy
  • You don’t mind numbers and know how to read them: Create, oversee and optimize large social media campaigns and budgets and collaborate with display/SEM counterparts to optimize right mix for clients

Specific Skills and Abilities Required

  • Bachelor’s degree
  • 2+ years’ experience in media buying, strategy, or integrated communications – Paid social expertise is a must; basic understanding of all digital media disciplines
  • Proficiency with social media technologies: Facebook Ads Manager, AdRoll, Twitter Ads, LinkedIn Ads, Pinterest etc. Facebook blueprint certification preferred
  • Working knowledge of all digital media disciplines and 3rd party tracking and serving technologies related to SEM (Marin, Kenshoo, DoubleClick Search, IgnitonOne, etc.)
  • Experience with web analytics platforms like Google Analytics, Adobe or Coremetrics
  • A demonstrated passion for and understanding of social media platforms and their ad offerings
  • Experience using social monitoring and other measurement platforms; strong analytical and problem-solving skills
  • Detail oriented, well-organized professional who performs with a sense of urgency, and stays on schedule and on budget
  • Experience collaborating effectively internally and externally as part of an integrated team
  • Excellent written and oral communications and presentations skills
  • Expert in Microsoft Office, including Excel, PowerPoint and Word

W2O Group offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents and the Your 4th Trimester™ program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: http://www.w2ogroup.com/

W2O Group is an Equal Opportunity Employer. We foster an environment that embraces diversity. We are stronger with a wider range of opinions, strengths, and backgrounds to achieve our goals.

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • PostgreSQLDatabases

Location

We're located in East Austin, an area flourishing with new, unique businesses. We're neighbors with dozens of restaurants, food trucks and bars.

An Insider's view of W2O Group

What’s the vibe like in the office?

With Covid 19, W2O has fully embraced the work from home culture. We connect with each other daily, but most importantly we are treated as professionals, and we are all given the freedom to do our best work. If anything, this drives all of us. Empowered is not just a buzz word here at W2O, it's how we are all treated and it's who we are!

John

Director

How does the company support your career growth?

One of our core values at W2O is "Make it Happen." This has been true to our culture since Day 1. W2O has a wonderfully entrepreneurial spirit - especially in Austin. As employees, we are always encouraged to chart our own path to better the business and ourselves. There's no template for career growth here. Just passion, grit and a good attitude!

Alexandra

Senior Account Director

How do your team's ideas influence the company's direction?

The technology team at W2O drives digital transformation for our customers, as our business evolves from a traditional professional services firm into a technology provider. This puts the team in the enviable position of being able to strongly guide the direction of the organization toward a new frontier in our industry.

Manoj

Chief Technology Officer

What are W2O Group Perks + Benefits

W2O Group Benefits Overview

W2O has some of the best benefits in the industry - comprehensive and complete!

Culture
Volunteer in local community
W2O encourages giving back and supports employees in all our offices.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
W2O provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 6% of an employee's annual gross pay.
Performance Bonus
There is an Annual Performance Bonus, paid out in March
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 5 weeks of parental leave for the primary caretaker. Acme Co. also provides 5 weeks of leave for the secondary caretaker.
Flexible Work Schedule
W2O provides employees with a flexible work schedule that includes the ability to work from Home when needed.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 30 days of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Employees receive 10 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
$200 per year provided for Staff Employees to spend on a Healthy product or activity.
Professional Development Benefits
Job Training & Conferences
W2O offers employees professional development opportunities like Onsite training courses and the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
W2O hosts lunch and learn meetings.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, Leadership mentoring.
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