Marketing Lead at Iodine Software

| Austin
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Iodine Software equips medical care teams with the most innovative tools to solve some of their toughest problems in clinical documentation. By leveraging technology like Natural Language Processing, and groundbreaking technologies like Machine Learning and Artificial Intelligence, our platform drives significant improvements in how hospitals document patient health conditions, in turn positively influencing team performance and patient outcomes.

The Marketing Lead will lead the firm’s marketing efforts on all levels.  This will include the establishment of a marketing strategy to be developed in conjunction with the sales and growth strategy for the business.  It is expected that the resultant strategy will feature account-based marketing tactics, website and SEO work and marketing automation.  In addition to supporting top of funnel lead generation for the sales team, our Marketing Lead will also be responsible for advising on and developing creative materials to brand the firm, including product vision, product launches, trade shows and overall firm messaging.  Finally, the Marketing Lead will also support delivery and service functions through ongoing content creation, marketing and awareness campaigns and overall branding work.  This role will report directly to our Chief Revenue Officer. 

What You'll Do:

  • Develop and implement strategic marketing plans to achieve corporate objectives for products and services
  • Collaborate with sales, service and account management teams to further their individual and collective organizational goals through the provision of marketing related efforts
  • Plan and oversee advertising and promotion activities including print, online, electronic media and direct mail
  • Develop and recommend product positioning, packaging and branding strategy to produce the highest possible long-term market share
  • Ensure effective control of marketing results and take corrective action to guarantee that achievement of marketing objectives fall within designated budgets
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive condition
  • Monitor competitor products, sales and marketing activities
  • Establish and maintain relationships with industry influencers and key strategic partner
  • Guide preparation of marketing activity reports and present to executive management
  • Establish and maintain a consistent corporate image throughout all product lines, promotional materials and events
  • Direct market channel development activity
  • Represent company at trade association meetings to promote product
  • Analyze and control expenditures of division to conform to budgetary requirements 

See Something, Do Something

At Iodine, we are incredibly privileged to be entrusted with an enormous amount of Protected Health Information (PHI) amounting more than 90 million lives. Inherent to our culture is the need to live up to that trust in everything we do. Security is a primary responsibility shared by every Iodine employee and we expect everyone to honor that responsibility. That includes abiding by our security policies, being constantly vigilant to possible risks to the privacy and safety of the information given to our care and bringing forward any concerns about security.


*Business Acumen                                  *Communication Proficiency

*Customer/Client Focus                         *Leadership

*Presentation Skills                                 *Problem Solving/Analysis

*Results Driven                                        *Strategic Thinking

What You'll Need:

Minimum Requirements (Education, certifications and experience):

  • Bachelor’s Degree in Sales, Marketing or Business Administration
  • 7 years of related experience with progressive management
  • Experience managing B2B marketing efforts and teams
  • Experience in managing account-based marketing style strategies
  • Ability to travel up to 20%, if necessary

Preferred Requirements:

  • Master’s Degree in Sales, Marketing or Business Administration
  • Experience managing marketing efforts in the healthcare industry, ideally B2B with providers (hospitals and health system 

This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive the strategy and direction of our product for our users. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about us at

You must be currently authorized to work full-time in the United States on a permanent basis

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • VueLibraries
    • ExpressFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • KafkaFrameworks
    • KerasFrameworks
    • DockerFrameworks
    • KubernetesFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Promoter.ioAnalytics
    • AskNicelyAnalytics
    • AxureDesign
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM


We are conveniently located right off of Far West and Mopac just one exit away from Anderson Lane where there are endless food options.

An Insider's view of Iodine Software

How would you describe the company’s work-life balance?

Iodine has hit the nail on the head when it comes to work-life balance, especially now as we navigate working remotely during the COVID-19 pandemic. Our CEO & leadership team continue to have weekly check-ins to make sure we are all feeling that balance & told all employees to take 1/2 days on Fridays to ensure we are taking time to fully recharge!


University Relations Program Manager

What does career growth look like on your team?

The market development team is geared towards continual learning and diverse experiences - not just in sales, but across the entire company. This unique opportunity allows us to identify where our interests and skills lie and prepares us for an eventual transition into new roles. We are able to grow alongside the company, which is very rewarding!


Market Development Associate

What are Iodine Software Perks + Benefits

Iodine Software Benefits Overview

Iodine offers a comprehensive benefits package including medical, dental and vision along with basic term life insurance. We also offer many other optional perks like pet insurance, voluntary life insurance as well as a 401K plan with company matching!

Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Iodine employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Iodine Offers both Short and LongTerm Disability benefits. Short Term covers 60% of weekly income up to $2300 weekly and Long Term covers 60% of monthly income up to $10,000 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy offers 3 reimbursement options to best fit your needs.
Wellness Programs
Mental Health Benefits
Our EAP Program offers FREE Counseling sessions. articles and virtual webinars on topics related to issues we are currently facing.
Retirement & Stock Options Benefits
401(K) Matching
Iodine provides employees with a 401(K) matching plan managed by Voya. We match 50% of contributions up to 3% of an employees annual gross pay.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Iodine provides employees with a flexible work schedule that includes Flexible start and end times and half day off every Friday to support work life balance.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Stocked Kitchen
Some Meals Provided
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Online course subscriptions available
Paid industry certifications
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