SailPoint
SailPoint is the leader in identity security for the modern enterprise.
Austin, TX

Marketing Operations Manager (Contact Database Manager) at SailPoint (Austin, TX)

| Austin
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SailPoint is seeking an experienced and passionate Marketing Operations Manager to drive our lead and contact management lifecycle - the data process from lead creation in our systems to hand-off to our sales teams. This role will be instrumental in driving marketing and sales success by ensuring proper management of marketing data and processes that will ultimately support exceptional lead management and improved lead and contact data quality. Specifically, this role's main focus will be enabling efficient lead scoring, lead tracking/conversion, lead management, data augmentation (lead and contacts), data compliance, segmentation, overall database health and lead routing in alignment with our inside sales initiatives.
This role will partner closely with our marketing automation administrator (as well as other teams) to align lead management strategy with process and system execution. The ideal candidate understands the data layer of Marketing and is excited about creating (and reporting on) a streamlined flow of leads and contacts from creation to sales opportunity.
Responsibilities:
  • Ownership of our lead and contact strategy, lifecycle and data accuracy in collaboration with stakeholders such as demand generation, customer marketing, partner marketing, sales ops and customer success teams.
  • Management of lead and contact database cleanliness (in conjunction with our marketing automation manager)
  • Refine and own strategy behind our lead routing, lead scoring, lead definitions, lead stages to align with marketing and inside sales goals and processes.
  • Supervision and reporting of lead conversion and performance.
  • Partnership with the demand generation team to find gaps and build recommendations for lead lifecycle improvement (lead scoring updates, lead conversion improvement and data augmentation opportunities).
  • Partnership with the inside sales team to determine most effective and impactful lead routing, hand-off, reporting and SLAs.
  • Drive the lead and contact data acquisition and augmentation strategy within SalesForce.
  • Create, monitor and report on lead to opportunity process and SLA within SalesForce.
  • Oversight of and internal collaboration with stakeholders for data quality management system RingLead.
  • Proactively review and identify areas to increase efficiencies with automation.

Requirements:
  • 3+ years of working in B2B marketing, specifically in the areas of marketing operations, data management, lead generation, lead management and/or equivalent agency/consultant experience.
  • Experience in and deep understanding of lead lifecycle management: lead generation, lead stages/flow, lead conversion, lead routing, and lead/contact database management.
  • Previous experience working with a data quality management system, RingLead preferred.
  • Demonstrated experience with marketing automation and CRM data management systems, Marketo and SalesForce preferred.
  • Experience collaborating with demand generation teams as well as Salesforce admins, IT teams, sales ops, inside sales, and other non-marketing stakeholders.
  • A working knowledge of data retention and deletion practices as well as privacy/protection laws, including GDPR and CCPA a plus
  • Analytical mindset and ability to interpret and communicate results and recommended action to key stakeholders.
  • Ability to multitask, manage time effectively across priorities and work in a fast-paced environment.

SailPoint is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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Where we are

11120 Four Points Drive, Austin, TX 78726

Technology we use

  • Engineering
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What are SailPoint Perks + Benefits

SailPoint Benefits Overview

Experience a Small-company Atmosphere with Big-company Benefits

Culture
Volunteer in local community
Our crew members value working for an organization that prioritizes giving back to the community, and we have engaged in many community initiatives over the past year.
Partners with Nonprofits
In the past year alone we have supported many notable organizations, including Code2College, nonPareil, Black Girls Code, Foundation Communities, and HealthCode.
Friends outside of work
Eat lunch together
Intracompany committees
Team members on our ALL IN and Culture Crew committees develop and manage events that bring employees together socially and for the benefit of society.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Slack is how we come together as a global team, and we have offer several Employee Resource Group channels where we celebrate our differences and encourage sharing and connection.
Hiring Practices that Promote Diversity
We prioritize hiring practices that promote diversity. This year, for example, we launched SAIL-U to help grow our team in partnership with HBCUs and historically LatinX colleges and universities.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
SailPoint offers generous parental leave with the primary caregiver being able to take 80 fully-paid business days. Secondary caregivers can take 20 fully-paid business days.
Flexible Work Schedule
SailPoint's hybrid work environment reinforces the flexibility that has existed within our culture for many years.
Remote Work Program
As an organization that values impact over activity, we encourage crew members to manage their work schedules so they can be at their most effective within parameters established by their teams.
Family Medical Leave
Company sponsored family events
SailPoint's crew love to celebrate together, whether at a family-friendly summer BBQ or Halloween party, or while volunteering and giving back to our local communities.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
When possible, SailPoint brings crew together for summer camps, quarterly meetings and other team-based events.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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