Marketing Operations Analyst
BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.
We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.
Who we are:
BigCommerce is a cloud e-commerce platform for established and rapidly-growing businesses. We are listed as one of the Best Places to Work in Austin. Our story is one of global growth and passion in all we do. Despite our huge success so far, we’re still just getting started!
We are looking for a Marketing Operations Analyst that is fluent in both data and operations to support our growing Revenue Operations team and help up-level the performance of our marketing efforts. This person will be dedicated to helping build efficient, scalable, repeatable, and measurable processes in support of marketing programs, in order to enhance the customer experience by uncovering valuable analytical insights through our suite of marketing technology and tools.
What You’ll Do:
Operations
- Consolidate disparate data sources to enable high level narrative of growth and improvement opportunities to assist marketing in data-driven decision making.
- Help define, build, implement and sustain scalable processes for campaign measurement and new initiatives ensuring all relevant data points are captured during marketing execution to enable the correct tracking of the entire marketing funnel from first touch to revenue.
- Use campaign measurement processes to extract and analyze KPI trends by campaign, making recommendations about investment prioritization and accurately presenting Return on Marketing Investment (ROAS).
- Translate business requirements and challenges to operational requirements, leveraging process, automation, and data outputs to ultimately increase MQL volume and/or MQL>SAL conversion.
- Support cross-functional operational improvements ensuring readiness, adoption, and adherence to internal standards.
- Develop a strong understanding of BigCommerce’s entire martech infrastructure to troubleshoot root causes to issues, establish standard methodologies across platforms, and recommend changes or reconfigure systems as needed.
- Develop requirements for campaign execution from start to finish (build, validation, delivery, and measurement).
- Maintain all campaign tagging processes to ensure accurate tagging for data outputs from all marketing systems.
- Help design and optimize core metrics and frameworks that serve as the source of truth for marketing efforts.
- Monitor campaign process and execution to help inform the marketing division of growth and improvement opportunities optimizing marketing performance across all channels.
Analytics
- Using data from a variety of tools in our martech stack including Salesforce, Marketo, Bizible, and Google Analytics/Amplitude, perform ad hoc analyses to propose recommendations that help articulate the impact of marketing efforts on revenue growth.
- Maintain and improve the campaign forecasting model for MQL’s and SAL’s.
- Assist with business case modeling to support strategic and operational Marketing initiatives which enable target attainment.
Who You Are:
- 2-3 years related professional experience in a marketing analytics and/or operations role enabling marketing partners to hit revenue targets
- Bachelor’s degree in Business, Marketing, or Statistics/Mathematics preferred
- Advanced Excel, SQL for querying data and analyzing results, business intelligence tools (Tableau preferred), and outstanding data analysis skills required
- Experience with marketing analytics, lead lifecycle management, and marketing program measurement required (experience with Google Analytics, Salesforce, Marketo, and Bizible a plus)
- Understanding of marketing tactics as they pertain to the B2B marketing space
- Solid understanding of and experience working with full funnel analytics and data
- Deep understanding of industry best practices using marketing automation systems CRMs (Marketo and Salesforce preferred)
- Experience optimizing a marketing technology stack according to industry standards
- High level of business and financial knowledge using data and technology to understand and influence consumer behavior
- Adaptable, creative, and open to suggestions and experimentation
- Proactive in a fast paced environment seeing projects to completion
- Composed and collaborative
What we offer:
Greatness is inherent in all people; this is a fact to us here at BigCommerce.
No matter your background or personal experiences, we strive to ensure every individual has an equal opportunity to grow - and to smash the limits of your potential!
Health benefits begin day one, and we have award-winning Perks and Benefits, such as:
Open vacation policy
Paid volunteer time
Paid parental leave and newborn child sick leave
Adoption assistance
Ongoing training and development
Education reimbursement
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Diversity, Equity & Inclusion at BigCommerce
Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.
Learn more about the BigCommerce team, culture and benefits at https://careers.bigcommerce.com.
