Marketing Specialist - Demand Generation
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Place Technology is looking to hire a Marketing Specialist who will own and manage our demand generation activities and strategy execution. This position will play a key role in our sales and marketing efforts.
Our core solution, PlaceCPM, is a financial forecasting solution specifically for SaaS and Professional Service companies. It delivers the speed and flexibility that finance teams need to generate more models with greater business impact in less time. Armed with an arsenal of accurate, on-demand financial models and dashboards, companies can improve their business preparedness and enhance profitability.
Responsibilities:
- Design, plan, manage and optimize digital campaigns across multiple channels to generate pipeline via traditional and account-based demand generation strategies
- Manage our paid acquisition program from scratch; through search, social, or other channels, that drive a meaningful volume of qualified leads to our sales team
- Monitor and report campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
- Create impactful nurture programs to improve conversion rates from leads to opportunities
- Work with the web and design teams to develop a testing roadmap and conduct meaningful experiments across advertising, the website, and other digital channels.
- Share knowledge and keep the team informed of new marketing ideas, opportunities, and new features from vendors we could leverage to support our collective efforts
Qualifications:
- 3-5 years of marketing experience preferably in a SaaS company
- Experience with Salesforce, Pardot, and related technologies
- Exemplary communication skills
- Extensive experience in developing creative campaigns, building out complex email nurture programs, optimizing conversion rates through the funnel, social advertising, content syndication, SEM, and paid digital
- Demonstrated experience successfully managing projects involving tight deadlines with multiple stakeholders
- A well-rounded marketer who already knows their way around planning, strategizing, and executing on marketing campaigns
- Ability to analyze data and present findings that drive the strategy of demand generation efforts
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