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Marketing Programs Specialist

| Austin

Marketing Programs Specialist

This role requires a team player who is comfortable working cross-functionally and juggling multiple priorities. This person will be responsible for contributing to the building of integrated programs designed to drive new inquiries, increase lead engagement and accelerate pipeline progression. The Marketing Programs Specialist will own the execution, tracking and measurement in partnership with other marketing team members, and Sales, and work with the Head of Demand Gen on optimizing the program.

This position will report to the Head of Demand Generation.

Job Duties:

  • Develop ideas for programs along with Head of Demand Gen and other marketing teams (Marcomm, PMK, Marketing Ops). Define and create the marketing mix per program, in partnership with the channel owners.
  • Quarterback the planning and execution of each program across functions.
  • Manage the program calendar and keep projects running in coordination and on schedule.
  • Work with Product Marketing to define the scope, audience and positioning of each program.
  • Partner with Product and Content teams to create thoughtful, compelling content and experiences for prospects and customers alike.
  • Collaborate with design and digital marketing team to develop and roll out coordinated programs across social, display, email, and search.
  • Work with Marketing Operations to align channels, automate processes and drive program efficiencies.
  • Partner with SDR's to execute lead engagement tactics.
  • Track and report campaign progress through Marketo, Salesforce and Domo.
  • Analyze the campaign results and recommend improvements through new tools, vendors or tactics.


Minimum Requirements: 

  • 1-3 years experience in demand generation marketing.
  • Strong attention to detail, organization skills, and ability to prioritize projects.
  • Hands on experience executing and managing successful marketing programs leveraging digital, email, social, direct mail and in-person experiences.
  • Working understanding and knowledge of campaign architecture and the ability to work cross functionally.
  • Working understanding of the lead funnel with experience executing programs that drive net new leads in and through the funnel.
  • Exceptional verbal and written communication skills.
  • Determined, positive and proactive attitude.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • HTMLLanguages
    • CSSLanguages
    • ReactLibraries
    • ReduxLibraries
    • MySQLDatabases
    • RedisDatabases


7300 Ranch Road 2222 , Austin, TX 78730-3204

An Insider's view of Khoros

What are some social events your company does?

Khoros Austin embodies cultural diversity through inclusivity and team engagement. Not only do we offer daily catered lunches and weekly bootcamp and yoga classes, but we organize unique monthly happy hour experiences, (mixology contests, candle making, mindfulness classes) quarterly volunteer opportunities and partnerships with local non-profits.

Laura Whitefield

ATX Senior Executive Assistant & Cultural Specialist

How does the company support your career growth?

After trying on quite a few different roles, I feel so fortunate to have found the perfect one for me. My managers have always been so helpful in making sure to elevate and help me prep for the right opportunities to provide value for the company and help me transition into a role that I love.

Sidney Gomez

Sales Engineer

How has your career grown since starting at the company?

I've had multiple opportunities to learn and grow at Khoros. I began as a Recruiter and was promoted to Recruiting Lead within a year. Having worked in recruiting a while, earlier this year, I was interested in a career shift and was supported through a transition into Sales Engineering. My career has grown exponentially since being at Khoros.

Kristine Lim

Associate Sales Engineer

What are Khoros Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday.
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We offer a great wellness perk of $50 a month that you can use for acupuncture, art and/or cooking classes, massages, ski or snowboarding passes/lessons, yoga and pet sitting services (...plus much more!). We've hosted healthy cooking classes alongside having healthy fruit and veggies delivered to the office. Oh, and cold brew, we have that too!

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