We are looking to hire a Demand Generation Specialist to join our team at Fourth! This position will be responsible for effectively executing campaigns to target net new logos as well as cross and upsell products and services to our installed base to build a healthy pipeline. This individual will strategically utilize demand generation tactics and tools, including email, web seminars, events, social media, and search engine marketing.

What You'll Be Doing. . .

• Manage, and optimize integrated digital campaigns across multiple channels including industry third party campaigns, PPC & Email marketing to generate pipeline.
• Manage programs with numerous industry trade publications including securing dates, placements, tactic types, and lead delivery.
• Strategically integrate and leverage demand generation tactics and tools, including email, web seminars, events, social media, and search engine marketing.
• Create limited content, including landing pages, paid search & social ad and email text.
• Track and analyze campaign performance and communicate why programs failed or were successful with an overall goal of generating more qualified leads.
• Implement and manage email and drip campaigns in automated marketing system.

What You Need to Have. . .

• Previous experience in a similar demand generation role at software company
• Experience in the areas of outbound marketing, demand generation and lead management
• Experience implementing and managing online marketing campaigns including email marketing and demonstrated history of measuring all marketing activities.
• Hands-on experience with Salesforce.com and marketing automation tools

Our Story

In July 2019 Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world’s largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes—from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company’s complete software-as-service (SaaS) solution suite including: scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia and UAE.

Fourth is an Equal Opportunity Employer

All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, color, age, national origin, military status, religion, or disability or any other legally protected status.