Marketing Specialist, Performance Marketing

| Austin
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Marketing Specialist, Performance Marketing


Shipwell is fundamentally changing the shipping and logistics industry by building a connected platform that provides solutions for your entire supply chain. We are streamlining the way shippers, 3PLs, and carriers have operated for decades using ground-breaking technology to provide automation and workflow solutions in an established industry that comprises over 5% GDP.  Shipwell created the first truly connected digital supply chain platform that provides real-time connectivity, visibility, automation, and bullet-proof APIs. We are a Series B startup that is backed by world-class investors, such as First Round Capital, Fifth Wall, and Georgian Partners. 


Our Culture

Shipwell is a fast-paced, high-energy start-up that strives to build the future of shipping every day. Diversity of thought and cross-department collaboration is very important to us. We deliver open, honest, careful communication and work as hard as we play. We create & deliver solutions that are revolutionizing the industry, which brings excitement and purpose to our work. If you are looking for a place that will help you tap into your best work-self and give you hands-on experience building something big, then we invite you to come and build the future of shipping with us!

What you’ll do when you get here:

This role will be contract to hire. You will support all executional and organizational aspects of performance marketing. This role will report into the Director of Marketing and will partner cross functionally with the brand marketing, sales, product, and creative teams. 

  • Recommend and carry out testing plans to drive channel, creative, and audience level learnings and conversion rate optimization
  • Complete in-depth exploration and reporting of channel level performance including recommendations for optimization
  • Develop and execute lifecycle marketing campaign defining key audience cohorts, deciding on send frequency, building email templates, and deploying 
  • Drive alignment with sales team to ensure tracking and lead scoring is implemented effectively
  • Increase awareness through SEM, SEO and Social Paid channels for all funnel stages to increase lead flow


What you need to have:
  • 3 + years performance marketing experience 
  • B2B experience
  • Strong attention to detail
  • Strong analytical and organized mindset 
  • Previous experience using Pardot and Salesforce
  • Experience in digital channel management including SEM, CRM, web and social paid
  • Previous experience building and editing web pages using WordPress
  • Excellent verbal, written and presentation skills, ability to organize high level information and communicate key points to partners

What is Preferred:

    • Experience working with Google Analytics for reporting

What we offer:

  • Incredible growth opportunity at one of the fastest-growing companies in Austin
  • Competitive Pay
  • 401k
  • Amazing company culture
  • Room to grow and tons of mentoring
  • Gym reimbursement and onsite Fitness Classes
  • Being a part of a rapidly growing startup company
  • Company-sponsored healthcare insurance and dental insurance
  • Team building events and office competitions
  • Partial cell phone reimbursement
  • Receive an elite technology package to include a brand new MacBook Pro!
  • Opportunity to put your thumbprint on a high-growth company in the early stages
  • An open work environment where everyone (even the new folks) has a voice

Shipwell is an Equal Opportunity Employer and we will not tolerate discrimination or harassment of any sort. We do celebrate diversity and believe experience comes in different forms; many skills are transferable; and passion goes a long way. Diversity in our team makes for better problem solving, more creative thinking, and ultimately a better product and company culture.

Even more important than your resume is a clear demonstration of impact, dedication, and the ability to thrive in a fast paced and collaborative environment. Shipwell strives to have an inclusive work environment; so if you are hard working & good at what you do then please come as you are.  We want you to contribute, grow, & learn at Shipwell and we encourage you to apply if your experience is close to what we’re looking for.

We are looking forward to adding new perspectives to our team!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • CSSDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • Team GanttManagement
    • WordpressCMS
    • Google AnalyticsCMS
    • HubSpotCRM

Location

Shipwell is located downtown, in the heart of Austin where plenty of trendy bars, restaurants, and shops are located within walking distance!

An Insider's view of Shipwell

What are some social events your company does?

Shipwell assumes you know how to do your job; outside of core office hours, you are allowed to set your own in-office times. Working from home to deal with a delivery or appointment is a simple notice to a manager, and you're encouraged to make use of the unlimited PTO!

David

Backend Engineer

What's the biggest problem your team is solving?

How a freight brokerage frees up cumbersome processes using technology! We strive to answer this question so people on the front lines can do more of what they do best. Our teams are the heaviest users and biggest advocates of Shipwell’s platform because it directly solves our industry-specific needs.

Andy

Carrier Compliance & Analytics Lead

What makes someone successful on your team?

What makes the team members on my teams successful is their ability to come in everyday with an amazing attitude, effort, and working together as a team!

Taryn

Enterprise Carrier Sales Manager

How do your team's ideas influence the company's direction?

Everyone on the team shows up with a unique perspective. We don't train people to be sales robots because sometimes new ideas can drastically improve how the entire team operates. That sort of ingenuity influences our entire company.

Laurel

Strategic Account Manager

How do you collaborate with other teams in the company?

Being a data scientist I spend about 50% of my time with stakeholders, customers, sales representatives, & the carrier success team, to understand how they work and how we can help them. One of the most important lessons I have learnt at Shipwell is that listening is key!

Anna

Associate Data Scientist

What are Shipwell Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes mariocart.
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Monday. Employees get free lunch on Friday.
Happy Hours
Parking
We offer employees Paid on-site garage parking, A parking subsidy.
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses.
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications
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