Marketing Performance Lead at BigCommerce

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast-growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce, named "Best Place to Work" in Austin in 2019 is looking for a Marketing Performance Lead to optimize the effectiveness of the Marketing organization via deep performance analysis, investment return analysis, and clean data. You will be dedicated to building efficient, scalable, repeatable, and measurable processes and analysis for supporting marketing programs. 

The Marketing Performance and Analytics Lead will work closely with members of the Revenue Operations team and key functions including Marketing, Sales, and Partner to develop reporting processes that effectively measure and improve our marketing strategy and returns. Your deep, hands-on B2B analytical experience will be key to the performance of our Marketing organization and making data driven decisions as we look to rapidly accelerate our growth and, most importantly, the growth and success of our merchants. You will leverage this experience to mentor and coach others on marketing performance and analytics best practices across Revenue Operations.

What You’ll Do:

  • Design, implement, and sustain scalable processes for campaign measurement and new initiatives that ensure that all relevant data points are captured during marketing execution to properly track ROI.
  • Measure revenue impact from programs and campaigns leveraging the process you help create, identifying successes and failures of all programs deployed.
  • Consult with marketing demand generation teams on effective tracking methodologies to support a culture of consistent and continuous improvement through data and analysis.
  • Mentor other Revenue Operations staff to instill consistent and more diligent analytics practices across our shared services team.
  • Lead the shared services team to develop and analyze dashboards that help us articulate the impact our digital marketing efforts has on revenue growth utilizing data from a variety of tools in our martech stack including Salesforce, Marketo, Bizible, and Google Analytics. 
  • Help develop structured KPI measurement framework and associated reports.
  • Develop and implement business case modeling analytics framework, and ad-hoc analysis as needed to support strategic and operational Marketing initiatives which enable target attainment.
  • Develop data insights to provide strategic recommendations to Marketing and leadership in a clear and concise manner.

Who You Are

  • Operations Professional 
    • 8+ years relevant professional experience, including:
    • 5+ years Marketing Performance Analytics experienceDegree from a four-year college or university required, preferably in Business Administration, Math, Statistics, Finance, or applicable experience. MBA preferred.
    • Proficient in SQL coding for querying data and analyzing results. Python and/or R also a benefit but not required.
    • HTML, CSS, and JavaScript knowledge strongly preferred
    • Passionate about data and experienced with analyzing large datasets
    • Deep knowledge of marketing analytics, lead lifecycle management, and marketing program measurement (experience with Google Analytics, Salesforce, Marketo, and Bizible a plus)
  • Business and Financial Acumen - High level of business and financial acumen, particularly in the area of marketing as a revenue generating organization.
  • Agile - You have a sense of urgency and are capable of thoughtful yet rapid adaptation in response to changes in internal and external conditions. You’re able to seamlessly balance strategic initiatives and “Run the Business” (RTB) activities.
  • Problem Solver - You can see hidden problems and probe a variety of sources for answers, are excellent at analysis, able to look beyond the obvious, and can identify and creatively solve complex problems, following them through to implementation.
  • Systems Thinker - You have a mindset rooted in consistent and continuous improvement, are dedicated to providing high quality services, willing and able to develop metrics and dashboards from scratch, open to suggestions and experimentation, and efficient and effective work processes.
  • Data Driven Decision Maker - You are an organized, data-driven and detail and goal oriented believer in building great systems and processes, have strong business acumen, prioritize effectively, consistently make good decisions, and creatively solve complex problems. Advanced Excel, SQL, and data analysis skills required.
  • Customer Focused - You have a passion for small and mid-market business customers, service, and satisfaction. With dedication to meeting the expectations and requirements of internal and external customers, you get first-hand information and use it for improvements, act with customers in mind, and establish and maintain effective relationships, gaining trust and respect.
  • Collaborative - You have demonstrated success working cross-functionally.and have the ability to forge strong bonds and work collaboratively with key internal partners including Marketing, Finance, Business Intelligence, and Business Applications.
  • Composed - You know how to remain focused and collected in a fast-paced, high pressure, dynamic environment.
  • Personable - You are a high energy professional with a resiliently positive attitude and deep personal confidence that exudes a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. 
  • Courageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way.

Diversity & Inclusion at BigCommerce
We have the opportunity to build not only a great business, but a great company, with soul. Our beliefs and commitment to diversity and inclusion are a central part of achieving that.

Our dedication to diversity and inclusion is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

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