Marketing Automation Specialist
BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.
We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.
The BigCommerce Automation Specialist operates in the Revenue Operations - Technology organization to produce and execute Marketing tactics, programs, and campaigns via our Marketing Automation Platform (MAP) Marketo. On top of day-to-day operations, maintenance, and administration of Marketo, the Automation Specialist is responsible for optimizing the MARTECH (Marketing Technology) Stack, Integrations, APIs, and the data structure that supports Database Marketing and Lead Lifecycle to enable the “gold standard” of marketing -- delivering the right message, to the right person, at the right time!
What You’ll Do:
- Work cross-functionally with the Marketing team, build Marketo Programs, Drips & Nurtures in relation to revenue-driving marketing efforts
- Build within the Marketing Activities, Lead Database, and Design Studio sections of Marketo with Best Practice tactics, techniques, and procedures (TTPs)
- Conduct complex troubleshooting for stakeholders to identify the problem, implement a fix, and propose a long-term solution to prevent in the future
- Build synchronization between Marketo and Salesforce to manage proper lead flow, tracking, and reporting at each stage of the funnel
- Administer ancillary MARTECH platforms and system integrations (Salesforce, UTMs, GoToWebinar, Craft CMS - Web, etc.)
- Leverage basic HTML/CSS skills for the development of email and landing page templates
- Be able to pull reports in-platforms that use critical thinking skills and advanced logic to identify business problems
- Spend 100% of your time in the platform conducting run-the-business (RTB) stakeholder ticket requests through JIRA to support international
Who You Are:
- 1-3 years experience in marketing, automation, or similar entry-level education or training at the execution-level
- Desire to become an expert in Marketo (Marketing Automation Platform) and proficient in relevant Martech platforms and systems
- Detail-oriented with a passion for learning optimal process and best practice implementation
- Team-first mentality with a passion to learn the critical disciplines of Marketing Automation, Database Marketing, Inbound Marketing Methodology, Lead Lifecycle, and Data Orchestration
- High standard-bearer who appreciates being a valued member of a winning team on an inspiring mission
- Critical thinker who can take an abstract, ambiguous request and use a systems-thinking approach to break it down into system logic and visualize a build
- Learner who’s always ready for more and is excited to continuously improve the process
- Service and “customers first” mentality always looking to be helpful to stakeholders
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INDSP
Diversity, Equity & Inclusion at BigCommerce
Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.
Learn more about the BigCommerce team, culture and benefits at https://careers.bigcommerce.com.