Marketing Insights Manager

| Austin
Why OJO? 
OJO Labs was founded on the belief that complex decision making could be made better through the fusion of machine and human intelligence. Our company has developed a unique, AI-based technology that combines natural language processing, machine learning, and human support. The offering allows for consumers to gain a better understanding of the market as well as their own wants and needs prior to interacting with an expert.
The first big decision we’re tackling is homebuying and selling. We are building an end-to-end real estate platform which provides consumers personalized guidance throughout their journey, readying them to make meaningful connections with experts. In addition, we provide brokers, agents, and loan officers warm and informed introductions to consumers, along with the tools to support a best-in-class experience.
As part of our team, you’d be helping to build technologies that will significantly advance the world’s largest consumer industries while setting a new standard for engagement between people, information, and companies.
About the Marketing Team
The OJO Labs Marketing team is creative, analytical, and passionate about our business, our craft, and our pets; we’re a small and growing high-impact team. We aim to always keep the needs, wants, and goals of consumers at the forefront of every decision OJO makes, through insightful, compelling storytelling, that fuses the head and the heart. We influence with deep, quantitative analyses, wrapped in the context of qualitative insights. Every member on the team has their own domain knowledge and subject matter expertise, creating the opportunity and responsibility for ownership and deep collaboration on companywide initiatives.
The Basics:
This new role, Marketing Insights Manager, requires an individual with relentless curiosity, excellent analytical abilities, strong business acumen as well as outstanding ability to communicate clearly and collaborate with Business, Marketing, Analytics, and Technical teams. We are looking for a teammate who has a deep analytical background with an emphasis on go-to-market functions, with a preference for someone with expertise in marketing analytics, including experience with marketing data, systems, and tools. You’ll be expected to roll up your sleeves and analyze directly raw data and insights. Are you a self-starter comfortable with ambiguity and have the ability to work in a fast-paced and entrepreneurial environment? This could be a great next role for you!

What you'll do:

  • Operate at the intersection of data and storytelling - working in traditional and digital media in B2C, B2B, and B2B2C.
  • Enable a better understanding of consumer behavior, performance marketing outcomes, and audience insights by synthesizing and analyzing quantitative, qualitative, and behavioral data.
  • Inform our content strategy and domain authority efforts by delivering rich and compelling insights from behavioral data (Movoto and OJO), enriched product/MLS data, and primary and secondary quantitative studies.
  • Seek and find the customer truth, creating and telling comprehensive stories about how users behave using data. 
  • Own and lead analyses using data, insights, and measurement to influence and support marketing strategy and align with overall business goals.
  • Partner with Product Marketing to better understand our target customer, their needs, and their customer experience by analyzing primary research and third-party syndicated data.
  • Use customer-centric data analysis to measure marketing performance, test hypotheses, develop insights, and make recommendations that drive the highest incremental gains.
  • Develop test plans to measure performance and inform cross-channel strategies that drive the highest incremental gains.
  • Monitor competitive landscape and industry standards to rapidly integrate best practices in performance marketing measurement.
  • Collaborate with stakeholders to define and operationalize KPIs for short and long-term measurement that aligns with marketing (and business) strategy.
  • Create reports, dashboards, visuals, and one-off analyses from available data sources in our business intelligence platform -- Looker -- to monitor the marketing team’s B2B and end-to-end consumer efforts. 
  • Develop robust monitoring for digital marketing campaigns inclusive of Facebook, Instagram, Google Ads, Bing, etc and analyze opportunities to make campaigns more efficient and find new sources of growth.
  • Prepare and present analyses to influence peers as well as C-level leadership.
  • Effectively partner and influence across analytics teams, technology groups, and business functions to accomplish goals.
  • Collaborate with the Business Analytics team and be an integral voice of analytics at this company.

What we need from you:

  • A passion for digging into data, structuring problems, and building models and analyses that you can translate into compelling stories and actionable business recommendations.
  • Prior experience in marketing, with hands-on exposure to marketing mix analytics, customer research, product marketing, or growth marketing challenges strongly preferred.
  • Storytelling superpower supported by strong written and verbal communication skills.
  • A can-do attitude with the passion to get the job done, no matter how big or small the task.
  • Curiosity and Proactivity -- reflexively follow curiosity to gain a deeper understanding and help the business look around corners. 
  • Fierce alignment with OJO’s core values: Embrace Discovery, Relentlessly Improve, Be Fearless and Fail Forward, Hire Great, Be Compassionate, and Earn Trust.
  • Experience effectively communicating with Executives, team members, and key stakeholders.
  • Advanced Excel knowledge (including pivot tables, vlookups, index/match, if statements, etc.)
  • Beginner to Intermediate SQL knowledge at minimum and an interest in developing skills further -- helpful for writing ad-hoc queries, accessing our data warehouse as well as understanding broader data architecture patterns.
  • Experience with Business Intelligence Tools such as Looker and Mixpanel (OJO Labs’ Business Intelligence Platforms), Tableau, Power BI, Mode, Domo. Knowledge and understanding of how to make visuals, use filters, etc.
  • Nice to Haves:
  • Intermediate to advanced knowledge of SQL
  • Hands-On experience developing and working with Looker and Mixpanel Tools
  • Hands-On experience creating primary research -- customer surveys, etc. and working with leading platforms such as Qualtrics

