Marketing Manager, Digital Performance Marketing - Healthline at Red Ventures

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Healthline, the largest digital health property on the Web reaching over 250 million users worldwide each month, is looking for a strong marketer to join our Digital Performance Marketing (DPM) team. The DPM team at Healthline serves as an internal agency, overseeing digital marketing programs supporting multiple business lines within the company.  Our team works across nearly every available digital channel - search, social, display, contextual and video - optimizing for a variety of monetizable events including visits, subscriptions, leads, conversions, downloads, and views. If you have a passion for digital marketing, are motivated to make an impact and seek to broaden your performance marketing experience across an array of channels and tactics, this could be the ideal opportunity for you.

What You'll Do:

  • Lead the implementation of paid media efforts by driving targeted and high-quality traffic to our sites, optimizing across multiple metrics to maximize return for Healthline and our partners
  • Manage a complex portfolio of paid search, social and contextual campaigns to achieve top line revenue and margin targets while meeting or exceeding client performance expectations. These digital marketing programs will build relationships with our end-users and provide personalized content, product, and treatment suggestions to support their health journey
  • Ideate, create, and implement ads for content marketing campaigns to drive users to condition-specific content
  • Define and drive an aggressive schedule of testing, iteration, and evolution
  • Develop testing strategies for expanding audiences, finding new traffic sources and new creatives (including but not limited to design and copy tests)
  • Report and analyze data to further optimize campaigns
  • Drive future improvements in audience segmentation, efficiency, and scale
  • Devise and manage testing and execution of new marketing tactics, drive internal process improvements, and acquire new tools and resources that drive core campaign efficiency and up level the team’s capabilities
  • Work cross-functionally with the Program Performance, Implementation, Client Services and AdOps teams to ensure that campaigns are following marketing and brand strategies

What We're Looking For:

  • 3+ years of experience in performance marketing through search and/or social channels
  • Excellent verbal and written communication skills
  • Highly organized and have a proven ability to work well under the pressure of quick deadlines
  • Empathetic and understanding to those living in unique and sensitive circumstances.
  • A bias to action and a strong desire to make an impact 
  • Ambitious thinking and a genuine motivation to improve and evolve
  • Proven track record collaborating across functions to drive results

A RV Brand:

Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com.
For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]

 


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Technology we use

  • Engineering
    • .NETLanguages
    • AWS (Amazon Web Services)Languages
    • C#Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • ApolloLibraries
    • CircleCIFrameworks
    • Ember.jsFrameworks
    • ExpressFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • PlaywrightFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • Vue.jsFrameworks
    • CassandraDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

Our office is conveniently located in the high-tech corridor of northwest Austin, with easy access to the Domain.

What are Red Ventures Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Health Insurance Benefits
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Red Ventures will contribute up to $260 per month for transit expenses (train passes, subway passes, van pools, and bus passes) as well as $260 per month for parking expenses.
Company Outings
Red Ventures hosts company outings Quarterly.
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Relocation assistance is offered where relevant.
Professional Development Benefits
Job Training & Conferences
Red Ventures offers employees professional development opportunities like Annual individual budget for training, onsite training courses, and ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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