This role will assist with tracking, audience targeting, performance measurement, reporting, and analysis of Whole Foods Market marketing campaigns. The candidate will work within the Whole Foods Market Digital & eCommerce Analytics team, reporting to the team leader of Campaign Tracking & Analysis. Their tracking and analysis support will encompass a variety of marketing channels, including online display advertising, push text notifications, natural and paid search, and email marketing. Particular focus will be on setting up automated campaign reporting, a/b testing, and identifying targeting opportunities to improve the efficiency and performance of campaigns. Above and beyond strong data and technical skills, the right candidate for this position will have a strong understanding of business and marketing performances.
The position is located in Austin, TX. Domestic relocation is provided.

Responsibilities:

• Analyzes a variety of behavioral, marketing, demographic, transactional, and third-party data to optimize marketing & loyalty program performance; considers and explores multiple hypotheses to explain data relationships and trends.
• Identifies test & learn opportunities and provides performance measurement reporting and analysis by customer segment.
• Tracks and monitors the performance of Whole Foods marketing campaigns and communications channels.
• Works with media agencies and marketing operations teams to ensure that media tracking is implemented, of high data quality, and integrated in databases and reporting/analysis systems.
• Assists in the refinement of segmentation and predictive models to improve marketing communication relevance and performance.
• Engages with third-party vendors to gather, analyze, and derive insights from available consumer and business performance data.
• Works closely with cross-functional stakeholders, translating business questions into analyses that inform business decisions.
• Translates data into clear, persuasive reports and presentations for senior leadership.

Skills:

• Create simple linear regression models or apply simple t-tests. Limited knowledge of variable selection techniques and methods for diagnosing and validating model output.
• Understanding of analytics, marketing strategy & operations, ad tech, business analysis, and loyalty programs.
• Strong working knowledge of SQ and Tableau. Ability to write nested SQL queries, use multiple types of table joins, apply SQL functions (rank, sort, date functions, distinct counts, etc.).
• Experience with R and/or Python and Tableau.
• Ability to design / analyze controlled experiments (test/control, pre/post).
• Ability to develop and activate against a consumer segmentation.
• Proficiency working with large enterprise databases with demonstrated ability to query and prepare data for analysis.
• Strong knowledge of Python scripting and automation methods.
• Expresses ideas in a clear and concise way.
• Actively listens and responds to others with understanding. Appropriately interprets verbal communications.
• Displays professionalism and gains respect from others.
• Presents information and responds to questions with guidance, one-on-one, and with internal and external customers.
• Supports team projects within a defined area of responsibility.
• Impacts the quality of own work and that of the team.
• Works as a fully competent Team Member.
• Maintains positive working relationships with supported functional stakeholders.
• Ability to plan, estimate, organize, and monitor projects.
• Ability to keep projects on track financially, creatively, and in accordance with stakeholder deadlines.

• Understands store and regional marketing goals and objectives.

• Able to identify alignment/misalignment of team project goals with larger organizational strategy, goals, and objectives.
• Understands the WFM product mix, supply base, and retail operations.

Education & Experience:

• Bachelor’s degree in IT, Statistics, Business, Economics, or related quantitative discipline. An advanced degree is preferred but not required.
• At least 2 years professional experience in BI, IT, analytics, marketing, or business analysis, Loyalty program analytics, or related fields.

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.