Marketing Analyst
Marketing Analyst
Marketing
AffiniPay is looking for a Marketing Analyst to join our Marketing team. In this role, you’ll have the opportunity to contribute to a growing team and company, as well as solve interesting and creative problems. A true analyst, our ideal candidate will combine both data skills and marketing business acumen to create dashboards, recommendations, and reports that communicate impact and drive decisions and optimizations.
Responsibilities:
- Build reports, dashboards, and visualizations that communicate impact/ROI, business insights, and recommendations
- Website testing design and interpretation, including development of multivariate and A/B testing, conversion rate optimization, and personalization strategy
- Partner with Sales Ops and BI teams on data strategy across multiple data sources
- Influence stakeholders through accurate, clear, and concise data insights - be able to validate data, detect anomalies, etc.
- Work well with other teams and adapt quickly to changing requirements, ambiguous requests, and tight deadlines - establish processes for accommodating recurring requests
- Identify new ideas and opportunities for improving analytics capabilities
- Balance improving processes and tools to generate better data while meeting ongoing reporting needs
- Own data hygiene and be responsible for improvements and reporting
Requirements:
- 5+ years experience as an Analyst (business/data) or similar, focus in marketing preferred
- Bachelor’s degree in related field
- Demonstrated analytical ability with digital measurement and multi-touch attribution
- Strong quantitative analysis skills with an aptitude for mining large data sets
- Experience helping stakeholders improve their operations and answer business questions using data
- Storytelling and presentation skills - make data meaningful and valuable
- Ability to work in a team environment with staff at all levels, giving and accepting constructive feedback
- Software experience:
- Expert level: Excel, marketing analytics platforms such as Google Analytics, Adobe Analytics, etc.
- Intermediate: Salesforce (reporting/dashboards), marketing automation (Marketo preferred), business intelligence tools (Domo preferred) including visualizations
- Bonus: SQL (pulling data and manipulating as needed), statistical analytics tools (Python, R, SAS)
About AffiniPay At AffiniPay, we’re continuously tackling exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our drive to become leaders in fintech has fostered our fast-moving, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to create, work together, and do whatever it takes to get the job done. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team-members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
Affini-Perks! We've got you covered... Competitive compensation structure
401K with automatic 5% company contribution
100% paid medical, dental, and vision benefit plans
100% Company paid short- and long-term disability and life insurance
Competitive PTO plan
Paid maternity/paternity leave
Fun destination quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to get in on the ground floor of one of Austin's fastest growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.