Marketing Automation Manager

The New Tech for Restaurant and Hospitality
HotSchedules Now Powered by Fourth is the first global cloud-based intelligent back office platform in the restaurant and hospitality. We’re no ordinary software company! We pride ourselves on the culture we have created and work hard to ensure this is never compromised. This is a place where our people want to work; where they enjoy and develop in their roles; where our people pull together to work as a team and ultimately be a company we are all proud to be a part of.
By developing innovative products, building relationships with our customers and enabling great careers; we are focused on building lifetime loyalty with our customers and each other. The vast majority of us have worked within the industry; we believe we need to be passionate about and have experienced the industry in order to help our customers grow their businesses successfully.
When recruiting, we look for those who want to join our journey; those who want to be a part of our personality and culture; those who are professional; have energy, enthusiasm, and ambition, are entrepreneurial and those who can show they can live by our company values each day. Working at Fourth + HotSchedules provides an opportunity to build a successful career where our people develop and grow in a dynamic, fast paced environment.
We are looking for a Marketing Automation Manager in our Austin office, responsible for developing, managing, and executing global automated, data-driven and segmented marketing communications. In this role, you’ll be responsible for our automation platform (Marketo), including streamlining existing automation and working closely with internal stakeholders to build out comprehensive campaigns for lead gen and program on-boarding. You should be experienced in project management, marketing automation platforms, and B2B campaign strategies. If you love using Marketing Automation technology to solve business problems or create new solutions, this is the job for you.

Responsibilities

  •  Own our marketing automation processes in Marketo, including segmentation, campaign set-up, nurture track creation,landing page and forms creation and management, Marketo analysis, and working to enable automated processes throughout our marketing campaigns
  •  Streamline our data syncing behavior and data collection requirements to be more scalable
  • Improve our client segmentation processes based on lifecycle stages, to increase the effectiveness of campaigns
  •  Execute A/B testing to maximize results and optimize our messaging
  •  Track, analyze and report on performance metrics
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions and ensure accurate synchronization between the Marketo and Salesforce databases
  •  Work collaboratively with other departments to ensure automated campaigns achieve company goals, including ensuring internal team members are able to maximize their use of Marketo for success

Requirements and Qualifications

  • A BS/BA degree required in marketing, business or similar
  • Previous experience using Marketing Automation platforms such as Eloqua, Marketo, Pardot or Hubspot.
  •  Marketo-certified users would be preferred candidates
  •  A strong analytical and data-driven personality; experience with turning data into actionable insights
  •  A curious nature and desire to become a Marketo expert
  •  Experience designing complex decision-tree-based campaigns/workflows
  •  Familiarity with HTML, CSS, other front-end web-related languages, email deliverability, and CAN-SPAM/CASL/GDPR compliance
  •  Relevant B2B, SaaS or restaurant industry experience is a strong advantage
  •  Excellent email marketing and campaign experience is essential
  •  Sound qualitative & quantitative analytical skills
  •  Results orientated

Our Story
In July 2019 Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world’s largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes—from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company’s complete software-as-service (SaaS) solution suite including: scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia and UAE."
We are an Equal Opportunity Employer
All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, color, age, national origin, military status, religion, or disability or any other legally protected status.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • DB2Databases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • DynamoDatabases
    • S3Databases

Location

Our office overlooks the 360/Pennybacker Bridge in scenic Northwest Austin. From our rooftop deck you can see Lake Austin and beautiful downtown.
Employees say you'll join HotSchedules for the tech and stay for the people
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An Insider's view of HotSchedules, Now Powered by Fourth

What’s the vibe like in the office?

HotSchedules has given me unique opportunities to develop myself personally, professionally & intellectually. I am grateful for these experiences as they have allowed me to grow within the organization & expand in my personal life. In addition, I love working with a group of people who enjoy serving those who serve others and know how to have fun!

Brooke

Customer Success Manager

What does your typical day look like?

Write some code for a new feature, bug fix, or dev/test tool. Attend a daily stand-up meeting. Sometimes attend a meeting or two. Review code pull requests. Answer questions and help somebody else out with a problem. Oh, and I open a lot of doors on the way to my desk in the morning!

Brandon

Software Engineer

What makes someone successful on your team?

To be successful at HotSchedules, you have to have an open mind, be self-driven, and willing to go the extra mile. Humility I think is what measures my success. Being able to own your mistakes, figuring out what you can do to improve yourself, and do it.

Jadyn

Project Manager

What kinds of technical challenges do you and your team face?

Every customer is unique and requires their own set of solutions to a wide range of challenges. No two days are alike. I love hearing about these challenges directly from our customers and diving deep to help them find the best path forward.

Vince

Solutions Architect

What are HotSchedules, Now Powered by Fourth Perks + Benefits

Culture
Volunteer in local community
Team members get 4 paid community service days per year to give back to the charity of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
The Torch Team protects our office culture by planning fun events throughout the year to break up the routine and remind us why we're here doing what we do!
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
HotSchedules employees can contribute up to the IRS maximum into their FSA each year.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
3 different health insurance plans from Cigna. The HDHP premium is covered by the company for you and very small cost for dependents.
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We match .50 on the 1.00 up to 6%, so if you put in 6%, we'll match 3%.
Performance Bonus
We have an annual cash bonus that is based on both company and individual performance.
Child Care & Parental Leave Benefits
Generous Parental Leave
Our parental leave program offers generous time off based on tenure with the company.
Flexible Work Schedule
Flexible start and end times based on your department and role.
Company sponsored family events
Milestone celebrations, holiday events, bring your kid to work, oh my!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
We give everyone 4 paid community service days per year to give back to their favorite charity.
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Game Room
Pool table, foosball table, ping pong table, Xbox and PlayStation.
Stocked Kitchen
Some Meals Provided
We cater in lunch every month!
Happy Hours
Parking
We have free covered parking for everyone.
Professional Development Benefits
Cross functional training encouraged
Promote from within
Online course subscriptions available

Additional Perks + Benefits

We have a laid back office located in a beautiful location at 2222 & 360 with a rooftop deck and on-site fitness center, flexible work schedules and an open PTO policy, and most importantly, friendly, hospitality-minded, customer-focused people.

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