Marketing Analytics Manager

| Austin

About Us:

HomeAway, based in Austin, Texas, is the world leader in vacation rentals with more than 2 million unique places to stay in 190 countries, and is a part of the Expedia, Inc. family of brands. HomeAway offers an extensive selection of vacation rental homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.

The Opportunity:

Manager, Growth Marketing Analytics and Data Insights

At HomeAway.com, we're committed to helping families and friends find the perfect vacation rental through our online marketplace to create unforgettable travel experiences together. We are part of Expedia Inc. and our mission is to revolutionize travel through the power of technology. HomeAway has the energy of a start-up, plus the stability of being part of the largest travel company in the world! Once you are part of the family, the career opportunities are endless.

Experience:

The HomeAway Analytics and Data Insights team is looking for a proactive, analytical and technically-skilled leader to join our team. This position will be responsible for leading an analytics team of 4-8analysts supporting a sophisticated global growth marketing team, covering SEM, programmatic display and affiliate marketing and multiple related product andengineering teams. We’re looking for an experienced leader who will be a thought leader on using advanced data analytics to develop insights that can materially improve our marketing investment decisions.

This role reports to the head of the global Marketing Analytics team and requires an individual with excellent statistical and analytical abilities and experience leading an analytical team. The successful candidate will be a key partner tithe growth marketing and product leaders and will use his/her outstanding business acumen to align on priorities and consult on key decisions, especially in performance marketing. Demonstrated experience leading complex data projects including building self-service reporting products, automating experimentation analyses or building sophisticated marketing attribution models is a plus.

What You’ll Do:

  • Lead a team of analysts in providing recommendations to the growth marketing and product teams on how to improve and drive marketing performance.
  • Improve our ability to synthesize and extract insights from large volumes of data, focusing on marketing attribution models and lifetime value calculations.
  • Identify and scope new A/B/multivariate testing opportunities in Marketing and Product to advance our measurement of these tests using Bayesian methodology.
  • Partner with the Technology and Engineering teams in an Agile model to implement self-service data products that will allow teams to access accurate information directly and easily.
  • Directly manage a team of 4-8 professionals, ensuring we have training and career development plans that will set them up for success today and going forward.
  • Partner with key stakeholders to prioritize asks based on highest potential value added, and proactively drive initiatives from there.
  • Leverage strategic marketing partnerships with Google and other publishers to derive marketing insights.

What You’ll Bring:

  • Bachelor degree in an analytical field (e.g., Strategy, Business, Economics, Mathematics, Statistics) and 7+ years of experience in data analytics OR Master’s degree in an analytical field (e.g. Strategy, Business, Economics, Mathematics, Statistics) and 4+ years of experience.
  • 4+ years’ experience managing teams, prioritizing and delegating work and leading multiple complex projects concurrently. Past experience operating in Scrum/agile methodology preferred.
  • Proven track record of solving complex business problems and communicating easily understood recommendations to teams for implementation.
  • High technical aptitude, experience with SQL, SAS, R (or similar tools).
  • Strong working knowledge of marketing metrics, attribution models, and advanced experimentation (Doubleclick stackpreferred, Adwords, VisualIQ) preferred.
  • Excellent presentation, written, and verbal communication skills.
  • Flexible and enthusiastic and ability to deliver results in a constantly-evolving environment.
  • Passion for data-driven business decision making and ability to thrive in a large matrixed organization.
  • Background in consulting or relevant area – travel, real estate preferred.
  • Familiarity with eCommerce, web analytics and big data and visualization platforms (Google Analytics, Adobe Analytics, Tableau, Looker, BigQuery) preferred.

Benefits & Perks:

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Paid vacation and sick time.
  • Vacation rental on a yearly basis (taxable benefit).
  • Employee Stock Purchase Program.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on HomeAway.com.
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • ReactLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

HomeAway has five offices in the Austin area with a 16-story global headquarters under construction at the Domain set to open in 2019.
11800 Domain Blvd, Austin, TX 78758

Insider's spotlight

How would you describe the company’s work-life balance?

HomeAway has the best work-life balance out of any company I've worked for. Not only are you given plenty of vacation time, they actually encourage you to use it. Around here, we call it a "whole vacation" because you're supposed to enjoy your time away from work and return recharged.

Kayla

Employer Brand & Digital Media Specialist

What projects are you most most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Software Engineer

What are some things you learned at the company?

I've learned to always be flexible and always question all assumption to a logical conclusion.

Dottie

Partner Success Account Manager

Passion for the business. When you genuinely believe in our mission and the unique value we offer owners/travelers, our clients feel your enthusiasm and want to work with you.

Nevo

Regional Sales Manager

Perks of working here

401(K) Matching
Casual Dress
Commuter Benefits
Company Outings
Dental Benefits
Game Room
Generous PTO
Health Benefits
Onsite Gym
Generous Parental Leave
Parking
Stocked Kitchen
Vision Benefits
Volunteering Opportunities
More Jobs at HomeAway67 open jobs
All
Finance
Data + Analytics
Design + UX
Developer + Engineer
HR
Internships
Marketing
Operations
Product
Project Mgmt
Operations
new
HomeAway
Operations
new
HomeAway
Data + Analytics
new
HomeAway
Design + UX
new
HomeAway
Data + Analytics
new
HomeAway
Data + Analytics
new
HomeAway
Data + Analytics
new
HomeAway
Design + UX
new
HomeAway
Marketing
new
HomeAway
Design + UX
new
HomeAway
Data + Analytics
new
HomeAway
Operations
new
HomeAway
Marketing
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Operations
new
HomeAway
Data + Analytics
new
HomeAway
Developer
new
HomeAway
Marketing
new
HomeAway
Developer
new
HomeAway
Project Mgmt
new
HomeAway
Internships
new
HomeAway
Developer
new
HomeAway
Operations
new
HomeAway
Product
new
HomeAway
Data + Analytics
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Product
new
HomeAway
Data + Analytics
new
HomeAway
Developer
new
HomeAway
Developer
new
HomeAway
Finance
new
HomeAway
Developer
new
HomeAway