Marketing Manager - B2C

| Austin
Send your application to [email protected]
Apply now

Your challenge, should you choose to accept:

As Adia's B2C Marketing Manager you will be in charge of a dedicated area within the US, your role is to execute marketing activities locally in line with Adia's global marketing strategy and best practices to acquire active job seekers. You are responsible for implementing marketing activities against agreed user acquisition targets based on market liquidity factors.

You’re a marketing all-rounder capable of running digital campaigns on your own but equally comfortable organizing events. You're unafraid of trying new things, have a passion for marketing and a desire to constantly deliver.

You will be based in Austin and be guided by a centralized marketing team  with domain expertise in SEO, SEM, social media, content marketing, PR, events and analytics. Our objective is to build Adia's user base and scale up marketing performance to support the company's growth targets.

You will:

  • Own recruitment marketing campaigns that drive app installs and registrations from active job seekers in the hospitality, catering, experiential marketing, retail and logistics industries 
  • Get to know Adia job seekers inside and out; deeply understand their habits, motivations  and preferences to develop effective user acquisition campaigns
  • Keep optimizing campaigns to decrease CPA and increase Registration/Download ratio.
  • Be hands-on:
    • Engage users through the website, social media and email with useful, shareworthy content
    • Create compelling copy, creative and calls-to-action for SEO, SEM, display and social media
    • Develop tactical campaigns and manage “always-on” integrated marketing activities to drive candidate acquisition
    • Execute scheduled, segmented and personalized email strategy, content creation and delivery to progress users from registration to qualification and application
  • Implement a cost-effective recruitment plan and campaign strategy to meet sudden and seasonal spikes in staffing needs
  • Ensure consistent messaging throughout all user acquisition and sourcing strategies
  • Manage and liaise with partner agencies for events and offline advertising needs
  • Monitor job market trends and analyze application data for the purpose of effective and efficient recruitment
  • Collaborate closely with colleagues in the central marketing team to develop campaigns across paid, owned and earned channels
  • Analyse, optimise and report campaign performance to the marketing and sales leadership based on agreed KPIs on a weekly basis
  • Constantly test and experiment with the goal of driving efficiency across all performance marketing initiatives

 

What you bring to the table:

  • A quick mind and busy hands
  • 3+ years marketing experience, both digital (essential) and offline (preferred)
  • Hands-on experience with social media management tools and online marketing channels
  • Understanding of KPIs in SEO, ASO, SEM, display advertising, e-mail marketing, social media and app stores
  • Knowledge of Google Analytics, URL Builder as well as Google Tag Manager
  • Ability to take on new and changing business goals to evolve advertising campaigns fluidly
  • Ability to work independently and coordinate the completion of multiple tasks simultaneously
  • Excellent communication and writing skills

 

Culture:

  • fast growth, vibrant culture
  • huge variety of challenges to sink your teeth into
  • awesome team (we may be biased…)
  • non-stop action

We have an incredible future ahead of us, but it relies on people putting a lot in to get a lot back. 

Think you've got what it takes? Apply now.

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Send your application to [email protected]
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • AzureDatabases
    • Google AnalyticsAnalytics
    • FirebaseAnalytics
    • Google Play ConsoleAnalytics
    • ITunes ConnectAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Campaign MonitorEmail

Location

Adia is one of many companies with space in Capital Factory, one of Austin's most dynamic and largest coworking spaces in the heart of downtown.
701 Brazos St, Austin, TX 78701

An Insider's view of Adia

What's the biggest problem your team is solving?

We're eliminating friction points within the recruitment process and staffing industry as a whole. Part of that is using machine learning to bring together flexible workers and employers in a completely new way while providing the best user experience possible. Finding a job or workers on Adia should be as simple and effortless as ordering a cab.

Uri

Chief Product Officer

What makes someone successful on your team?

We place a tremendous amount of value on initiative, efficiency and innovation. As a technology startup, naturally the expectation is that people come to work to break new ground and find new ways of doing things. We look to each team member to bring their best thinking, innovative solutions and tools.

Dan

Project Manager

How do your team's ideas influence the company's direction?

Being a global company, I rely heavily on my local teams to bring their market expertise to drive initiatives that are tailored to the cultures and trends in their respective countries. They are our boots on the ground so we empower them to bring their ideas forward and then it becomes my job to feed that into our company's overall direction.

Ernesto

Chief Executive Officer

What are Adia Perks + Benefits

Adia Benefits Overview

Adia's parent company is the Adecco Group - so this gives all our team members the incredible benefit of being a part of an organization that is the world leader in staffing. This means that you get all the amazing benefits offered by the Adecco group, including healthcare, 401K matching and much more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Depending on role.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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