Marketing Automation Lead at Amherst

| Austin
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Amherst is revolutionizing the way U.S. real estate is priced, managed and financed in order to unlock opportunities for all market participants. Driven by data, analytics, and technology, Amherst has a 20-year history of anticipating where the next risks and opportunities are likely to emerge and designing actionable strategies for investors to capitalize on opportunities across residential real estate, commercial real estate and public securities. Amherst, along with its affiliates and subsidiaries, has more than 900 employees, $5 billion under management and approximately $15 billion under advisement and oversight.


We are seeking a Marketing Automation Lead to oversee the strategy and management of automated marketing systems and processes, development, implementation and optimization of all programs. The candidate will be responsible for delivering personalized email, mobile and site experiences that nurture consumers throughout their entire lifecycle from lead generation to post-purchase.

Our ideal candidate is a leader: hungry, inquisitive, proactive, energetic, driven, and inspiring. We’re especially interested in data-driven candidates who have a growth mindset and are never finished optimizing and continue to focus on delivering better results.


Amherst is a privately held corporation located in West Austin with beautiful views of Lake Austin and the loop 360 bridge in a modern work-space with open floor plans.

Primary Responsibilities:

Marketing Automation Strategy

  • Drive strategy and execution of Marketing Automation programs to onboard, nurture, convert, and develop loyalty and advocacy
  • Develop engaging customer journeys with personalized, targeted and relevant content and recommendations across email, SMS, on-site messaging, push notifications and in-app messaging
  • Partner with our product and sales teams to develop scalable personalized campaigns that are seamlessly integrated with the product experiences
  • Create opt-in growth strategies across multiple channels and serve as lead capture authority across the organization
  • Oversee the day-to-day creative and messaging strategy of email and other push campaigns
  • Collaborate closely with our creative team to develop artwork and copy to fulfill channel objectives


Audience Management & Segmentation

  • Oversee audience segmentation strategies, including lifecycle, behavioral and geographic, based on insights gathered across all channels (email, social, paid media, customers)
  • Customize creative and messaging based on segment-specific insights to make our programs highly relevant and effective in driving action for our audiences


Testing, Reporting & Technical

  • Establish and manage a rigorous A/B testing platform to optimize productivity, deliverability, and customer engagement
  • Responsible for email and automation Quality Assurance from design rendering to email functionality and lifecycle program functionality
  • Establish KPIs and configure reports to proactively monitor campaign success and business results
  • Partner with our tech team to improve back-end automation and data structure
  • Strong understanding of CAN-SPAM and opt-in regulations and ability to enforce list hygiene best practices



  • Minimum 5 years of experience in CRM, Marketing Automation, or Lifecycle Marketing
  • Experience with enterprise-level automation tools like Salesforce Marketing Cloud, Pardot, ExactTarget, Marketo, Eloqua, Watson Marketing, etc…
  • Proficiency in A/B and multivariate testing and analytics tools, especially Google Analytics
  • Strong analytical skills and with a data-driven approach to problem-solving
  • Excellent project management skills and high attention to detail, with the ability to lead and manage multiple time-sensitive projects under tight deadlines
  • Knowledge of coding email HTML a plus
  • Strong Excel and data modeling skills are all plusses
  • Experience and confidence to quarterback projects across cross-functional teams


What we offer:

  • A competitive compensation package, annual bonus, 401k match
  • Flexible PTO, 8 paid holidays
  • Employer-paid benefits (medical, dental, vision, health savings account)
  • Professional career development and reimbursement
  • Relaxed casual environment and weekly/quarterly office events!


Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • HBaseDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • HadoopDatabases
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement


Two offices around Austin at our HQ with beautiful views of Lake Austin in a modern office and our tech co-working space near Lady Bird Lake

An Insider's view of Amherst

What are some social events your company does?

Amherst is always participating in exciting events. From Dell Match Play to SXSW, Amherst engages in a variety of local events. We also host smaller events for employees such as summer BBQ's and happy hours. Nothing tops our holiday party, a true family celebration!


Director of Talent Programs

What projects are you most excited about?

I'm most excited about our Budget Revision Project! We were tasked with the challenge of moving a tedious process into a more user and mobile friendly system. This will allow the field teams to submit budget revisions from MSR Properties and have one system to manage the majority of their work. This excitement is why I love being a part of the team


Business Analyst

How has your career grown since starting at the company?

“At Amherst, I am able to work collaboratively with peers who have had years of experience similar to mine. The technology is current and evolving as the company grows. Therefore, my skills stay current and always improve.”


Senior Systems Engineer

How do your team's ideas influence the company's direction?

My team is expected to create new IP (Intellectual Property) through innovation in software, hardware, workflow process and data. Our goal is to build franchise value/shareholder value, solve difficult problems through creative solutions, and improve over-all efficiency that in turn makes life easier for all of Amherst


Chief Technology Innovation Officer

What are some things you learned at the company?

Within my first year, I have acquired solid enterprise-level knowledge in developing .NET applications by using Angular 4+, ASP.NET MVC, WPF, Entity Framework, and advanced SQL. We’re transitioning into ‘React’ apps that I'm excited about as it will add to my tech skills. I like that we have autonomy regarding the tech decisions in development


Software Engineer

What are Amherst Perks + Benefits

Amherst Benefits Overview

Competitive salaries
Choice of Mac or Windows hardware
Flexible vacation days, paid holidays, and work from home options
Medical, Dental, Vision, LTD, Life, EAP, and 401K with matching benefits
Stellar colleagues with proven track records
Free sodas, kombucha, cold brew, beer and healthy and unhealthy snacks at our Barton Springs WeWork location
Free lunch every day and breakfast tacos on Thursdays!

Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Amherst provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Our coworking space near Ladybird Lake is pet-friendly!
Relocation Assistance
We offer relocation assistance depending on location and position.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from within
Time allotted for learning
Amherst. allows employes to set aside 50% of working hours for learning.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Competitive compensation and bonus program. Flexible PTO. Health, vision, dental and long term disability coverage. Paid maternity/paternity leave. Attractive office space. Training certifications assistance. Daily catered lunch and stocked kitchens. Monthly birthday celebrations. Casual work environment with regular team-building outings. Breakfast Taco Thursday.

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