Marketing Manager - B:C

| Austin
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Your challenge, should you choose to accept:

As Adia's Marketing Manager you will be in charge of a dedicated area within the US, your role is to execute marketing activities locally in line with Adia's global marketing strategy and best practices to acquire active job seekers. You are responsible for implementing marketing activities against agreed user acquisition targets based on market liquidity factors.

You’re a marketing all-rounder capable of running digital campaigns on your own but equally comfortable organizing events. You're unafraid of trying new things, have a passion for marketing and a desire to constantly deliver.

You will be based in Austin (TX) and be guided by a centralized marketing team (Sitting in Switzerland, UK & Germany) with domain expertise in SEO, SEM, social media, content marketing, CRM and analytics. Our objective is to build Adia's user base and scale up marketing performance to support the company's growth targets.

You will:

  • Own recruitment marketing and a budget to drive app installs and registrations from active job seekers in the hospitality, catering, experiential marketing, retail and logistics industries in your dedicated area.
  • Get to know Adia job seekers inside and out; deeply understand their habits, motivations  and preferences to develop effective user acquisition campaigns
  • Keep optimizing campaigns to decrease CPA and increase Registration/Download ratio.
  • Be hands-on:
    • Engage users through the website, social media and email with useful, shareworthy content
    • Create compelling copy, creative and calls-to-action for SEO, SEM, display and social media
    • Develop tactical campaigns and manage “always-on” integrated marketing activities to drive candidate acquisition
    • Execute scheduled, segmented and personalized CRM email strategy, content creation and delivery to progress users from registration to qualification and application
  • Implement a cost-effective recruitment plan and campaign strategy to meet sudden and seasonal spikes in staffing needs
  • Ensure consistent messaging throughout all user acquisition and sourcing strategies
  • Manage and liaise with partner agencies for events and offline advertising needs
  • Monitor job market trends and analyze application data for the purpose of effective and efficient recruitment
  • Collaborate closely with colleagues in the central marketing team to develop campaigns across paid, owned and earned channels
  • Analyse, optimise and report campaign performance to the marketing and sales leadership based on agreed KPIs on a weekly basis
  • Constantly test and experiment with the goal of driving efficiency across all performance marketing initiatives

 

What you bring to the table:

  • A quick mind and busy hands
  • 4+ years marketing experience, both digital (essential) and offline (preferred)
  • Hands-on experience with social media management tools and online marketing channels
  • Understanding of KPIs in SEO, SEM, display advertising, e-mail marketing, social media and app stores
  • Knowledge of Google Analytics, URL Builder as well as Google Tag Manager
  • Ability to take on new and changing business goals to evolve advertising campaigns fluidly
  • Ability to work independently and coordinate the completion of multiple tasks simultaneously
  • Excellent communication and writing skills

 

Culture:

  • fast growth, vibrant culture
  • huge variety of challenges to sink your teeth into
  • awesome team (we may be biased…)
  • non-stop action

 

Perspective:

  • Adia is new to the US market, however is a 200+ FTE company operating in 4 countries across continents
  • Due to fast growth you will be able to progress in your career based on meeting your KPIs.

 

We have an incredible future ahead of us, but it relies on people putting a lot in to get a lot out. We expect people to throw themselves into anything and everything which is asked of them.

 

Think you've got what it takes? Apply now.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • AzureDatabases
    • Google AnalyticsAnalytics
    • FirebaseAnalytics
    • Google Play ConsoleAnalytics
    • ITunes ConnectAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Campaign MonitorEmail

Location

118 East Alpine Road, Austin, TX 78704
118 East Alpine Road, Austin, TX 78704

Insider's spotlight

How would you describe the company’s work-life balance?

I know some startups can really struggel with this one, but the Adia team understands that while we are passionate about our work, we are humans with goals and needs that exist both inside and outside the workplace. We respect each other and there are clear boundaries and a balance!

Laura

US Marketing Manager

How do you collaborate with other teams in the company?

We are open and flexible to whatever means of collaboration will best serve to fit the teams needs. Often times we use video conferencing, especially since we often collaborate with our European team members. We like to align on goals, tasks and progress using the project management tool, Asana.

Kelly

Sales Project Manager

What makes someone successful on your team?

We place a tremendous amount of value on initiative, efficiency and innovation. Being that we are so new, there isn't an expectation to follow in line with how things have been done before. So we look to each new team member to bring their best thinking, innovative solutions and tools.

Dan

Project Manager

Being a global company, I rely heavily on my country managers to help influence how certain initiatives should be shaped according to cultures and trends in their respective countries. We are currently all collaborating on a brand redesign project and we welcome ideas and feedback from the entire marketing team, regardless of tenure or title.

Maebellyne

Chief Marketing Officer

What are Adia Perks + Benefits

Adia Benefits Overview

Adia's parent company is the Adecco Group - so this gives all our team members the incredible benefit of being a part of an organization that is the world leader in staffing. This means that you get all the amazing benefits offered by the Adecco group, including healthcare, 401K matching and much more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Depending on role.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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