Marketing Events Specialist
Summary/Objective
Iodine is an enterprise AI company that is championing a radical rethink of how to create value for healthcare professionals, leaders, and their organizations: automating complex clinical tasks, generating insights and empowering intelligent care. Powered by the largest set of clinical data and use cases available, our groundbreaking clinical machine-learning engine, Cognitive ML, constantly ingests the patient record to generate real-time, highly focused, predictive insights that clinicians and hospital administrators can leverage to dramatically augment the management of care delivery.
Iodine is seeking a candidate to join the Marketing team as an Event Marketing Specialist. This role is responsible for planning and executing all logistics, pre- and post-event promotions, and necessary follow up. The goals of each event include, but are not limited to, new lead generation, add-on and cross sale lead generation, client and partner engagement, and market awareness.
What You’ll Do
In this role you will research, build, plan, market and execute events. You are an event expert who understands and can execute on all operational components, whether events are virtual, hybrid, or in-person. You possess an operational mindset with an eye toward efficient, effective and flexible execution. You are adept at managing multiple priorities and can bring value to a small team.
Key deliverables include:
- Build and execute an annual event work plan, including budget allocation, timelines and vendor and venue partners to ensure all stakeholders are working together to deliver a high-quality experience.
- In conjunction with the Marketing Demand Generation Manager develop and execute detailed event campaign implementation plans to achieve objectives and affect results.
- Ensure pre-show lead generation campaigns are fully integrated with the website, social media and all other channels to maximize results.
- Manage post event debriefs to ensure continuous improvement to and value from each event..
- Work with graphic designers and other members of the marketing team as needed on the creation of show materials, including content, banners, and promotional materials.
- Work with internal and external resources to develop collateral that is consistent with the brand and can be used for sales support and direct marketing initiatives.
- Create, analyze and distribute data metrics and outcomes related to event campaigns and business objectives.
- Provide additional support to the marketing team by way of other marketing initiatives and special projects, administrative support, and other duties as assigned.
Job Duties
- Oversee planning, production and executions of events that are virtual and/or in-person
- Manage event budgets, contracts and timelines
- Communicate effectively with key stakeholders
- Think strategically, but stay on top of tactical detail
- Oversee external vendors and venue relationships
What You'll Need
Minimum Requirements (Education, certifications and experience):
- Bachelor's degree in Marketing, Communications or similar field
- 1-2 years’ experience managing B2B marketing events
- Excellent oral and written communication skills
- Comfortable using collaboration tools (Slack and Asana), CRM tools (Salesforce), and marketing automation tools (HubSpot)
Preferred Requirements:
- Proven track record of success in meeting deadlines
- Ability to build collaborative relationships
- Ability to identify and seek needed information and strong
- High level of creativity
- Healthcare SaaS experience preferred
See Something, Do Something
At Iodine, we are incredibly privileged to be entrusted with an enormous amount of Protected Health Information (PHI) amounting more than 90 million lives. Inherent to our culture is the need to live up to that trust in everything we do. Security is a primary responsibility shared by every Iodine employee and we expect everyone to honor that responsibility. That includes abiding by our security policies, being constantly vigilant to possible risks to the privacy and safety of the information given to our care and bringing forward any concerns about security.
What You'll Get
This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive the strategy and direction of our product for our users. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about us at www.iodinesoftware.com
**You must be currently authorized to work full-time in the United States on a permanent basis**
