SailPoint
SailPoint is the leader in identity security for the modern enterprise.
Austin, TX
Remote

Marketing Manager, Global Industry Campaigns

| Austin | Remote
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Marketing Manager, Global Industry CampaignsRole Overview
SailPoint is looking for a high-impact Marketing Manager, Global Industry Campaigns to lead the strategy, messaging and execution of integrated marketing campaigns for established priority verticals (Banking & Finance, Insurance, Manufacturing, Retail) and ongoing industry priorities via ABM. As a key member of the Corporate Marketing team, this person will have the opportunity to build and grow this function (collaborating closely with our field and partner marketing team members) to develop programs to drive demand in key markets.The Marketing Manager, Global Industry Campaigns will take our core corporate pillar programs and create campaigns for targeted industries. They will work to develop the key campaign messaging and strategy while managing content development and promotional copy. This person will leverage data-driven insights in order to deliver more targeted and relevant messaging, improve engagement, and ultimately drive demand and pipeline.
Responsibilities:
  • Work cross-functionally with our field marketing, partner marketing, paid media and creative teams to plan & execute demand generation campaigns for key verticals aligned with our corporate pillar messages & strategy.
  • Develop messaging and materials for vertical campaigns that are consistent with the company and brand positioning and aligned to target personas and segments. Copywriting includes: campaign brief, paid media copy, email copy for nurtures or for event promotion/follow up, landing page copy, eBooks, sales email sequences, etc.
  • Partner with the product marketing team to write & develop compelling content that generates awareness and quality leads within our key vertical markets.
  • Work closely with our vertical field marketing managers to write & build promotion & follow up plans for their field activations.
  • Monitor reporting to measure overall program effectiveness, communicate performance against KPIs, and identify key insights & opportunities for optimization.
  • Technical guide and manager of best practices for marketing efforts like: webinars (Zoom), content platform management (PathFactory) and email marketing campaigns (Marketo)
  • Manage email calendar, coordinating scheduling across various global & field marketing campaigns
  • Report to the Senior Manager, Global Programs

Requirements:
  • 5 years of B2B marketing experience; 3 years in industry experience - specifically the following:
  • Experience with a Marketing Automation Platform (Marketo preferred)
  • Experience creating campaigns & building reports in a CRM (Salesforce preferred)
  • Experience adding & curating content in a content management platform (PathFactory)
  • Excellent written & communication skills; (vertical messaging experience preferred)
  • Excellent project management, organized, attentive to details, & process-oriented
  • Willingness to work collaboratively across teams
  • Ability to time-manage and self-start programs

SailPoint is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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Where we are

11120 Four Points Drive, Austin, TX 78726

Technology we use

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What are SailPoint Perks + Benefits

SailPoint Benefits Overview

Experience a Small-company Atmosphere with Big-company Benefits

Culture
Volunteer in local community
Our crew members value working for an organization that prioritizes giving back to the community, and we have engaged in many community initiatives over the past year.
Partners with Nonprofits
In the past year alone we have supported many notable organizations, including Code2College, nonPareil, Black Girls Code, Foundation Communities, and HealthCode.
Friends outside of work
Eat lunch together
Intracompany committees
Team members on our ALL IN and Culture Crew committees develop and manage events that bring employees together socially and for the benefit of society.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Slack is how we come together as a global team, and we have offer several Employee Resource Group channels where we celebrate our differences and encourage sharing and connection.
Hiring Practices that Promote Diversity
We prioritize hiring practices that promote diversity. This year, for example, we launched SAIL-U to help grow our team in partnership with HBCUs and historically LatinX colleges and universities.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
SailPoint offers generous parental leave with the primary caregiver being able to take 80 fully-paid business days. Secondary caregivers can take 20 fully-paid business days.
Flexible Work Schedule
SailPoint's hybrid work environment reinforces the flexibility that has existed within our culture for many years.
Remote Work Program
As an organization that values impact over activity, we encourage crew members to manage their work schedules so they can be at their most effective within parameters established by their teams.
Family Medical Leave
Company sponsored family events
SailPoint's crew love to celebrate together, whether at a family-friendly summer BBQ or Halloween party, or while volunteering and giving back to our local communities.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
When possible, SailPoint brings crew together for summer camps, quarterly meetings and other team-based events.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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