Iodine Software
Iodine Software is the leader in clinical AI for highly accurate capture of patient documentation.
Austin, TX
Hybrid

Marketing Lead

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Iodine Software equips medical care teams with the most innovative tools to solve some of their toughest problems in clinical documentation. By leveraging technology like Natural Language Processing, and groundbreaking technologies like Machine Learning and Artificial Intelligence, our platform drives significant improvements in how hospitals document patient health conditions, in turn positively influencing team performance and patient outcomes.

The Marketing Lead will lead the firm’s marketing efforts on all levels.  This will include the establishment of a marketing strategy to be developed in conjunction with the sales and growth strategy for the business.  It is expected that the resultant strategy will feature account-based marketing tactics, website and SEO work and marketing automation.  In addition to supporting top of funnel lead generation for the sales team, our Marketing Lead will also be responsible for advising on and developing creative materials to brand the firm, including product vision, product launches, trade shows and overall firm messaging.  Finally, the Marketing Lead will also support delivery and service functions through ongoing content creation, marketing and awareness campaigns and overall branding work.  This role will report directly to our Chief Revenue Officer. 

What You'll Do:

  • Develop and implement strategic marketing plans to achieve corporate objectives for products and services
  • Collaborate with sales, service and account management teams to further their individual and collective organizational goals through the provision of marketing related efforts
  • Plan and oversee advertising and promotion activities including print, online, electronic media and direct mail
  • Develop and recommend product positioning, packaging and branding strategy to produce the highest possible long-term market share
  • Ensure effective control of marketing results and take corrective action to guarantee that achievement of marketing objectives fall within designated budgets
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive condition
  • Monitor competitor products, sales and marketing activities
  • Establish and maintain relationships with industry influencers and key strategic partner
  • Guide preparation of marketing activity reports and present to executive management
  • Establish and maintain a consistent corporate image throughout all product lines, promotional materials and events
  • Direct market channel development activity
  • Represent company at trade association meetings to promote product
  • Analyze and control expenditures of division to conform to budgetary requirements 

See Something, Do Something

At Iodine, we are incredibly privileged to be entrusted with an enormous amount of Protected Health Information (PHI) amounting more than 90 million lives. Inherent to our culture is the need to live up to that trust in everything we do. Security is a primary responsibility shared by every Iodine employee and we expect everyone to honor that responsibility. That includes abiding by our security policies, being constantly vigilant to possible risks to the privacy and safety of the information given to our care and bringing forward any concerns about security.

 Competencies:

*Business Acumen                                  *Communication Proficiency

*Customer/Client Focus                         *Leadership

*Presentation Skills                                 *Problem Solving/Analysis

*Results Driven                                        *Strategic Thinking

What You'll Need:

Minimum Requirements (Education, certifications and experience):

  • Bachelor’s Degree in Sales, Marketing or Business Administration
  • 7 years of related experience with progressive management
  • Experience managing B2B marketing efforts and teams
  • Experience in managing account-based marketing style strategies
  • Ability to travel up to 20%, if necessary

Preferred Requirements:

  • Master’s Degree in Sales, Marketing or Business Administration
  • Experience managing marketing efforts in the healthcare industry, ideally B2B with providers (hospitals and health system 

This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive the strategy and direction of our product for our users. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about us at www.iodinesoftware.com

You must be currently authorized to work full-time in the United States on a permanent basis

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What are Iodine Software Perks + Benefits

Iodine Software Benefits Overview

Iodine offers a comprehensive benefits package including medical, dental and vision along with basic term life insurance and a 401K plan with company matching. We also offer many other optional perks like annual wellness benefit, pet insurance, voluntary life insurance, cell phone and internet reimbursement as well as a work from home stipend for each employee.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee-led culture committees
Flexible work schedule
Iodine provides employees with a flexible work schedule that includes Flexible start and end times and to support work life balance.
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Iodine employees can contribute up to $2750 annually to their FSA.
Disability insurance
Iodine Offers both Short and LongTerm Disability benefits. Short Term covers 60% of weekly income up to $2300 weekly and Long Term covers 60% of monthly income up to $10,000 monthly maximum payout.
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Our pet insurance policy offers 3 reimbursement options to best fit your needs.
Wellness programs
Team workouts
Mental health benefits
Our EAP Program offers FREE Counseling sessions. articles and virtual webinars on topics related to issues we are currently facing.
Financial & Retirement
401(K)
401(K) matching
Iodine provides employees with a 401(K) matching plan managed by Voya. We match 50% of contributions up to 6% of an employees annual gross pay.
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Unlimited vacation/PTO plan
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Iodine typically targets company wide events twice a year, one typically in the summer and the other around our company-wide holiday party!
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
annual training and education stiped
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Cell Phone/Internet Reimbursement - up to $100/month
Work From Home Stipend- each employee is granted a $500 work from home stipend to assist with home office set up
Wellness Benefit - up to $500 annual reimbursement for your wellness (ie. gym memberships, massage therapy, etc.)
Training and Continuing Education Allowance - up to $2500 annual reimbursement
Employee Referral Program
TeleHealth
Travel and Global Emergency Assistance
Accident, Critical Illness and Hospital Insurance
LegalShield Assistance
Employee Assistance Program - Counseling & Financial Services
HSA Contribution
Pharmacy Resources

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