Marketing Automation Manager
We are looking to hire a Marketing Automation Manager to join our team at Fourth! This position will play a critical role in our demand generation engine. This individual will be responsible for managing the automation platform (Marketo) and working closely with internal stakeholders to build out comprehensive campaigns for demand generation.
What You'll Be Doing. . .
- Manage marketing automation processes in Marketo, including segmentation, subscription management, campaign execution, and lead scoring and routing
- Partner with key stakeholders to ensure the smooth and timely execution of all demand gen and lead nurture campaigns
- Develop and test HTML/CSS emails, landing pages, and forms
- Track, analyze, and report on email performance
- Execute A/B testing to optimize campaign performance and maximize results
- Develop and manage QA process for all campaign execution
What You Need to Have. . .
- Prior Marketing Operations experience at a software company
- Marketo expert certified user and proficient in Salesforce.com, GoToWebinar, Asana, etc.
- Familiarity with HTML, CSS, other front-end web-related languages, email deliverability, and CAN-SPAM/CASL/GDPR compliance
Our Story
In July 2019 Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world’s largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes—from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company’s complete software-as-service (SaaS) solution suite including: scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia and UAE.
Fourth is an Equal Opportunity Employer
All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, color, age, national origin, military status, religion, or disability or any other legally protected status.