What do we have to offer

  • You get to work with the best of the best
  • A collaborative, respectful environment where your voice will always be heard
  • Competitive Salaries
  • Stock options
  • Unlimited/Open PTO Policy
  • Hip SoCo Austin Office
  • Dog-Friendly Workplace
  • Commuter Stipend or Free Parking
  • 70% Coverage of Employee and Dependent Health Premiums
  • Promote from Within Philosophy
  • Volunteer Program
  • Optimum Workspace Subsidy
  • Many More – We have a whole team dedicated to making OJO an awesome place to work!

We are an Austin-based, technology startup focused on fundamentally improving the way people make their most important decisions through the fusion of machine and human intelligence. With offices in Austin, TX, Minneapolis, MN, San Mateo, CA and Vieux Fort, St. Lucia, we have over 300 employees globally. We are continuously named a Top Place to Work and have recently been named to the Inc. Best Places to Work list for the second year in a row. Backed by top-tier VCs and industry veterans, we have managed to hire the best technical, product and operational minds to pursue this incredible opportunity. We know we’re onto something big and everyone on our team has a significant impact on our evolving product, team and culture. 
OJO is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypescriptLanguages
    • ExpressFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases


We recently moved (Aug 2019) into our hip new SoCo office - with an unobstructed view of beautiful downtown Austin. Come check us out!

What are OJO Labs Perks + Benefits

OJO Labs Benefits Overview

* You get to work with the best of the best
* A collaborative, respectful environment where your voice will always be heard
• Competitive Salaries
• Equity
• Unlimited/Open PTO Policy
• Hip SoCo Austin Office
• Dog-Friendly Workplace
• Commuter Stipend or Free Parking
• Optimum Workspace Subsidy
• 70% Coverage of Employee and Dependent Health Premiums
• Promote from Within Philosophy
• Volunteer Program (OJO Cares)
• Many More – We have a whole team dedicated to making OJO an awesome place to work!

Volunteer in local community
Monthly volunteer program called OJO Cares. Each month we go out into the community as a group and give our time to a variety of causes. Our people drive which causes we choose and how we participate!
Partners with Nonprofits
We've worked with some really amazing charities! A few examples are: Mobile Loaves & Fishes Community First Village, Austin Animal Center, We are Blood, Safe Austin, Capital Area Foodbank, and more!
Friends outside of work
Eat lunch together
Intracompany committees
We have a Culture Committee compromised of folks across all departments and job levels. This group helps shape the activities we do together as a team!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Highly diverse management team
Our Executive and Senior leadership teams are diverse and well-rounded.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
We offer a pet insurance policy as part of our dedicated dog-friendly workplace (though our plans cover more than just dogs - even exotic pets)! We have multiple coverage options to choose from.
Wellness Programs
Onsite Gym
Team workouts
We've recently partnered with Equinox gym (located in our building) to have OJO specific rates and special classes just for us!
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Competitive compensation plans.
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
We believe life is what happens outside of the office, and we support our team's individual needs to manage their schedules.
Family Medical Leave
Employees who have been with the company for 3 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Company sponsored family events
OJO holds semi-annual organized family events (such as Family Field Day in the summer) as well as various other options such as family-friendly volunteer opportunities through OJO Cares.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Our open PTO policy includes vacation and sick time, as well as anything else needed for our employees to manage their personal leave.
Paid Volunteer Time
We have a monthly volunteer program that provides opportunities to our team to give back to the community.
Eligible employees get 42 days of paid sabbatical after their first 6 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Special rates at Equinox gym, a company offered subsidy and OJO only classes.
Professional Development Benefits
Job Training & Conferences
OJO has lots of growth and learning opportunities!
Lunch and learns
Our Data Science and Engineering teams hold regular lunch and learns ranging from beginner to advanced topics.
Cross functional training encouraged
Promote from within
Customized development tracks
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