Marketing Campaigns Manager

| Austin
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Marketing Campaigns Manager

LeanDNA is looking for a dynamic marketer to join our small, but mighty and growing, growth marketing team. This person will build and execute campaigns and programs that support revenue growth and pipeline metrics/reporting aligned with LeanDNA’s go-to-market strategy, corporate objectives, and sales goals.

Core to this role is building and accelerating acquisition and expansion sales pipeline. The person in this position will work in close partnership with the sales and services teams to generate and execute integrated sales and marketing campaigns. You’ll measure what works and scale successful tactics and messages out to broader target segments. The ideal candidate has experience with demand generation, customer marketing, and account-based marketing programs.

Responsibilities for Marketing Campaigns Manager

  • Drive development, and own execution of integrated demand marketing campaigns that support the buyer journey from engagement to close, utilizing inbound and outbound strategies, channels, and tactics

  • Work cross-functionally with key stakeholders on campaign program strategy, and manage regular check ins, program calibration, and 4-quarter planning

  • Create content roadmaps segmented by and develop content to support programs and campaigns, including writing, copywriting, and editing

  • Build, execute, and measure multi-touch nurture tracks segmented by industry and persona

  • Create project briefs that communicate the purpose and goals, drive the implementation through project plans, and inspire great outcomes

  • Manage logistics, budgeting, scheduling elements as related to campaigns

  • Manage lead acquisition, nurture and follow-up; collaborate with sales to ensure strong follow-through on sourced leads

  • Track program results, measure program success, and report metrics via SFDC and presentations to stakeholders and sales teams. Recommend improvements based on results.

  • Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales buying stages, and support segment-specific needs

Requirements:

  • 5+ years marketing experience with demonstrated revenue growth in a B2B SaaS environment

  • Expertise in modern marketing with ABM, paid media, social, SEO/SEM, content marketing, email, direct mail

  • Experience in channel management and performance, ROI measurement, and tracking

  • Penchant for creative problem solving

  • Adaptability and awareness of changing market conditions within target segments/accounts, emerging trends, and best practices

  • Collaborative cross-team influencer

  • Detail oriented, self-motivated, and proactive

  • Working knowledge of demand generation technology stack including Salesforce, Outreach, marketing automation (Pardot), ABM Platform (Terminus), programmatic ad platforms, intent measurement (Bombora), Direct Mail Platform (Sendoso), and Google Analytics

  • Excellent organizational, written and verbal communication skills

  • Strong analytical acumen and ability to prioritize

  • Ability to execute programs on time, on budget, and with existing resources

  • Demonstrated success with end-to-end campaign design, rollout, and project management

  • Deep expertise with inbound and outbound channels (Digital, events, sales outreach, email, partner, content marketing) and an understanding of how they can work together to form an optimal channel mix

  • Experience in audience analysis, messaging, content and journey mapping, program development, and measurement

Key KPIs 

  • Top of funnel engagement in key accounts

  • New opportunity creation

  • Opportunity conversion to sales accepted

  • Customer acquisition cost 

  • Channel efficacy

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • BashLanguages
    • SASSLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Jersey/JAXFrameworks
    • Maria DBDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • OutreachEmail
    • PardotLead Gen

Location

LeanDNA is perfectly centered for a walk (or scoot) to downtown or South Congress. A prime location with ample parking in 78704 zip.

An Insider's view of LeanDNA

What’s the vibe like in the office?

Management puts trust into each employee’s contribution and competence here, and that shows in our laid-back and energetic office vibe. We also have an open floor plan that encourages collaboration, plus couches and bean bag chairs. So you can find the right space at the right time without feeling like you're being micromanaged.

Cameron

Client Success Engineer

What's the biggest problem your team is solving?

We’re helping manufacturers get their factories off of spreadsheets and into a purpose-built platform that provides them with daily actionable insights. It's fulfilling work knowing that we’re giving these teams hours back in their day to focus on more rewarding work.

Natalie

Enterprise Account Executive

What are some things you learned at the company?

I've learned so much about supply chain and the struggles and motivators of leaders and buying teams at companies we work with—the factories that build our cars, planes, and the machinery that powers our production systems. We're lucky to be able to help these professionals thrive in their careers and feel more fulfilled in their day-to-day work.

Lara

Campaign Manager

What does your typical day look like?

Productive, collaborative, and constantly moving! My day begins with a team huddle to decide priorities and goals for the day. I spend most of my time working with prospects, clients, and our internal team to solve problems when they arise, so there is never a dull moment. There's a lot of work to do and we have a great team working on it together!

Daniel

Director, Solutions Engineering

What are LeanDNA Perks + Benefits

Culture
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
In addition to 10 days of PTO, each Leaniac receives 3 You Holidays for a total of 23 days off for their first year at LeanDNA. At year 5, employees receive $1,500 Ticket to Ride.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
We provide free breakfast on Mondays, and employees get free catered lunch on Fridays.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted in the office and off-site. We also provide Safe Rides without question.
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Time allotted for learning
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