Marketing Analytics & Insights Analyst

| Austin

SparkCognition is a global leader in cognitive computing analytics. A highly awarded company recognized for cutting-edge technology, SparkCognition develops AI-Powered cyber-physical software for the safety, security, and reliability of IT, OT, and the IIoT. Our technology is capable of harnessing real time sensor data and learning from it continuously, allowing for more accurate risk mitigation and prevention policies to intervene and avert disasters.

In 2017, we won the #1 fastest growing startup in Austin from the Austin Business Journal.

Does data excite you? Do you have a strong set of analytical and problem-solving skills? Are you able to analyze and organize information into strong strategy recommendations? Do you enjoy diving into data and uncovering insights and trends?

SparkCognition is seeking an organized, creative, data-driven Marketing Analytics & Insight Analyst to join our growing team. This role will be focused on extracting and analyzing data from various channels of information such as Salesforce, Google Analytics, Google Adwords, Social Media dashboards, and Budgets, among others.

SparkCognition cares about its team members, supports their growth as individuals, and rewards their creativity and strong work ethic. This role will provide you with in-depth marketing analytics experience to drive your career forward. SparkCognition is a well-funded artificial intelligence company, and our growth is driven by customer demand from the likes of Boeing, Verizon, Honeywell, Invenergy, Dover Energy Automation, Flowserve, the US Air Force, and many others.

In this role, you will be a key member of SparkCognition’s marketing team by optimizing our marketing strategies through data analytics. This will promote SparkCognition’s brand awareness and drive new client conversations to continue our growth as a leader in the artificial intelligence industry.

What You Will Do:

Analyze marketing ROI, sales performance, campaign data, Google Analytics, and customer data to make recommendations on how to optimize our marketing tactics toward our target segments

Create weekly performance reports based off of data analyses and insights that will increase the effectiveness of our marketing strategies against our KPI

Support in the creation of a centralized dashboard report that increases visibility to marketing KPI and helps the organization use data to drive business results

Perform market research analysis to uncover actionable insights that can inform both Marketing and Product Marketing on segmentation, targeting, market trends, etc.

Extract, cleanse, transform and prepare data from multiple, disconnected sources for analysis, modeling, and reporting

Utilize SQL queries, analytics tools (e.g. Tableau) and data modeling techniques to perform data manipulation and uncover insights from large and varied data sources

Critical Success Factors:

Strong knowledge of Salesforce and Pardot

Exceptional communication skills for translating data from its source into action-driven recommendations to be presented to leadership team

Strong presentation skills

Understanding of paid advertising strategies and how to incorporate data analysis to maximize ROI

Experience with propensity modeling

Deep understanding of Google Analytics and how to extract useful information to develop and adjust marketing campaigns

Strong experience with web and digital analytics

Requirements:

Proficient in Google Analytics

Creative problem-solver

Strong analytical and data analysis skills

Ability to create reports and recommendations based on data trends

Strong organizational skills

Detail-oriented when completing in-depth projects

Strong project management

Bonus Credit:

Excited to work in artificial intelligence

Experience with HTML, SQL, Tableau, or various other data extracting programs

Experience in analyzing consumer data, social media success, and sales

Experience in developing marketing campaigns

SparkCognition is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]

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Location

4030 W Braker Lane, Austin, TX 78759
4030 W Braker Lane, Austin, TX 78759
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